Los mapas conceptuales representan relaciones significativas entre conceptos en forma de proposiciones para facilitar el aprendizaje significativo. Muestran los conceptos clave y sus relaciones jerárquicas, proporcionando un resumen esquemático de la información. Pueden ayudar a estudiantes y profesores a enfocarse en las ideas principales y descubrir nuevas relaciones entre conceptos.
Los mapas conceptuales, mentales y sinópticos son herramientas gráficas que permiten representar las relaciones entre conceptos de forma jerárquica u orgánica. El documento explica las características y tipos de mapas, así como su aplicación en el aprendizaje significativo y la evaluación. También menciona software para elaborar mapas de forma sencilla.
The Classical period in music spans from 1750 to 1827, dominated by Haydn, Mozart, and Beethoven. It coincides with Neo-Classicism in other arts and the Enlightenment era of promoting equality through education. Music of this period features clear, elegant melodies in symmetrical phrases accompanied by gradual dynamics and regular rhythm. The piano replaces the harpsichord as a prominent instrument while the orchestra and vocal genres like opera and oratorio continue developing. Haydn, Mozart, and Beethoven make significant contributions through their symphonies, sonatas, string quartets and other instrumental and vocal works.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Los mapas conceptuales, mentales y sinópticos son herramientas gráficas que permiten representar las relaciones entre conceptos de forma jerárquica u orgánica. El documento explica las características y tipos de mapas, así como su aplicación en el aprendizaje significativo y la evaluación. También menciona software para elaborar mapas de forma sencilla.
The Classical period in music spans from 1750 to 1827, dominated by Haydn, Mozart, and Beethoven. It coincides with Neo-Classicism in other arts and the Enlightenment era of promoting equality through education. Music of this period features clear, elegant melodies in symmetrical phrases accompanied by gradual dynamics and regular rhythm. The piano replaces the harpsichord as a prominent instrument while the orchestra and vocal genres like opera and oratorio continue developing. Haydn, Mozart, and Beethoven make significant contributions through their symphonies, sonatas, string quartets and other instrumental and vocal works.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. MAPAS CONCEPTUALES PARA EL APRENDIZAJE SIGNIFICATIVO
Naturaleza y aplicaciones de los mapas conceptuales
Los mapas conceptuales tienen por objeto representar relaciones significativas entre conceptos en
forma de proposiciones. Una proposición consta de dos o más términos conceptuales unidos por palabras
para formar una unidad semántica. En su forma más simple, un mapa conceptual constaría tan sólo de
dos conceptos unidos por una palabra de enlace para formar una proposición; por ejemplo, «el cielo es
azul» representaría un mapa conceptual simple que forma una proposición válida referida a los conceptos
«cielo» y «azul».
Excepción hecha de un número relativamente pequeño de conceptos que los niños adquieren muy
pronto mediante un proceso de aprendizaje por descubrimiento, la mayor parte de los significados
conceptuales se aprende mediante la composición de proposiciones en las que se incluye el concepto que
se va a adquirir. Aunque las ayudas empíricas concretas pueden facilitar el aprendizaje de conceptos, la
regularidad representada por el signo conceptual adquiere un significado adicional por medio de
enunciados proposicionales en los que se incluye el concepto en cuestión. Así, las frases «la hierba es
verde», «la hierba es un vegetal», «la hierba crece» «la hierba es una planta monocotiledónea», etc., dan
lugar a un incremento en el significado, y en la precisión del significado, del concepto «hierba». Un mapa
conceptual es un recurso esquemático para representar un conjunto de significados conceptuales
incluidos en una estructura de proposiciones.
Los mapas conceptuales dirigen la atención, tanto del estudiante como del profesor, sobre el
reducido número de ideas importantes en las que deben concentrarse en cualquier tarea específica de
aprendizaje. Un mapa conceptual también puede hacer las veces de «mapa de carreteras» donde se
muestran algunos de los caminos que se pueden seguir para conectar los significados de los conceptos
de forma que resulten proposiciones. Una vez que se ha completado una tarea de aprendizaje, los mapas
conceptuales proporcionan un resumen esquemático de todo lo que se ha aprendido.
Puesto que se produce más fácilmente un aprendizaje significativo, cuando los nuevos conceptos
o significados conceptuales se engloban bajo otros conceptos más amplios, más inclusivos, los mapas
conceptuales deben ser jerárquicos; es decir, los conceptos más generales e inclusivos deben situarse en
la parte superior del mapa y los conceptos progresivamente más específicos y menos inclusivos, en la
inferior.
La figura 2.1 muestra uno de estos mapas sobre el agua y otros conceptos relacionados, y el
apéndice 1 ofrece una serie de mapas conceptuales de distintas disciplinas. Tal como se aprecia en la
figura 2.1, a veces es inútil incluir en la base del mapa conceptual objetos o hechos específicos que
ilustren el origen del significado del concepto (la regularidad que se representa).
Las relaciones subordinadas o superordinadas entre conceptos pueden cambiar en diferentes
segmentos de aprendizaje, por lo que en ocasiones utilizamos la analogía de la membrana de goma para
explicar que, en un mapa conceptual, cualquier concepto puede «elevarse» a la posición superior, y seguir
manteniendo todavía una relación proposicional significativa con otros conceptos del mapa.
1
2. Es agua
necesaria cambia
para estado
Formada por
Seres moléculas
vivos
Puede
Puede Puede ser
Por Determina ser ser
ejemplo Están
Por sólido gas liquido
ejemplo animales
movimiento Como en
Como Como
Por Provocado en en vapor Como Como
en
plantas ejemplo por
hielo De niebla
una
calor
Por
ejemplo Mi perro caldera
de
nieve lago
Mi estufa
Un roble ejemplo Por ejemplo
nevada Ontario
Figura 2.1. Mapa conceptual referente al agua en el que se muestran algunas proposiciones y conceptos
relacionados y en el que se han incluido algunos ejemplos concretos de hechos y objetos (que no
aparecen rodeados por óvalos'
Las relaciones subordinadas o superordinadas entre conceptos pueden cambiar en diferentes segmentos
de aprendizaje, por lo que en ocasiones utilizamos la analogía de la membrana de goma para explicar
que, en un mapa conceptual, cualquier concepto puede «elevarse» a la posición superior, y seguir
manteniendo todavía una relación proposicional significativa con otros conceptos del mapa.
La figura 2.2 muestra dos ejemplos de configuraciones de los «mapas de goma». A primera vista
pudiera parecer chocante que el mismo conjunto de conceptos se pueda representar mediante dos o más
jerarquías válidas. Aunque no comprendemos el funcionamiento de los mecanismos específicos que
actúan en el cerebro y que nos permiten almacenar la información, es evidente que las redes neuronales
que se establecen son bastante complejas, con muchas conexiones cruzadas entre las células cerebrales
en acción. Estas redes pueden explicar, en parte, las pautas alternativas de significados que están a
nuestra disposición cuando utilizamos los conceptos almacenados para captar los significados. Puede
que se produzca un fenómeno similar al que tiene lugar cuando desplazamos nuestra acción visual. Para
percibir dos caras de perfil o una copa en conocido dibujo de la figura 2.3. Mientras no se produzcan
avances ulteriores en nuestra comprensión de los procesos neurobiológicos de la memoria, nos veremos
limitados a utilizar modelos que sólo describen los procesos psicológicos que actúan mediante el
aprendizaje y el recuerdo de materiales significativos.
La elaboración de mapas conceptuales es una técnica destinada a poner de manifiesto conceptos y
proposiciones. Hasta este momento, sólo se pueden hacer conjeturas sobre el grado de acierto con que
los mapas conceptuales representan los conceptos que poseemos, o la gama de relaciones entre
2
3. conceptos que conocemos (y que podemos expresar como proposiciones). Es indudable que en el
proceso de elaboración de los mapas podemos desarrollar nuevas relaciones conceptuales, en especial
si, de una manera activa, tratamos de construir relaciones proposicionales entre conceptos que
previamente no considerábamos relacionados: los estudiantes y profesores que elaboran mapas
conceptuales señalan a menudo que se dan cuenta de nuevas relaciones y, por consiguiente, nuevos
significados (o al menos significados que no poseían de una manera consciente antes de elaborar el
mapa). En este sentido, la elaboración de mapas conceptuales puede ser, una actividad creativa y puede
ayudar a fomentar la creatividad.
Pueden ser Seres vivos Pueden ser
Plantas Contiene Animales
Contiene
Compuesta Agua Cambia de
Molécula
de Estados
en
Determina
Movimiento Puede ser
Puede Puede ser
Sólido
Líquido Gas
Que aumenta
con
Calor
Moléculas
Tienen Pueden ser
de
Movimiento
Agua
Determina
Aumenta por Puede Que se
cambiar encuentran en
Estados
Calor Seres Vivos
Puede ser
Puede ser Puede ser
Pueden ser
Sólido Gas Líquido
Plantas Animales
3
4. Fig.2.2 Dos configuraciones del mismo mapa de goma, en las que se muestran 11 de los conceptos que
aparecen en la figura 2.1 en una nueva organización jerárquica.
El aspecto más distintivo del aprendizaje humano es nuestra notable capacidad de emplear
símbolos orales o escritos para representar las regularidades que percibimos en los acontecimientos y los
objetos que nos rodean. El lenguaje forma parte de nuestras vidas cotidianas hasta tal punto que
tendemos a darlo por supuesto y no nos detenemos a considerar lo útil que resulta para traducir
regularidades que reconocemos normalmente, en palabras de un código que podemos utilizar para
describir nuestros pensamientos, sentimientos y acciones. Es fundamental ser consciente del papel
explícito que desempeña el lenguaje en el intercambio de información para comprender el valor y los
objetivos de los mapas conceptuales y, en realidad, para enseñar. Percibimos un valor en la educación
cuando nos damos cuenta de que hemos captado un nuevo significado y sentimos la emoción que
acompaña a esta realización. Esta regularidad que se puede encontrar en la educación, llamada
significado percibido, la experimenta el alumno en mayor o menor medida a tenor de la profundidad del
nuevo concepto, o de las nuevas relaciones proposicionales que haya captado, y del impacto que tengan
en su percepción de los significados conceptuales relacionados. Estas sensaciones son por lo general
positivas, pero alguna vez pueden resultar negativas o de preocupación cuando nos damos cuenta de lo
erróneas que han podido llegar a ser algunas de nuestras concepciones previas, o cuán ignorantes
somos con respecto a algún tema. Esta preocupación es una capacidad humana que debemos
reconocer y fomentar como expresión del significado percibido.
Fases de la
Luna
Rotación Depende de
lunar Posición relativa
del observador
Revoluciones
lunares
Tierra
Cambia la forma
de la Luna
Sombra de la
Tierra
Sombra de
la Tierra Gira cada 24
horas
Luna llena
Luna nueva
Iluminado por
Ciclo Regular
el sol
Fig. 2.4. Mapa conceptual elaborado a partir de una entrevista con un estudiante que mantiene la
concepción equivocada de que es la rotación de la luna la que hace cambiar su forma, (Fases lunares) y
de que la sombra de la tierra produce dichas fases. En la estructura conceptual del estudiante faltaban los
conceptos referentes a la posición relativa de la tierra y la luna con respecto al sol.
4
5. Nos resulta muy difícil pensar en las ideas que son nuevas, poderosas y profundas; necesitamos tiempo y
alguna actividad mediadora que nos ayude. El pensamiento reflexivo es un que hacer controlado, que
implica llevar y traer conceptos, uniéndolos y volviéndolos a separar. Los estudiantes necesitan practicar
el pensamiento reflexivo, igual que un equipo tiene que dedicar tiempo para entrenarse en el deporte. Se
puede considerar que construir y reconstruir mapas conceptuales y compartirlos con los demás
constituye un esfuerzo solidario en el deporte de pensar. Los programas de ordenador que estamos
desarrollando en la actualidad pueden facilitar esta costumbre de pensar utilizando mapas conceptuales.
Puesto que los mapas conceptuales constituyen una representación explícita y manifiesta de los
conceptos y proposiciones que posee una persona, permite a profesores y alumnos intercambiar sus
puntos de vista sobre la validez de un vínculo preposicional determinado, o darse cuenta de las
conexiones que faltan entre los conceptos y que sugieren la necesidad de un nuevo aprendizaje. Con
frecuencia hemos comprobado que los mapas conceptuales, debido a que contienen representaciones
exteriorizadas de proposiciones, son instrumentos extraordinariamente efectivos para poner de manifiesto
las concepciones equivocadas.1. Las concepciones equivocadas se notan generalmente por una
conexión entre dos conceptos que forman una proposición claramente falsa, o bien por una conexión que
pasa por alto la idea principal que relaciona dos o más conceptos. La figura 2.4 muestra ejemplos de
conexiones ausentes o defectuosas identificadas en una entrevista relativa a las fases de la luna.
1. El término << concepción equivocada>> se utiliza generalmente para referirse a una
interpretación no aceptada (no necesariamente <<errónea>> ) de un concepto, ilustrada por una
frase en la que se incluye el concepto. El significado que se expresa no es, sin embargo una
concepción equivocada para la propia persona que posee el concepto, sino un significado funcional.
Por esta razón, en parte, las concepciones equivocadas son extraordinariamente estables y pueden
persistir durante años
Nos ha parecido útil considerar los mapas conceptuales como instrumentos para negociar significados.
¿Qué entendemos por negociar los significados?, detengámonos un momento a considerar que significa
negociar:
Tratar con otro para llegar a un arreglo sobre algún asunto...Tratar(Alguna materia o algún asunto que
requiere capacidad para resolverlo satisfactoriamente): Gestionar...Preparar o conseguir mediante
1
deliberaciones, discusiones y compromisos(Un tratado).
A primera vista, cabría argumentar que si se supone que el profesor ( o el libro de texto ) saben qué es lo
correcto, ¿cómo podemos sugerir que se debe negociar con el alumno? Nuestra respuesta es que nos
referimos a los significados cognitivos, que no se pueden transferir al estudiante tal como se hace una
transfusión de sangre. Para aprender el significado de cualquier conocimiento es preciso dialogar,
intercambiar, compartir y, a veces, llegar a un compromiso.
Adviértase que en ningún momento hablamos de aprendizaje compartido, porque el aprendizaje no es
una actividad que se pueda compartir, sino un asunto en el que la responsabilidad es del individuo. En
cambio, los significados sí se pueden compartir, discutir, negociar y convenir. La confección de mapas
conceptuales por grupos de dos o tres estudiantes puede desempeñar una útil función social y originar
también animadas discusiones en clase. La figura 2.5 muestra uno de los primeros mapas conceptuales
preparados en una clase de ciencia de los últimos cursos de la enseñanza primaria. Tres alumnos
pusieron en común sus ideas sobre el significado de un pasaje concreto de un libro de texto,
construyendo este mapa conjuntamente. Muchas veces los estudiantes detectan (correctamente)
ambigüedades o inconsistencias en los textos; Entonces es bueno que el profesor intervenga y clarifique
los conceptos o las proposiciones que no se presentan adecuadamente en el libro. Para los estudiantes
supone un estímulo darse cuenta de que no son torpes ni estúpidos, sino que los textos pueden ser
incapaces de proporcionar los conocimientos necesarios para que se compartan los significados.
1
1. En el diccionario Webster's Ninth New Collegeiate Dictionary ( 1983 ).
5
6. OCEANOS
La mitad de
Contienen
Formas de Vida los elementos
Cubren conocidos
Producen
90% de la ¾ de la Minerales
fotosíntesis tierra Disueltos
Leones de mar, Ejemplos
lenguados,
salmones, Llevada a cabo por
erizos de mar Sales, cloruro,
sódico
Viven
entre
Sol Plancton
Algas Se encuentran en
Zonas litorales
Origina Es el (cercanas a la orilla)
Color azul ( al Color Eslabón principal
reflejarse los verde en la cadena
rayos azules alimenticia del
del sol ) océano
Fig. 2.5. Mapa conceptual preparado a partir de un libro de texto de ciencias por un grupo de tres
estudiantes de séptimo curso de enseñanza primaria.
El punto más importante que se debe recordar en lo referente a compartir significados en el contexto de la
actividad de educar es que los estudiantes siempre aportan algo de ellos mismos a la negociación y que
no son una tabla rasa donde hay que escribir o un depósito vacío que se debe llenar. De manera
análoga al modo en que un asesor profesional puede coadyuvar a aproximar las partes laboral y
empresarial para llegar a un acuerdo, los mapas conceptuales resultan útiles para ayudar a los
estudiantes a negociar los significados con sus mentores. Examinaremos de nuevo esta idea en otras
partes del libro ( a medida que vayamos intentando negociar significados con el lector ). Para alimentar el
nuevo aprendizaje se necesita todo lo que los estudiantes hayan aprendido anteriormente. Tanto profesor
como el estudiante deben ser conscientes del valor que tienen los conocimientos previos en al adquisición
de los nuevos.
Volviendo de nuevo a nuestra exposición del capítulo 1 sobre lo que Schwab ( 1973 ) llama los cuatro
elementos básicos en la actividad de enseñar, se comprende ahora el papel que pueden desempeñar los
mapas conceptuales en la enseñanza, el aprendizaje, currículum y la gobernación de la educación. Los
mapas conceptuales ayudan al que aprende a hacer más evidentes los conceptos clave o las
proposiciones que se van a aprender, a la vez que sugieren conexiones entre los nuevos conocimientos y
lo que ya sabe el alumno. El profesor puede utilizar los mapas conceptuales para determinar que rutas se
siguen para organizar los significados y negociarlos con los estudiantes, así como para señalar las
concepciones equivocadas que puedan tener. En la planificación y organización del currículum, los mapas
conceptuales son útiles para separar la información significativa de la trivial y para elegir los ejemplos.
Con respecto a la gobernación de la educación, los mapas conceptuales ayudan a los estudiantes a
6
7. entender su papel como alumnos; también clarifican el papel del profesor y crean en el aprendizaje un
clima de respeto mutuo. Los mapas conceptuales pueden fomentar la cooperación entre el estudiante y
el profesor ( o entre el niño y la escuela ), en un combate donde él<<monstruo>> que hay que vencer es
la falta de significatividad de la información y la victoria consiste en llegar a compartir los significados.
Una vez que los estudiantes han aprendido a preparar mapas conceptuales, éstos pueden emplearse
como instrumentos poderosos de evaluación. En su taxonomía de los objetivos de la educación ( 1956 ),
Bloon esbozó seis <<niveles>> de objetos educativos.1. Es sencillo redactar preguntas objetivas para
comprobar si se han alcanzado los objetivos que Bloon llamaba del nivel I ( recuerdo memorístico de
información concreta ), pero resulta extremadamente difícil diseñar una prueba que determine si los
estudiantes han analizado, sintetizado y evaluado los nuevos conocimientos ( objetivos comprendidos en
los niveles IV a VI ). La elaboración de mapas conceptuales posibilita tal evaluación, pues requiere que
los estudiantes actúen en los seis <<niveles>> realizando un esfuerzo conjunto. Como se indicarán en el
capítulo 5, tal vez la contribución más significativa de los mapas conceptuales al progreso de la educación
resida en la mejora básica de las técnicas de la evaluación, en especial las que se aplican en la
investigación.
En la mayor parte de los campos, la investigación está limitada por los instrumentos de medida de que se
disponen. Creemos que las series limitaciones que presentan los instrumentos de medida ( que en su
mayor parte consisten en pruebas objetivas de papel y lápiz ) han sido una de las razones por las cuales
la investigación educativa ha logrado relativamente tan pocos avances en los últimos ochenta años.
Aunque la entrevista clínica de Piaget se ha mostrado útil en determinadas situaciones, tiene limitaciones
importantes como medio de evaluación para grupos amplios y para la diversidad de objetivos de
aprendizaje que es preciso evaluar. Loa mapas conceptuales y los diagramas UVE se pueden emplear
para diseñar mejores entrevistas, tal como se mostrará en el capítulo 7, y para mejorar la evaluación en
las investigaciones, como se expondrá en el capítulo 8.
Nuestros trabajos han demostrado así mismo que los mapas conceptuales son útiles en la planificación
del currículum, en el diseño de la instrucción de la investigación educativa. Los últimos capítulos se
dedican a discutir la función de los mapas en estos contextos.
7
8. Calidad de
la carne
puede
juzgarse
mediante
criterios como
color textura Indicaentereza vetas
indica
Localización alimentación Indica
músculo
edad Puede ser
Utilizado
Mediante
para
Puede
Puede ser locomoción ser
Puede Hierba Granos
Es Normalmente Es
joven adulto soporte Es
Normalmente Mediante
Es
Grasa
Intramusc.
Es
Es
Grano Grano Determina
fino basto
Tierno Correoso Jugosidad Sabor
Se cocinan Se cocinan Es
Es
con con
Caro Calor seco Calor
húmedo
como
Barato
como
Solomillo Redondo
Fig2.6 Mapa conceptual preparado para un curso carnes. Las flechas muestran las conexiones cruzadas
8
9. Los mapas conceptuales, tal como han sido descritos, no son la única forma de representar los
significados. En la figura 2.7 se muestran ejemplos de otros formatos de representación. Los diagramas
de flujo se suelen emplear para representar sucesiones de actividades; los organigramas pueden mostrar
una jerarquía, pero representan unidades y/o funciones administrativas y no significados conceptuales; los
ciclos, por ejemplo el del agua, se utilizan a menudo en ciencias; las redes semánticas y los diagramas de
predicabilidad se emplean en ciertos trabajos de lingüística y psicología; pero ninguno de estos tipos de
mapa se basa en la teoría del aprendizaje ni, en la teoría del conocimiento que constituye la base de las
estrategias de elaboración de mapas conceptuales y de su aplicación a la educacion. Creemos que el
futuro de los mapas conceptuales, tal corno se describen en este libro, es más prometedor que el de otros
esquemas de relaciones, tanto en la educación como en los trabajos de investigación.
Figura 2.8 Mapa conceptual sobre historia preparado por un estudiante de sexto curso de
enseñanza primaria que previamente presentaron bajo rendimiento académico.
9
13. Figura 2.12 Mapa conceptual preparado por el entrenador Brad Nadbome para dirigir los entrenamientos de sus jugadores de baloncesto.
13
14. Figura 2.13 Mapa conceptual empleado para preparar una lección para alumnos de quinto y sexto
curso de enseñanza primaria sobre un tronco en descomposición que se estudió en una salida al
campo.
14
15. Figura 2.14 Mapa conceptual en el que se muestran las ideas más importantes de un artículo de
revista sobre la importancia de la tutoría para mejorar las puntuaciones “Scholastic Aptitude Test”.
15