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7
Keys
to Designing
Successful
Portals & Intranets
Jorge Ramo
The homepage is the company’s most
visited page, but not if it is used only as a
background…
Look for dynamic and interesting content:
internal communication, information from
your CRM, external news…
Use a Communication Plan to highlight
and prioritise what people want to know,
who will publish it and who is the target.
Communicate with your homepage
HOME
1
Did you know that…
…communicate news,
announcements and
organisational changes via the
home page of their new
intranet?
…the Mataró Hospital and other centres from the
more
I want to
know
Organise your content
BOTTOM
UP
Start by analysing your main content and group
it into levels of increasing importance (a
maximum of 3).
You will identify what is important in your
organisation, facilitate collaboration and avoid
the traditional departmentalised structure (TOP
DOWN).
And if you want avoid your portal deteriorating
with use, ensure you apply a good Governance
Plan.
2
… organises a vast amount of
information thanks to a structure
based on directories of spaces.?
Did you know that… …the largest open-pit mine in Europe
more
I want to
know
Differentiate yourself from other intranets
by expressing your personality in the
portal’s appearance.
Dare to include ideas and suggestions
from the most active users.
Including them in the design and naming
process will make them feel recognised
and encourage engagement.
Make it attractive
USER
EXPERIENCE
3
…for the corporate intranet of
…a user experience workgroup was
formed to decide which was the most
interesting content to feature on the
homepage?
Did you know that…
more
I want to
know
Expand and complement your
organisation’s formal information with
user feedback.
Encourage and reward participation:
Gamification strategies help to get
potential users involved.
Incorporate and adapt features of social
networks (tags, Wall, likes…).
Socialise your portal
SOCIAL
STRATEGY
4
Did you know that…
… has implemented Raona’s
social solution to invigorate
communication between its
6,000+ employees?
…one of the world’s leading infrastructure companies
more
I want to
know
… has developed a portal to promote
knowledge management between its
various businesses and people?
Did you know that…
…the Telco company with 130,000+ employees
more
I want to
know
Starting with navigation, offer users the
possibility of organising their shortcuts to the
intranet.
You will improve usability by making access
and consultation easier and quicker.
Users will begin to enjoy navigating around
the portal.
Promote personalisation
PROFILIN
G
5
Did you know that… one of the components of the Raona intranet, the
LINK TILES …incorporate the
advantages of
personalisation and
navigation of the new
MODERN UI from Windows
8 into your portal?
more
I want to
know
RESPONSIV
E DESIGN
Adapt it for any device
Allow your users to access from
tablets, PCs, mobiles, Surfaces…
Design your containers so that content
adjusts to the size and structure of the
screen.
In this way you will create an intranet
in which information can be accessed
from a variety of sites.
6
Did you know that… organisations such as
…adapt their developments for the new devices used
by users?
more
I want to
know
Publish relevant data
Your business analysis systems have a
lot to say, so why not let them talk via the
company’s most visited page.
Publish clear data about key points of
the business – your users will appreciate
it and will participate and offer feedback.
INSIGHTS
7
Did you know that… …. the leading retailer of frozen food products
…publishes its main sales data by sector and
region on its new internal portal?
more
I want to
know
Did you know that… … the packaging management company
… publishes its eco-design best
practice search engine via an
advanced Business Intelligence
component.
more
I want to
know
Jorge Ramo Jorge Ramo is a Project Director at
Raona where he designs and
implements portals for a wide variety
of companies.

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7 Keys to Designing Successful Portals & Intranets

  • 2. The homepage is the company’s most visited page, but not if it is used only as a background… Look for dynamic and interesting content: internal communication, information from your CRM, external news… Use a Communication Plan to highlight and prioritise what people want to know, who will publish it and who is the target. Communicate with your homepage HOME 1
  • 3. Did you know that… …communicate news, announcements and organisational changes via the home page of their new intranet? …the Mataró Hospital and other centres from the more I want to know
  • 4. Organise your content BOTTOM UP Start by analysing your main content and group it into levels of increasing importance (a maximum of 3). You will identify what is important in your organisation, facilitate collaboration and avoid the traditional departmentalised structure (TOP DOWN). And if you want avoid your portal deteriorating with use, ensure you apply a good Governance Plan. 2
  • 5. … organises a vast amount of information thanks to a structure based on directories of spaces.? Did you know that… …the largest open-pit mine in Europe more I want to know
  • 6. Differentiate yourself from other intranets by expressing your personality in the portal’s appearance. Dare to include ideas and suggestions from the most active users. Including them in the design and naming process will make them feel recognised and encourage engagement. Make it attractive USER EXPERIENCE 3
  • 7. …for the corporate intranet of …a user experience workgroup was formed to decide which was the most interesting content to feature on the homepage? Did you know that… more I want to know
  • 8. Expand and complement your organisation’s formal information with user feedback. Encourage and reward participation: Gamification strategies help to get potential users involved. Incorporate and adapt features of social networks (tags, Wall, likes…). Socialise your portal SOCIAL STRATEGY 4
  • 9. Did you know that… … has implemented Raona’s social solution to invigorate communication between its 6,000+ employees? …one of the world’s leading infrastructure companies more I want to know
  • 10. … has developed a portal to promote knowledge management between its various businesses and people? Did you know that… …the Telco company with 130,000+ employees more I want to know
  • 11. Starting with navigation, offer users the possibility of organising their shortcuts to the intranet. You will improve usability by making access and consultation easier and quicker. Users will begin to enjoy navigating around the portal. Promote personalisation PROFILIN G 5
  • 12. Did you know that… one of the components of the Raona intranet, the LINK TILES …incorporate the advantages of personalisation and navigation of the new MODERN UI from Windows 8 into your portal? more I want to know
  • 13. RESPONSIV E DESIGN Adapt it for any device Allow your users to access from tablets, PCs, mobiles, Surfaces… Design your containers so that content adjusts to the size and structure of the screen. In this way you will create an intranet in which information can be accessed from a variety of sites. 6
  • 14. Did you know that… organisations such as …adapt their developments for the new devices used by users? more I want to know
  • 15. Publish relevant data Your business analysis systems have a lot to say, so why not let them talk via the company’s most visited page. Publish clear data about key points of the business – your users will appreciate it and will participate and offer feedback. INSIGHTS 7
  • 16. Did you know that… …. the leading retailer of frozen food products …publishes its main sales data by sector and region on its new internal portal? more I want to know
  • 17. Did you know that… … the packaging management company … publishes its eco-design best practice search engine via an advanced Business Intelligence component. more I want to know
  • 18. Jorge Ramo Jorge Ramo is a Project Director at Raona where he designs and implements portals for a wide variety of companies.

Notas del editor

  1. ESADEGrupo FerrerMIC ProductivityIESE Career PortalPRIGESAGAESConsorciSanitari del MaresmeCLCshowcase raona