Lecture on #omnichannel strategies (Spanish) given on 20th jan 2015 by Hector Saracho (Genetsis). Organised by www.adigital.org. 8 points to reflect on how to plan for and execute a seamless approach to omnichannel marketing. https://www.adigital.org/eventos/aprendiendo-a-dar-valor-al-cliente-ominicanal/ http://prnoticias.com/marketing/20138036-ocho-puntos-para-reflexionar-sobre-la-omnicanalidad-expuestas-por-hector-saracho-genetsis