3. La empresa de software empresarial de
mayor crecimiento entre las Top 5
$5.4B
FY15
$4.1B
FY14
$3.1B
FY13
$6.7B
FY16
$2.3B
FY12
$1.7B
FY11
$2.56BFY18Q2 revenue
$10.4BFY18 revenue
2009 • 2010 • 2011
2012 • 2013 • 2014
2015 • 2016 • 2017
September
2016
2011 • 2012 • 2013
2014 • 2015 • 2016 • 2017
The world’s most
innovative companies
“Innovator of
the Decade”
4. Las empresas demandan Nuevas Experiencias
Experiencias Inteligentes y Personalizadas
Marketing
Predictivo
Ventas
Guiadas
Productos
Connectados
Servicio
Conversacional
Analítica
Accionable
Comunidades
Inteligentes
Apps
Inteligentes
Cliente y
Empleado
Visión única
del
Comercio
Unificado
5. IT está en el Centro de esta Transformación
Inteligencia
Velocidad
Productividad
Movilidad
Conectividad
Los Departamentos de IT deben reinventar las experiencia de los clientes
6. El cambio puede ser complejo
Inteligencia Artificial
Experiencia de Usuario
Datos Integraciones Complejas
Identidad
Confianza & Seguridad
Analítica
Capacidades de
Desarrollo
Servicio
Asistido
Analíticas
Accionables
Comercio
Unificado
Comunidades
Inteligentes
Marketing
Predictivo
Apps
Inteligentes
Ventas
Guiadas
Productos
Conectados
Redes & Firewall
Metadatos
https://www.youtube.com/watch?v=mPSMlMHK5BY
7. Permitir a todos crear Aplicaciones Más Rápido
Herramientas para Desarrolladores, Admins y Usuarios de Negocio
Arquitecturade
MetadatosEscalable
Workflow
Datos &
Objetos
IdentidadAnalíticaColaboraciónUI Móvil
Desarrollo y Personalización Rápido de Apps
Infraestructura Multi-tenant de Confianza
Nube
Móvil
Social
3.150+ Partner Apps
Ecosistema Abierto
Einstein
Sales Service Marketing AnalyticsCommunity Apps Commerce IoT Quip AppExchange
8. Salesforce Despliega 3 Major Releases por Año
50
Major releases desplegadas
Actualizaciones Automáticas
Personalizaciones e Integraciones
Características de
Comunidades de Clientes
’17
9. AppExchange – El Marketplace Empresarial #1
Un ecosistema de apps de negocio probadas
Personalizado para Salesforce
Confiable y Seguro
Revisado
3,000+ apps
4+ million installs
300+ componentes
10. 5.5 M+
Aplicaciones
3,000+
Apps en elAppExchange
10 Billion
ProcesosAutomatizados
Ejecutándose/ Día
300,000+
BadgesenTrailhead
2,400,000+
DesarrolladoresSalesforce
3 Billion+
Transacciones/Día
Las Grandes Compañías Confían en la
Plataforma de Salesforce
11. El Poder de la Plataforma de Salesforce
Actualizaciones
Automáticas
48 Major Releases
(3x por año)
Infraestructura
Multi-tenant
Basada en Metadata
Base de Código Única
Infraestructura Compartida
Abierta &
Extensible
Arquitectura API-First
2700+ Apps en AppExchange
Personalizaciones
que Funcionan
Integraciones y
personalizaciones
auto-actualizadas
12. ¿Cuales son los principales componentes de la
Plataforma de Salesforce?
13. Salesforce Lightning & Force.com
Cree aplicaciones con drag & drop
Instale y cree componentes pre-configurados
Automatice los procesos de negocio
Despliegue instantáneo en cualquier
dispositivo
Crear apps para cualquier Departamento
14. Heroku
Abierto
Cree apps en lenguajes modernos y abiertos como
Ruby, Java, PHP, Python and more
Escalable
Escalar instantáneamente sus apps sin gestionar
infraestructura
Seguro
Desplegar apps en regiones globales y gestionar la
seguridad a través de Contenedores Privados Virtuales
(VPCs)
Desplegar y escalar Apps en cualquier lenguaje
+35%
15. Comunidades
Obtener actualizaciones personalizadas al
instante
Acceder a todas sus apps de negocio
fácilmente
Colaborar con sus compañeros compartiendo
archivos y datos
Desde cualquier parte, y cualquier dispositivo
Una Plataforma para conectar Empleados, Partners y Clientes
16. Salesforce Einstein
Aprender de los datos y procesos
de negocio
Crear predicciones
automáticamente
Conocimiento y
Recomendaciones integradas
Inteligencia Artificial en la Plataforma de Salesforce Intelligence
Source: Salesforce Customer Relationship Survey conducted 2014-2016 among 10,500+ customers randomly selected. Response sizes per question vary.
Toma de decisiones más Rápido
38%
17. Salesforce IoT
Transformar los productos conectados en experiencias de cliente inteligentes
Innovación Rápida
Tecnología confiable low-code, que permite lanzar su
estrategia de IoT en días, no en meses
Contexto de Cliente
Consiga el contexto completo de su cliente de manera
segura para tomar decisiones de negocio
Conexión en Tiempo-Real
Conecte con clientes a través de cualquier dispositivo y
revoluciones la manera en la que vende y da servicio
18. Tiempo-Real
Acceso inmediato en Salesforce
Salesforce Connect
Integrar datos externos fácilmente en Salesforce
External
Object
Conectado
En unos pocos clicks
Extensible
Usando funcionalidad propia de la
Plataforma de Salesforce
Search
Mobile
Reports
Relationships
Read / Write
20. Mejorar la forma en la que Negocio e IT trabajan juntos
Drag, Drop y
Configuración
Programación para
Funcionalidad Avanzada
Los desarrolladores crean
aplicaciones con sus lenguajes
preferidos, usando frameworks y
APIs avanzados, y desplegando
rápidamente, desde la línea de
comandos.
Los usuarios de negocio crean
aplicaciones con componentes
pre-configurados, añadiendo
campos y flujos, orígenes de
datos y diseños con clicks, sin
código
21. Para conectar con cada empleado
Crear Experiencias Increíbles para toda la Organización
Colaboración, Adopción, Productividad
Comunidades
Incremento de la Productividad de los
Empleados
Apps para Empleados
Empleados listos para trabajar en
cada momento
Helpdesks
22. Deliveries | Inspections | Fulfillment
Files | Case Management | Time Keeping
Compliance | POs | Monthly Close
Onboarding | Recruiting | Benefits
Crear Apps para Cada Departamento
Operations
Marketing
Quality Control | Licensing | Projects
IT
Quality Control | Licensing | Projects
HR
Finance
Legal
23. Con Salesforce nunca estarás solo
Únete a la comunidad de Trailbrazers.
Comunidad de éxito
2,3 millones de miembros
IdeaExchange
750.000 puntos de
IdeaExchange retirados
Insignias
1,2 millones de insignias obtenidas
Grupos de usuarios
175 grupos de desarrollo
Trailhead
200+ insignias
Comunidad de desarrolladores
3 millones de desarrolladores registrados
24. ¿Dónde es preferible utilizar el tiempo?
La Plataforma de Salesforce cambia la aproximación al
Desarrollo de Aplicaciones
Apps
Plataforma de SalesforcePlataformas Tradicionales
Apps
Operaciones
Infraestructura
Tiempo
Infraestructura
Operaciones
Key Messages
Salesforce is seeing amazing results
We are the leader and innovator of some of the world’s best technology
Our customers are the reason we are successful
Talk Track
Who are we? We are Salesforce and we are seeing tremendous results. For 18-plus years, Salesforce has defined the cloud computing space and we're the only technology partner who can help customers take advantage of the opportunity offered by each transformation, from the cloud to AI. The success of our customers has helped us grow from a startup to the 4th largest software company in the world. We have 24,000 employees dedicated to the success of our customers. Last year, we were welcomed into the Fortune 500 and are humbled to be named Fortune’s innovator of the decade, a Fortune Best Place to Work nine years in a row, and one of Forbes’ most innovative companies in the world seven years in a row. All of this is only made possible by our customers, and their innovation and success.
Key Messages
Businesses must become customer-centric companies.
Companies need to have a single view of the customer across all touch points and unite everything around the customer so they have a consolidated experience
Salesforce is here to help companies transform their customer experiences
Talk Track
Today we live in the age of the customer—where each and every touchpoint is connected and intelligent. In this world, customers expect personalized smarter interactions at every level. To be closely connected with customers, businesses need to put the customer at the center of everything they do. They need to have a single view of that customer across all touch points and unite everything around the customer across all departments. A connected platform is the foundation of guided sales, conversational service, all the way around to the connected products. That's why we're here— we’re here to help you transform your customer experience.
Transition
But we all know that this is much easier said than done.
Key Messages
Salesforce helps companies navigate these 5 major shifts in tech
Salesforce is the only technology partner who can help customers take advantage of the opportunity offered by each transformation
Salesforce can help customers take advantage of new opportunities that emerge
Talk Track
IT is at the center of the digital transformations happening at companies of all sizes and across industries. It is the role of the CIO and their IT team to reinvent the customer experience for all employees and customers. To do this they need to take emerging technologies like— machine learning, IoT mobility and more— and build them into these customer experiences. The ones who get their first will flourish. Those left behind may see their business die. Transition
However...
Key Messages
A lot goes into building these type of experiences—everything from the data model to how individuals access the apps and user experiences—it's not easy and it takes a ton of time
To add AI and automation into experiences, traditionally IT would have to build new talent of data scientist in addition to the shortage of developers they already have
Talk Track
...A lot goes into building these type of smart customer experiences. From the data model to how individuals access the apps, user experiences and security, it's not easy and it takes a lot of time. These are just a few of the considerations and technical pieces listed on the screen. IT has thousands of decisions to make. You have to architect your systems in a way that integrates everything - your ERP with your CRM data and your IoT data - all the systems and data that your organization owns. You then have to surface all that in the most efficient way for your developers to build apps with great user experiences and you have to do that in a way that is secure and compliant. On top of that, there's an incredible opportunity to rethink and transform employee and customer experiences with AI and automation, which means you have to build new talent of data scientists and PhDs in addition to the shortage of developer skills you already have. Think about all of this... it's pretty complex geology. And you have to get good at all of this to build your next generation customer experience. Transition
So how do you build these smart connected experiences and build around your customer faster?
Dejadme que os presente a la protagonista, la Plataforma.
Sales fue el primer producto comercial, incluso nos dio el nombre (Salesforce), pero no fue el primer producto en desarollarse. El primer producto fue la Plataforma. Y sobre esta platafroma se han ido desarrollando el resto de modulos, Sevices, Marketing, etc. Pero todos ellos comparten la misma plataforma. Y este es uno de los secreto del éxito de Salesforce. La integración de los diferentes productos. Y por eso decidimos dar acceso a esta plataforma para que los clientes y partners puedan crear sus propios desarrollos
Veamos algunas de las carácterísticas de la plataforma:
En primer lugar, es una solución Cloud. La más segura y con mayores prestaciones del mundo (3 Billons de transacciones por dia)
Multitenancy. Todos los clientes tienen la misma versión y calidad de servicio de la infraestructura. Es de decir, no hay clientes especiales o diferentes ”calidades” de servicio. Concepto como un bloque de apartamentos que tiene los mismos servicios (agua, gas, luz, etc.), pero cada propietarios amuebla y modifica cada apartamento a su gusto.
Metadatos. Esta es el verdadero secreto de Salesforce. El paradigma de desarrollo basado en Metadatos. Los desarrollos de los clientes son almacenados como metadatos que son interpretados por la plataforma. Esto permite que publiquemos 3 versiones al año y que aseguremos que las aplicaciones del cliente van a seguir funcionando en la nueva versión. Uno de nuestros clientes comenta que su mejor aplicación móvil la desarrollo mucho antes de que saliera el Iphoe. Simplemente cuando Saleforce soportó Iphone su aplicación se convirtió en movil, ya que interpreta los metadatos de la interfaz de usuario y los adapta a la pantalla de Iphoe. Lomismo para el iwatch,
Por el mero hecho de desarrollar sobre la plataforma hay muchas temas que me tengo que despreocupar a la hora de desarrollar, como por ejemplo, la escalabilidad, el balanceo de carga, la tolerancia a fallos, la identidad.
Además, por todo lo que desarrollemos sobre la plataforma, por defecto, va a tener un API para poder acceder a esas nuevas entidades. Voy a poder colaborar sobre esa entidad, creando directamente un hilo de colaboración (lo que nosotros llamamos chatter). Voy a poder generar un workflow sobre esa entidad, etc. Además, las aplicaciones que desarrolle ya son directamente móviles. También puede hacer Informes y Dashboards de esas entidades de forma automática. Además todos estos desarrollo se realizan con el ratón y en muchos casos, son los propios usuarios de negocio los que realizan las adaptaciones, dejando a IT las tareas más complejas o que requieran programación
Un tema importnate, es que ademas de los módulos desarrollados por Salesforce, nuestros partner crean aplicaciones completas (como Simplr o NeuroRed) y módulos que puedo incluir en mis propios desarrollos. Luego veremos el concepto de AppExchange.
Sobre esta plataforma se han desarrollado los diferentes módulos, como Sales, Services,Marketing, toda la parte analitíticaa, etc.
Key Messages
With Salesforce you get automatic upgrades
Automatic upgrades allow you to focus on building while we manage the rest
Talk Track
The great thing about Salesforce is that we deliver 3 major releases per year, which means you constantly have the most up-to-date technology right at your fingertips. Automatic upgrades allow you to focus on building while we manage the rest.
Key Messages
The Salesforce AppExchange is the #1 Business App Marketplace
You can install any app or component for any department or industry
Talk Track
As many of you may already know, Salesforce’s AppExchange is similar to Apple’s iTunes Store or Google’s Play Store, a place to find applications appropriate for each platform. Interestingly, AppExchange actually pre-dates either of these other stores as it was launched in January 2006. Today, AppExchange is the leading business app marketplace, delivering an ecosystem of over 3,050 business apps with over 4 million installs as well as +300 components that integrate with Salesforce to extend its power to every department and industry.
Along with the ability to choose from our apps customized for Salesforce, AppExchange gives you access to 60,000+ peer reviews. These reviews not only provide you with information so that you give fully understand the capacities of these apps before installing them, but are also a treasure chest of great tips and secrets on how other businesses have used the app in different ways to meet their specific business needs. Furthermore these applications are prescreened by Salesforce in order to eliminate risk and save time by helping you find the best tools that integrate with Salesforce and increase your team’s productivity.
And we all know and love apps, but let's not forget about components. AppExchange now has over 300 components that enable us to build apps and customize pages with the simplicity of drag and drop. Many component listings have more than one component included so there is more than meets the eye!
Talk Track
So what can you do with the Salesforce Platform?
Key Messages
With Salesforce Lightning, you can build custom mobile apps for any department or install apps from the AppExchange
You can automate business processes and deploy instantly across every device– phone, desktop, watch
Talk Track
With Salesforce Lightning, you can build apps for any department with point and click configuration-- whether it be a recruiting app for HR or a project management app for Operations. You can automate complex business processes and install apps from the AppExchange in the case you don’t want to build them yourself. The great thing about building with Lightning is that everything is instantly mobile through Salesforce1.
Key Messages
Companies are used to looking for intelligence. With Einstein, intelligence will look for them.
We're making every application more intelligent.
Salesforce Einstein part of our platform
Talk Track
We all know that AI is complex and hard to implement. You need data scientists, sophisticated data models, and more. With Einstein built into the platform, you have data scientist. Einstein learns from your data and businesses processes. From there, it builds recommendations — For example, in Sales, you get lead scoring and in Marketing, you get predictive audiences. As you learn more about your customers, you’ll discover deeper insights, more effectively predict outcomes, recommend next actions, and automate tasks — all in your CRM.
Key Messages
Thunder IoT Cloud lets you use the data generated by devices to create new experiences, business models and revenue streams.
Connected devices generate data that can generate sales, service and marketing opportunities. Real-time interactions can create a new type of engaged experience.
Talk Track
The last transformation is all about the Internet of Things (IoT). IoT refers to technology advances that have made it possible for everyday objects — like, watches, thermostats, and toothbrushes — to have network connectivity, allowing them to send and receive data. There are billions of data points that can be collected and analyzed from the millions of connected devices, and with the Thunder IoT Cloud, you can tie all of your connect products and devices into Salesforce. With the Thunder IoT Cloud, customers an:
Connect everything - Connect data from every device, sensor, website, and interaction with Salesforce to get a more complete view of customers.
Empower the next IoT innovators - Intuitive, low-code tools allow business users to pick out significant events from a torrent of data and trigger actions in real time.
Engage customers proactively - Use data and insights to take smarter, more personalized actions in Salesforce that improve the customer experience.
Engage Customers with IoT Cloud Trail: https://trailhead.salesforce.com/trails/iot_cloud
Key Messages
You can integrate external data – like SAP, Oracle, etc—into Salesforce with just a few clicks
Talk Track
But wielding the raw API's or configuring an ETL solution isn't trivial. Which is why Salesforce offers some fast-track solutions. Starting with Salesforce Connect. I've demoed this product a lot, because people are consistently blown away when they see me work through an ETL project in 30 seconds. Here's how it works. Say you want some external data from another system inside Salesforce. Step 1 - Point Salesforce to an oData endpoint. oData, by the way, is an industry standard supported by many systems. Think of it as a language that systems can use to talk to one another. Step 2 - Salesforce reaches out to this system and examines the structure of that data then AUTOMATICALLY creates something we call an External Object. And that's it. For the most part, Salesforce treats external objects just like it does standard or custom objects. Which means all the Salesforce features we know and love are instantly usable with this external data. That means search, reporting, the Lightning. It's all done. And if that's not awesome enough, all this external data is also accessible with Salesforce1. Which means we've not only integrated external data, we've also mobilized it. e talking weeks of work, depending on the scenario.
Talk Track
So what can you do with the Salesforce Platform?
Key Messages
Engage with your employees by building cross-company experiences like communities, custom apps and helpdesks.
Talk Track
How can you engage every employee? By creating amazing cross-company experiences. The first stop on this journey is employee communities. You can create a one stop shop for employees to collaborate and share files across the company and build it with point and click configuration tools. In addition you can build custom apps that enable your employees—beyond sales and service-- to move faster. Apps for any role or department. You can also create helpdesks, where employees go find information and get answers to problems they may have. All powered by the Salesforce Platform and Community Cloud.
Key Messages
You can build apps for any department that connect back to your Salesforce CRM with Lightning
Talk Track
Let's double click on the custom apps part for a second. It's important to understand that with the Salesforce Platform, you can build apps for any department—like IT, Finance, Legal and more-- that connect back to your CRM with Lightning. For example, if you create a deliveries application, that data can connect back to the orders on the account record inside Salesforce.
Key Messages
Salesforce Platform changes how you do app development by allowing you to focus on building apps, while Salesforce handles the rest
Talk Track
The Salesforce Platform allows you to change how you approach app development. Some companies are still building on legacy technology. When you buy legacy technology, like on premise system, you have to manage things you don't have to with Salesforce—like infrastructure and operations-- leaving very little time for building apps. With Salesforce, we manage the infrastructure and provide tools for the operations, so you can focus on building apps and not worry about infrastructure and operations, as we handle that for you. Transition
Something that we have that our competitors do not...
