Seguramente has llegado con un cliente y no tiene un brief de lo que quiere lograr al contratar tus servicios. Con este formato puedes ayudarle a aterrizar sus objetivos, metas y necesidades. Descárgalo y úsalo ;)
A presentation given at the PR Consultants Group (PRCG) annual meeting. Include:
-Perspectives of the PR tech landscape
- Review: 5 all-in-one PR tools
-Briefly: other all-in-one PR software tools
-Innovations in PR tech to watch
This document summarizes a financial advisory platform called Finny that aims to help those without prior knowledge of finance. Approximately 16.7 million adults in the US were unbanked in 2013. Finny provides a one-stop platform to compare financial services and make recommendations tailored to each user's basic demographic information and needs. The target market includes the unbanked, underbanked, and those seeking to improve their financial health. The business model involves collecting commissions from financial institutions after expanding the customer base initially through promotional offers.
The document provides various statistics and information about Facebook ads. Some key points include:
- 94% of social media marketers use Facebook ads and 72% find Facebook to be their top social advertising channel.
- Videos perform very well on Facebook, with 500 million people watching daily and videos receiving 89.5 average shares.
- Facebook recommends starting with creating ads from your Page for more basic options or using Ads Manager for more advanced targeting, creative choices, and objectives.
- Targeting options include interests, demographics, connections to your page, and lookalike audiences of your best customers.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
This document outlines a digital marketing plan framework covering the key stages of Reach, Act, Convert, and Engage (RACE).
For each stage, it provides:
1. An overview and opportunity to define objectives
2. A recommended strategy to select optimal communications options
3. Suggested actions to optimize digital communications and implement the strategy
It recommends structuring digital plans using this RACE framework to clearly define opportunities, strategies, and actions at each customer lifecycle stage.
Y Combinator Startup Class #19 : How to talk to investors 2/2Fabien Grenet
Slide utilisé dans le cours n°18 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Dalton Caldwell, Michael Seibel et Qasar Younis
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-19-sales-and-marketing-how-to-talk-to-investors/
This document provides guidance on personal branding and building a personal brand. It discusses why personal branding is important for business owners and influencer marketing. It then covers crafting your brand story and target audience. The document outlines steps for content marketing, including knowing your audience, objectives, brand story, content roadmap, and measuring results. It also discusses using social media, monetizing your personal brand, and building a website.
A presentation given at the PR Consultants Group (PRCG) annual meeting. Include:
-Perspectives of the PR tech landscape
- Review: 5 all-in-one PR tools
-Briefly: other all-in-one PR software tools
-Innovations in PR tech to watch
This document summarizes a financial advisory platform called Finny that aims to help those without prior knowledge of finance. Approximately 16.7 million adults in the US were unbanked in 2013. Finny provides a one-stop platform to compare financial services and make recommendations tailored to each user's basic demographic information and needs. The target market includes the unbanked, underbanked, and those seeking to improve their financial health. The business model involves collecting commissions from financial institutions after expanding the customer base initially through promotional offers.
The document provides various statistics and information about Facebook ads. Some key points include:
- 94% of social media marketers use Facebook ads and 72% find Facebook to be their top social advertising channel.
- Videos perform very well on Facebook, with 500 million people watching daily and videos receiving 89.5 average shares.
- Facebook recommends starting with creating ads from your Page for more basic options or using Ads Manager for more advanced targeting, creative choices, and objectives.
- Targeting options include interests, demographics, connections to your page, and lookalike audiences of your best customers.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
This document outlines a digital marketing plan framework covering the key stages of Reach, Act, Convert, and Engage (RACE).
For each stage, it provides:
1. An overview and opportunity to define objectives
2. A recommended strategy to select optimal communications options
3. Suggested actions to optimize digital communications and implement the strategy
It recommends structuring digital plans using this RACE framework to clearly define opportunities, strategies, and actions at each customer lifecycle stage.
Y Combinator Startup Class #19 : How to talk to investors 2/2Fabien Grenet
Slide utilisé dans le cours n°18 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Dalton Caldwell, Michael Seibel et Qasar Younis
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-19-sales-and-marketing-how-to-talk-to-investors/
This document provides guidance on personal branding and building a personal brand. It discusses why personal branding is important for business owners and influencer marketing. It then covers crafting your brand story and target audience. The document outlines steps for content marketing, including knowing your audience, objectives, brand story, content roadmap, and measuring results. It also discusses using social media, monetizing your personal brand, and building a website.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
The document outlines the key steps and components for developing a public relations plan, including establishing goals and objectives, identifying target audiences, and determining strategies and tactics. It discusses setting objectives that are specific, measurable, and time-bound. Sample objectives provided aim to double attendance for a lecture series by a certain date. The document also emphasizes creating strategies tailored to specific audiences and tactics that are concrete actions to accomplish the strategies. Overall, the document provides guidance on developing a thorough PR plan by addressing background, situation analysis, goals, objectives, audiences, and tactics.
A good pitch should do more than just say stuff about your business. It should present the compelling points briefly and in an order that is logical and engaging.
Week 2 - Social Media Training PresentationJeanne Winfree
This document outlines best practices for using social media for business purposes. It discusses the differences between personal and business social media use, having clear goals and objectives for business accounts, and ways to stay engaged with customers through listening and responding. It provides guidance on creating professional posts, using hashtags appropriately, vetting content before sharing or retweeting, and managing risks. The presentation wraps up by having attendees download the company social media policy, use resources like an editorial calendar to create new content, and gives next steps for listening, commenting and engagement on social platforms.
Awesome Co. is building a solution for a $10 billion niche market that has been historically underserved. They have developed a product that dramatically improves a key pain point for over 1000 customers, with strong customer and revenue growth. They are raising a $10 million Series A to expand their product offerings, team, and marketing as they pursue the $10 billion immediate revenue opportunity in this space.
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...Aurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte and BCG Consultants and Entrepreneurs, after more than 2,000 hours of work. It is considered the world's best & most comprehensive Entrepreneurship Toolkit. It includes all the Frameworks, Tools & Templates required to build, run and scale your own Business and excel as an Entrepreneur. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
The document discusses the importance of personal branding. It defines personal branding as distinguishing yourself from others through words, ideas, images or values. It notes that personal branding can help you stand out, establish expertise, build connections and opportunities. The document provides golden rules for personal branding, such as having focus, being genuine, telling your story consistently and creating positive impact. It also gives tips for creating an effective personal brand, such as identifying your audience, becoming an expert, sharing expertise, developing a value proposition and using social media and networking.
Business Development Strategy For Any Organization PowerPoint Presentation Sl...SlideTeam
Business Development Strategy For Any Organization PowerPoint Presentation Slides is appropriate for entrepreneurs to showcase ways to expand business horizons. Our business strategy PPT theme helps you to outline marketing, customer, product, geographic, distribution, service, pricing, sales, and other strategies. Demonstrate the perfect growth strategy formula and its components by the means of this strategic business development plan PowerPoint template deck. Represent the product use cases, product dimensions that need improvement, and with the help of this business expansion PPT slideshow. The impactful data visualization tools of business growth plan PowerPoint theme help you to elucidate product, process, position, and paradigm innovation. The concise tabular format included in our corporate development plan PPT template assists you in analyzing your product against the competitors. Explain your target market and ways to strengthen the target market using the eye-catching graphical layouts of development planning PowerPoint presentation. So, download this company growth strategies PPT deck and create a captivating presentation within moments. https://bit.ly/37vZeVK
This document lists various niches that the author has worked with including Christian, comedy, credit repair, crypto, dance, dating, drums, fashion, finance/entrepreneurship, fitness, food, golf, gymnast, hair stylist, magician, makeup, model, motorcycle, music, music producer, OnlyFans, pet/animals, sports, rating strangers, and real estate. It emphasizes that Instagram Reels presents a major opportunity for individuals and businesses to expand their influence and increase sales, and advises the reader not to miss out on capitalizing on this opportunity.
The document outlines a social media strategy for an organization called PT RENTALINX MEDIA SINERGI. The strategy includes optimizing profiles, running ads, and being actively involved on various social media platforms like Facebook, Twitter, YouTube, and Instagram. It also discusses content creation and delivery, engagement tactics, conversion goals, and required tools and metrics for measuring the success of the strategy.
This document provides a marketing strategy for startups with zero budgets. It outlines pre-launch, launch, and post-launch marketing tactics. Pre-launch strategies include building online presences like websites and social media to define goals and attract followers. Launch strategies involve creating an event around the product announcement and using press releases and bloggers. Post-launch focuses on promotions, customer feedback, social media, interviews, and optimizing the website. The overall strategy advises startups to focus on people over products and build momentum after launching.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
The document provides a social media audit and strategy for Revolve Clothing for 2018. It analyzes Revolve's current social media presence, including follower counts, engagement rates, and traffic sources. The objectives are to increase Instagram followers by 20%, boost engagement on Twitter, and drive more traffic to the website. The strategy includes influencer partnerships, monthly themed events, and diversifying content. Key roles and a critical response plan are also outlined.
If you use social media to promote your business, you need a social media policy.
Check out Cendrine Marrouat's presentation to learn which elements must be included in your policy. Cendrine has also included great examples, resources, and tools to save you time.
This document provides guidance on how to structure an investor presentation, including key sections to cover and how to frame each section. The sections discussed are: setting the table, opportunity size, problem, solution, how it works, competition, unit economics, early traction, go-to-market strategy, milestones, financing needs, team, and appendix. For each section, the document recommends focusing on one key point to convey and considering what investors are thinking to ensure addressing their concerns. The overall goal is to tell a compelling story about the problem being solved and why the company is well-positioned for success.
Collega StefanPresentatie over de Digitale Customer Journey - toegepast op de plantensector.
Wijs werd uitgenodigd om te spreken op de eerste 'End of Season Drink' van Floréac, Moterra, Horticept en Coverde.
De plantensector - tuincentra in het bijzonder - staan aan de vooravond van een interessante inhaalbeweging in e-commerce.
Welke impact heeft het op het digitale beslissingsproces van hun klanten?
The document discusses trends in the US music streaming market and provides recommendations for consumer marketing. It notes that streaming grew 32% in 2013 to 118.1 billion streams. Most streaming occurs on mobile devices, with 96% of Pandora's 80 million users accessing it via mobile. It identifies four target listener groups and recommends focusing messaging on switching and new streaming users, simplifying the core messages. The document outlines a strategic direction, positioning and messaging framework, and discusses goals for a go-to-market approach and ongoing customer engagement model.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Este documento ofrece consejos sobre cómo definir la imagen de marca y conocer al público objetivo. Recomienda encontrar un estilo coherente para la marca y analizar al cliente para saber qué transmitir. Además, sugiere estudiar las características demográficas, gustos e intereses del público objetivo mediante empatía maps y análisis FODA para aprovechar las fortalezas competitivas y comunicarlas eficazmente.
Este documento presenta los conceptos clave para desarrollar un plan de redes sociales, incluyendo cómo definir objetivos, audiencia y buyer persona. Explica que los objetivos deben ser medibles, alcanzables y con plazos. Además, proporciona ejemplos de cómo crear objetivos SMART y define la audiencia objetivo considerando factores como edad, género y estilo de vida. Finalmente, ofrece una plantilla para crear un buyer persona ficticio que represente a los clientes ideales.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
The document outlines the key steps and components for developing a public relations plan, including establishing goals and objectives, identifying target audiences, and determining strategies and tactics. It discusses setting objectives that are specific, measurable, and time-bound. Sample objectives provided aim to double attendance for a lecture series by a certain date. The document also emphasizes creating strategies tailored to specific audiences and tactics that are concrete actions to accomplish the strategies. Overall, the document provides guidance on developing a thorough PR plan by addressing background, situation analysis, goals, objectives, audiences, and tactics.
A good pitch should do more than just say stuff about your business. It should present the compelling points briefly and in an order that is logical and engaging.
Week 2 - Social Media Training PresentationJeanne Winfree
This document outlines best practices for using social media for business purposes. It discusses the differences between personal and business social media use, having clear goals and objectives for business accounts, and ways to stay engaged with customers through listening and responding. It provides guidance on creating professional posts, using hashtags appropriately, vetting content before sharing or retweeting, and managing risks. The presentation wraps up by having attendees download the company social media policy, use resources like an editorial calendar to create new content, and gives next steps for listening, commenting and engagement on social platforms.
Awesome Co. is building a solution for a $10 billion niche market that has been historically underserved. They have developed a product that dramatically improves a key pain point for over 1000 customers, with strong customer and revenue growth. They are raising a $10 million Series A to expand their product offerings, team, and marketing as they pursue the $10 billion immediate revenue opportunity in this space.
Business Plan and Entrepreneurship Toolkit - Framework, Best Practices and Te...Aurelien Domont, MBA
This Toolkit was created by ex-McKinsey, Deloitte and BCG Consultants and Entrepreneurs, after more than 2,000 hours of work. It is considered the world's best & most comprehensive Entrepreneurship Toolkit. It includes all the Frameworks, Tools & Templates required to build, run and scale your own Business and excel as an Entrepreneur. This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
30 Tips To Build Your Personal Brand From 37 ExpertsReferralCandy
Having a strong personal brand is a tremendous asset to every entrepreneur. While brands and businesses might be built around ideas, like it or not, they’re still ultimately represented by people. Are you doing your brand justice?
To help you, here are 30 tips we’ve aggregated from a wonderful blogpost by Navid Moazzez, featuring 37 experts. We hope you find them useful!
The document discusses the importance of personal branding. It defines personal branding as distinguishing yourself from others through words, ideas, images or values. It notes that personal branding can help you stand out, establish expertise, build connections and opportunities. The document provides golden rules for personal branding, such as having focus, being genuine, telling your story consistently and creating positive impact. It also gives tips for creating an effective personal brand, such as identifying your audience, becoming an expert, sharing expertise, developing a value proposition and using social media and networking.
Business Development Strategy For Any Organization PowerPoint Presentation Sl...SlideTeam
Business Development Strategy For Any Organization PowerPoint Presentation Slides is appropriate for entrepreneurs to showcase ways to expand business horizons. Our business strategy PPT theme helps you to outline marketing, customer, product, geographic, distribution, service, pricing, sales, and other strategies. Demonstrate the perfect growth strategy formula and its components by the means of this strategic business development plan PowerPoint template deck. Represent the product use cases, product dimensions that need improvement, and with the help of this business expansion PPT slideshow. The impactful data visualization tools of business growth plan PowerPoint theme help you to elucidate product, process, position, and paradigm innovation. The concise tabular format included in our corporate development plan PPT template assists you in analyzing your product against the competitors. Explain your target market and ways to strengthen the target market using the eye-catching graphical layouts of development planning PowerPoint presentation. So, download this company growth strategies PPT deck and create a captivating presentation within moments. https://bit.ly/37vZeVK
This document lists various niches that the author has worked with including Christian, comedy, credit repair, crypto, dance, dating, drums, fashion, finance/entrepreneurship, fitness, food, golf, gymnast, hair stylist, magician, makeup, model, motorcycle, music, music producer, OnlyFans, pet/animals, sports, rating strangers, and real estate. It emphasizes that Instagram Reels presents a major opportunity for individuals and businesses to expand their influence and increase sales, and advises the reader not to miss out on capitalizing on this opportunity.
The document outlines a social media strategy for an organization called PT RENTALINX MEDIA SINERGI. The strategy includes optimizing profiles, running ads, and being actively involved on various social media platforms like Facebook, Twitter, YouTube, and Instagram. It also discusses content creation and delivery, engagement tactics, conversion goals, and required tools and metrics for measuring the success of the strategy.
This document provides a marketing strategy for startups with zero budgets. It outlines pre-launch, launch, and post-launch marketing tactics. Pre-launch strategies include building online presences like websites and social media to define goals and attract followers. Launch strategies involve creating an event around the product announcement and using press releases and bloggers. Post-launch focuses on promotions, customer feedback, social media, interviews, and optimizing the website. The overall strategy advises startups to focus on people over products and build momentum after launching.
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
The document provides a social media audit and strategy for Revolve Clothing for 2018. It analyzes Revolve's current social media presence, including follower counts, engagement rates, and traffic sources. The objectives are to increase Instagram followers by 20%, boost engagement on Twitter, and drive more traffic to the website. The strategy includes influencer partnerships, monthly themed events, and diversifying content. Key roles and a critical response plan are also outlined.
If you use social media to promote your business, you need a social media policy.
Check out Cendrine Marrouat's presentation to learn which elements must be included in your policy. Cendrine has also included great examples, resources, and tools to save you time.
This document provides guidance on how to structure an investor presentation, including key sections to cover and how to frame each section. The sections discussed are: setting the table, opportunity size, problem, solution, how it works, competition, unit economics, early traction, go-to-market strategy, milestones, financing needs, team, and appendix. For each section, the document recommends focusing on one key point to convey and considering what investors are thinking to ensure addressing their concerns. The overall goal is to tell a compelling story about the problem being solved and why the company is well-positioned for success.
Collega StefanPresentatie over de Digitale Customer Journey - toegepast op de plantensector.
Wijs werd uitgenodigd om te spreken op de eerste 'End of Season Drink' van Floréac, Moterra, Horticept en Coverde.
De plantensector - tuincentra in het bijzonder - staan aan de vooravond van een interessante inhaalbeweging in e-commerce.
Welke impact heeft het op het digitale beslissingsproces van hun klanten?
The document discusses trends in the US music streaming market and provides recommendations for consumer marketing. It notes that streaming grew 32% in 2013 to 118.1 billion streams. Most streaming occurs on mobile devices, with 96% of Pandora's 80 million users accessing it via mobile. It identifies four target listener groups and recommends focusing messaging on switching and new streaming users, simplifying the core messages. The document outlines a strategic direction, positioning and messaging framework, and discusses goals for a go-to-market approach and ongoing customer engagement model.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Este documento ofrece consejos sobre cómo definir la imagen de marca y conocer al público objetivo. Recomienda encontrar un estilo coherente para la marca y analizar al cliente para saber qué transmitir. Además, sugiere estudiar las características demográficas, gustos e intereses del público objetivo mediante empatía maps y análisis FODA para aprovechar las fortalezas competitivas y comunicarlas eficazmente.
Este documento presenta los conceptos clave para desarrollar un plan de redes sociales, incluyendo cómo definir objetivos, audiencia y buyer persona. Explica que los objetivos deben ser medibles, alcanzables y con plazos. Además, proporciona ejemplos de cómo crear objetivos SMART y define la audiencia objetivo considerando factores como edad, género y estilo de vida. Finalmente, ofrece una plantilla para crear un buyer persona ficticio que represente a los clientes ideales.
Este documento presenta información sobre el proceso de prototipado y prueba de modelos de negocio. Explica las diferentes etapas del prototipado como empatizar, definir, idear, prototipar y probar. También describe los diferentes tipos de prototipos como MVP y prototipos básicos. Finalmente, enfatiza la importancia del prototipado continuo y la medición de resultados para mejorar iterativamente la solución propuesta.
Este documento presenta un modelo de plan de empresa que incluye 8 secciones principales: 1) Idea de negocio, 2) Estudio de mercado, 3) Plan de marketing, 4) Plan de organización, 5) Plan económico y financiero, 6) Puesta en marcha, 7) Viabilidad y 8) Anexos. El modelo proporciona una guía para el desarrollo de un plan de empresa completo que analice la viabilidad de una idea de negocio y su puesta en marcha.
El documento presenta los componentes clave de un plan de negocios para una empresa de servicios financieros. Describe su estrategia de marketing en dos etapas, la primera enfocada en mejorar su imagen corporativa y la segunda en penetrar nuevos mercados mediante la segmentación, diferenciación de productos y campañas publicitarias. También incluye secciones sobre la estructura del curso de plan de negocios y conceptos generales.
Este documento presenta una guía para el desarrollo de estrategias de marketing digital centradas en el cliente. Explica cómo crear un mapa de empatía y un perfil de comprador para comprender mejor las necesidades y comportamientos del cliente objetivo. Luego, detalla cómo estimar el tamaño del mercado a través de redes sociales y establecer objetivos e implementar acciones en línea como contenido, publicidad y redes sociales para difundir la marca y generar ventas.
El documento presenta una introducción a la elaboración de un plan de negocios. Explica que un plan de negocios describe un proyecto o negocio y es necesario para obtener financiamiento o evaluar una oferta. Luego detalla algunos pasos clave como realizar una lluvia de ideas sobre el negocio, investigación de mercado, planeación estratégica considerando visión, misión y análisis FODA, y desarrollar secciones sobre marketing, organización, pronósticos y punto de equilibrio.
Este documento presenta los pasos clave para diseñar un plan de marketing en redes sociales para pymes. Primero, se debe realizar un análisis preliminar de la empresa, el producto, el cliente, y la competencia. Luego, el plan debe establecer objetivos, estrategias, acciones, canales sociales, y métricas. Finalmente, se debe asignar un presupuesto y personal para implementar y medir el plan.
El documento proporciona un formato de plan de negocios que incluye 11 secciones principales: 1) Resumen ejecutivo, 2) Análisis del sector y descripción del producto/servicio, 3) Investigación de mercado, 4) Plan de marketing, 5) Diseño y desarrollo del producto, 6) Plan de operaciones, 7) Organización general, 8) Cronograma, 9) Riesgos, 10) Plan financiero, 11) Propuesta de inversión. El formato guía al lector a través de cada sección clave requerida
El documento habla sobre la importancia de escribir un brief creativo para cualquier iniciativa creativa como campañas publicitarias o tarjetas de presentación. Explica que el brief debe definir objetivos, tiempos, parámetros y entregables para ayudar al equipo a alcanzar la meta de manera exitosa. También menciona que el brief debe ser breve y no un ensayo, y que siguiendo nueve pasos se puede escribir un buen brief creativo que guíe al equipo.
Sesión 3: Estrategias de marketing en redes socialesOmar Vite
LOGRO DEL CURSO
Al terminar el módulo, el participante tendrá todos los conocimientos necesarios para manejar las redes sociales de una marca o empresa de manera eficiente y utilizar los principales recursos para estar al tanto de su reputación online.
6 pasos y 9 tips para impulsar tu proyecto a través de una financiación colec...Xavier Santotomás Mena
Este documento proporciona una guía de 6 pasos y 9 consejos para impulsar un proyecto a través de financiación colectiva (crowdfunding) en la plataforma Goteo. Los 6 pasos incluyen definir una visión, crear un plan, desarrollar una propuesta, identificar a los inversores potenciales, calcular los costos y establecer una estrategia de promoción. El objetivo es conectar emocionalmente con la audiencia y ofrecer un valor claro a cambio de inversiones que apoyen el proyect
Este documento explica el mapa de empatía, una herramienta para entender mejor a los clientes. El mapa de empatía implica 5 pasos: 1) segmentar los posibles clientes, 2) seleccionar el cliente objetivo, 3) describir al cliente objetivo, 4) empatizar con el cliente respondiendo preguntas sobre su perspectiva, y 5) validar el perfil del cliente. El mapa de empatía ayuda a los emprendedores a comprender las necesidades y perspectiva del cliente para desarrollar un modelo de negocio exitoso.
Este documento proporciona consejos para abrir nuevos mercados. Incluye preguntas de autodiagnóstico sobre la planificación, recursos humanos, toma de decisiones, finanzas y capacidad de la empresa. También cubre temas como la identificación de necesidades de clientes, marketing, cooperación, uso de la tecnología y generación de valor para los clientes. El objetivo es ayudar a las empresas a evaluar su preparación para el crecimiento y la expansión a nuevos mercados.
El brief de agencia es un documento escrito que proporciona información sobre una campaña publicitaria. Debe ser breve, conciso y detallado. El brief describe la empresa, los productos o servicios, el mercado, la competencia, los objetivos de marketing y comunicación, el público objetivo, y limitaciones como presupuesto y plazo. El objetivo es dar a la agencia toda la información necesaria para desarrollar una estrategia de comunicación adecuada.
Este documento explica el método de Design Thinking y su enfoque en el cliente. El Design Thinking utiliza un Mapa de Empatía para entender las necesidades del cliente mediante la consideración de lo que ve, piensa, siente, dice y hace el cliente, así como los desafíos y fortalezas que enfrenta. Completar el Mapa de Empatía proporciona una sólida comprensión del cliente y sus expectativas, lo que permite a las organizaciones anticiparse a las necesidades de los clientes y desarrollar soluciones innovadoras.
Este documento explica el método de Design Thinking y su enfoque en el cliente. El Design Thinking utiliza un Mapa de Empatía para entender las necesidades del cliente mediante la consideración de lo que ve, piensa, siente, dice y hace el cliente, así como los desafíos y fortalezas que enfrenta. Completar el Mapa de Empatía proporciona una sólida comprensión del cliente y sus expectativas, lo que permite crear una propuesta de valor adecuada.
Este documento explica el método de Design Thinking y su enfoque en el cliente. El Design Thinking utiliza un Mapa de Empatía para entender las necesidades del cliente mediante la consideración de lo que ve, piensa, siente, dice y hace el cliente, así como los desafíos y fortalezas que enfrenta. Completar el Mapa de Empatía proporciona una sólida comprensión del cliente y sus expectativas, lo que permite a las organizaciones anticiparse a las necesidades de los clientes y desarrollar soluciones innovadoras.
Este documento explica el método de Design Thinking y su enfoque en el cliente. El Design Thinking utiliza un Mapa de Empatía para entender las necesidades del cliente mediante la consideración de lo que ve, piensa, siente, dice y hace el cliente, así como los desafíos y fortalezas que enfrenta. Completar el Mapa de Empatía proporciona una sólida comprensión del cliente y sus expectativas, lo que permite crear una propuesta de valor adecuada.
Este documento explica el método de Design Thinking y su enfoque en el cliente. El Design Thinking utiliza un Mapa de Empatía para entender las necesidades del cliente mediante la consideración de lo que ve, piensa, siente, dice y hace el cliente, así como los desafíos y fortalezas que enfrenta. Completar el Mapa de Empatía proporciona una sólida comprensión del cliente y sus expectativas, lo que permite a las organizaciones anticiparse a las necesidades de los clientes y ofrecer una propuesta de valor adecuada.
2. *proyecto
¿Cómo se llama?
Describe en menos de 50 palabras tu empresa/marca/proyecto
3. *target/mercado meta
¿A qué público está dirigida tu marca? (hombres y/o mujeres, nivel
socioeconómico, localización geográfica, hábitos sociales, gustos,
preferencias, etc.)
4. *objetivo de la campaña
¿Cuál es la razón de hacer una campaña para tu empresa? ¿Qué quieres
lograr?
Menciónanos tu objetivo principal, y si es necesario, tus objetivos
secundarios.
5. *objetivo de negocio
¿Qué quieres lograr para tu empresa? (vender, difundir, conseguir clientes,
etc.)
Menciónanos tu objetivo principal, y si es necesario, tus objetivos
secundarios.
6. *necesidades
Según tu plan de negocio/proyecto ¿Qué necesitas para lograr tus metas?
¿En qué podemos ayudarte?
7. *recursos
¿Con qué cuentas para realizar el proyecto? (Presupuesto, recursos
humanos, herramientas, etc.)
9. Creamos este whitepaper para que nuestros clientes nos ayuden a entender mejor sus proyectos,
marcas y empresas. Ya sean chicas o grandes, para nosotros es muy importante conocer su contexto,
identidad y necesidades.
Si eres freelance/agencia se libre de usar este whitepaper para cumplir este mismo objetivo con tus
clientes.
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