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Microsoft: Software + Servicios
- 1. Sebastián Lancestrem èreCOO - Director de Operaciones y Marketing Microsoft Ibérica
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- 3. Inversión en I+Daño 2010
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- 5. La tecnología deaño 2025
- 6. Las más grandesinnovaciones PC /Dispositivo Servidor Web 6.5
- 7. La mayor olade innovación
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- 9. “ Pure-play SaaS”100% Hosted in the Cloud “ IT Tradicional” 100% On premise Control y privacidad Customización “ Know-How” Estratégico Alcance Time-to-Market Economía de Escala Modelo Múltiple
- 10. Clientes más grandes$ / Cliente # de Clientes Otros Clientes “ Clientes” Potenciales Que pasaría si reducimos el costo de venta (ej. bajar la barrera de entrada) y el costo de operación? Nuevo Mercado >> Mercado actual
- 11. Nick Carr “Rough Type” blog (April 2009) “ The real opportunity that the cloud offers large companies today is as a supplement or complement to their in-house operations rather than as a complete replacement ” http://www.roughtype.com/archives/2009/04/the_big_company.php Rishi Chandra, Product Manager for Google Enterprise (June 2008) “ Economics of IT are changing, and many companies are looking at combinations of on-premise software and software as a service” http://www.intelligententerprise.com/blog/archives/2008/06/google_sees_clo.html Salesforce CEO - Fortune on the shift to cloud computing (Oct 2009 ) “ Salesforce CEO Mark Benioff … to announce a partnership to sell customers on the hybrid cloud idea – an initiative called ‘ The Best of Both Worlds .’ For Benioff, who until now has marketed Salesforce with a ‘Software is Dead’ slogan, that’s quite a shift…” http://brainstormtech.blogs.fortune.cnn.com/2009/10/22/a-kinder-gentler-cloud/
- 12. ERP y CRMInfraestructura: Redes, Management y Seguridad Business Intelligence
- 13. Propuesta de Valor“S+S” y BPOS Centro de Datos Propio y Nubes Privadas Hosting de Servidores Nubes Públicas
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Notas del editor
- #2 02/08/10 17:24 © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Gracias Infogroup Vision de MS y estrategia de negocios para Empresas
- #3 Prioridades de MS: Innovacion: diferencial competitvo (ya sea dando respuesta a necesidades como generando necesidades nuevas - Ray Ozzie y Craig Mundie) y estar siempre en el liderazgo de IT Soluciones: satisfacer y exceder las necesidades de clientes junto a nuestros socios de negocios, el mayor activo que MS tiene (30 años de alianzas) Contribucion: MS como empresa global con presencia en mas de 150 paises, con empleados locales y contribuyendo al desarrollo economico y social en los paises que operamos. Ayudamos a que los mas necesitados tengan una opcion de acceso, para evitar la brecha digital
- #4 +30 años desarrollo SW, +10 propio Centro de Investigacion (6 centros WW) Investigacion propia y en colab prestigiosas Univ del mundo. Esa inov se traduce en Soluciones c/socios y la difusion a traves de MIC (ieEsapaña) Aun en la peor crisis WW MS redobla su apuesta Hace xx10años que MS tiene su grupo de MS Research, con xxxmiles de investigadores (antropologos y sociologos, ingenieros, matematicos y otros), distinguidos cientificos c/premios en Matematica - turing, fisica o quimica. xxPHDs. El modelo de trabajo se basa en xx4 centros (USA, India, China) en investigacion basica y colaboracion con Univ de todo el mundo (UC Chile, UBA Cs Exactas en Arg, ORT en Uruguay) y xxx en España. I+D. Desarrollo: MICs con soluciones: Manresa - Catalunya (Productiv), Baleares el 1er centro mundo (Turismo) Aun en epocas de crisis, MS aumenta su I+D y redobla su puesta x la innovacion, una inversion mayor q cualquier pais de Latam en una industria de TI es una industria de altisima competitividad, un diferencial de innovacion puede dar años de ventaja competitiva 02/08/10 17:24 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
- #5 Historia de MS PCs asi es como nacimos, logramos democratizar la tecnologia hace 25 años donde hoy Mil Millones de pesonas usan una PC c/Win cada dia Crecimos con herramientas de productividad y aplicaciones departamentales para llegar al Centro de Datos. Seguimos inviertiendo para mantener nuestro liderazgo en Redes, Mensajeria, Portales y Base de Datos… si Base de datos (55% de las Bases de Datos del mundo son SQL de MS) pero dado que somos entre 3 y 5 veces mas economicos, no somos el que mas facturamos. Estamos invirtiendo fuertemente en Comunicaciones Unificadas, Virtualizacion y management+seguridad Democratizamos la tecnologia para las PyMEs entregando herramientas de facil uso, admin y soporte p/los desarrolladores y prof de sistemas. En tecnologia para celulares fuimos pioneros creando una categoria “smartphone”, siendo lideres en soluciones Corporativas (mismo modelo de desarrollo PC-Celular-Web). Nuestro gran desafio es ser #1 en el segmento de consumidores En TV y entretenimiento desarrollamos nuevas tecnologias como “Natal” y en el negocio on-line, nos eligen +320M de usuarios de HM y 300M de Msgr. Nuestro meta es crecer con Bing en el negocio de Search
- #6 Vision del uso de tecnologia prox 10-15años Todas estas inversiones se traducen en una vision de tecnologia, imaginar como será el mundo en 10 años Tecnologias multiproceso donde las PCs seran mas potentes en procesamiento de info y de graficos que mejoren la experiencia del usuario, pantallas ubicuas donde una pared-pizarra o vitrina-escaparate podrá proyectar una imagen y nuestra interaccion con los dispositivos será gestual, oral y con nuevas formas q aun no imaginamos… habra una convergencia e integracion mayor del mundo fisico con el virtual. Ejemplos hoy: Silverlight, Natal, Surface, Speech Server, Photosynth y muchas otras tecnologias mas… Refran “1 imagen vale x q 1k palabras” VIDEO
- #7 Gracias a la inversion creciente en I+D, este año tenemos la mayor ola de innovacion de productos q pueden ver en pantalla
- #11 02/08/10 17:24 - Modelo de Amazon
- #12 02/08/10 17:24 - Modelo de Amazon
- #14 Slide objectives: Explain what the cloud is in relationship to on-premises servers and hosted severs. Speaking Points: To put the cloud in perspective, let’s first think about the available options for deploying and running your application today. Today, there are a few established approaches for deploying and running applications. Server On one side you have on-premises servers or a self-hosted model. With on-premises servers, you bring your own machines, connectivity, software, and in some cases software licenses. You have complete control of the environment, the software stack, the hardware, etc. However, you also have complete responsibility. Your organization must have the skills and expertise to operate and manage the environment and software. You must take on the responsibility of patching the environment, replacing hardware, etc. These days, very few people want to be in this business. However, on-premises servers are not going away anytime soon. In some cases organizations have to maintain solutions running in an on-premises environment due to regulatory, data, or privacy requirements. Hosted Servers An established alternative to the on-premises model is with a hosted environment. With hosted servers, you are effectively renting capacity – including machines, connectivity, and in some cases software. With this model, you have less control then when you’re managing your own servers. For instance, you can’t walk up to a machine, and plug in an external drive to load data. Or easily make hardware or software adjustments to optimize for performance. However, you also have fewer responsibilities when it comes to operating, updating, patching, and managing the environment. What is generally much more attractive about a hosted model is the cost model. The upfront capital costs can be much lower then building out your own infrastructure. However, one of the downsides is that you generally pay for the fixed capacity on a monthly basis – even if your application is idle. Cloud What we are starting to see in the industry is the emergency of the cloud as a platform for building and running applications. So what is the cloud and how does it relate to these established options for running your apps? A cloud platform is designed as a shared, multi-tenant infrastructure. Cloud platforms utilize virtualization to: share hardware resources, provide isolation of applications or tenants, and also to provide a more dynamic infrastructure. Ability to scale out your application over multiple server instances. Because it is a shared infrastructure, there is even less control compared to a hosted environment. As this is an emerging space, there is a wide range of different types of cloud solutions. Some of the solutions focus purely on providing virtualized infrastructure. Servers you can remote into. However, many cloud platforms are starting to focus on raising the level of abstraction – so you can focus on building and deploying applications rather than remoting into machines and maintaining or patching servers. Old: Level of abstraction varies greatly today with the solutions in the market Within the cloud, there are things that are delivered as an infrastructure Services – services provided by the infrastructure and services you would consume programmatically Finally, one of the primary reasons why organizations ranging from startups, independent software vendors, and large enterprises are starting to investigate the cloud is the pricing model. With a cloud platform, you can expect a pay as you go pricing model – where you pay for what you use. [build arrow] I believe it’s important to understand that the cloud is part of a continuum. It is one of potential approaches that you can begin to use to deploy and run your applications. However, it’s important to understand that the cloud is not the silver bullet. It is not the perfect solution for every application. Notes: We view cloud as scale out, automated service management, high availability and multi-tenant But cloud has other considerations: location, infrastructure, business model, ownership and management
- #15 Prioridades de MS: Innovacion: diferencial competitvo (ya sea dando respuesta a necesidades como generando necesidades nuevas - Ray Ozzie y Craig Mundie) y estar siempre en el liderazgo de IT Soluciones: satisfacer y exceder las necesidades de clientes junto a nuestros socios de negocios, el mayor activo que MS tiene (30 años de alianzas) Contribucion: MS como empresa global con presencia en mas de 150 paises, con empleados locales y contribuyendo al desarrollo economico y social en los paises que operamos. Ayudamos a que los mas necesitados tengan una opcion de acceso, para evitar la brecha digital
- #16 02/08/10 17:24 © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.