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WELCOME TO THE WEBINAR!
TECHNOLOGY
STRATEGY DESIGN
EMPLOYER BRANDING
We work with
leading brands
across the region
to strengthen their
employer brand
TECHNOLOGY
STRATEGY DESIGN
Mica Palattao
Talent & Organizational Capability Lead
TalentView
● Assessed more than 1,000 executives and team
leaders from the Philippines, Malaysia,
and Vietnam
● Built leadership pipelines for local and
multinational companies such as Schindler,
Sanofi, and HEINEKEN
● Certificated in Talent Management and a
registered psychometrician. Currently taking up
Master of Business Administration.
In today’s session, we will talk about:
❏ Graduate hires' preferences and priorities
❏ How to increase engagement with graduate talents
❏ How to innovate your program to attract and hire your target talent
TOPICS FOR TODAY
Share your thoughts or takeaways on social media:
Use #DigitalDemoDay or #TalentviewLearning before, during or
after the webinar.
The top work styles
& preferences of
Millennials
and Gen Zs
TalentView Digital Demo Day | Building Graduate Recruitment Programs That Deliver
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
WORKSTYLES & PREFERENCES
OF MILLENNIALS & GEN Zs
SOURCE: Modern Workforce Report 2022 NOTE: Statistics updated as of April 2022. See www.talentview.asia for more details
Younger,
less-tenured
talents are
more likely
to be flight risks
1 Regular talent
check-ins
increase
satisfaction
at work
6
2 Job seekers
favor an
accessible
and convenient
application
experience
Talents are
clear on what
they are looking
for in
an employer
3 Employee
wellness
should be a
top priority for
organizations
5
More talents
are returning
to office despite
their preferred
hybrid work
set up
4
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
TOP APPLICATION CHANNELS TOP SOCIAL MEDIA CHANNELS
SOURCE: The Modern Workforce: Graduate Talents Quick Report 2022
HR Email Facebook Youtube Instagram
Where do talents usually go online?
Where do talents prefer to submit their job
applications?
WORKSTYLES & PREFERENCES
OF MILLENNIALS & GEN Zs
Digital Transformation Is A “Must-Have”
Reaching out and engaging your Graduate talents means going the digital route
Company
Website
Job Boards Tiktok
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
What attributes do graduate hires value the
most when looking for a job?
TOP ATTRIBUTES FOR GRADUATE HIRES
“I would like to join a company that prioritizes
employee well-being, company and
leadership values aligned with my own, and a
high salary with various benefits.”
Fresh Graduate, currently in the IT industry
Employee Engagement,
Growth & Development
Leadership & Organizational
Competence
Compensation & Benefits
WORKSTYLES & PREFERENCES
OF MILLENNIALS & GEN Zs
Talents Know What They Are Looking For In An Employer
Graduate talents prefer companies with positive work culture, competent leaders, growth opportunities and
competitive remuneration
SOURCE: The Modern Workforce: Graduate Talents Quick Report 2022
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
Learning Agility Grit Cognitive
Complexity
Top Competencies Employers Look for in their Graduates Hires
WORKSTYLES & PREFERENCES
OF MILLENNIALS & GEN Zs
Hiring Graduate Talents
SOURCE: Top 11 Skills Employers Look for in Job Candidates by Indeed
Communication
Successfully interprets what
is being asked of them as
well as effectively
communicate with others.
Self-Management
Allows talents to manage
their time and be as
productive as possible
within the workplace
Learning & Adaptability
Enables talents to learn
new things and adapt to
new situations within the
workplace
TIP # 1
USE TECHNOLOGY FOR
CANDIDATE VISIBILITY
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
USE TECHNOLOGY FOR
CANDIDATE VISIBILITY
Company Pages Helps Promote Your Work Culture
Tell your story when it matters most
A strong employer brand helps you compete for
the talent you want
❏ Company branding (logo, banner)
❏ Company Snapshot
❏ Why work with us
❏ Values
❏ CSRs
❏ Employee ratings and reviews
❏ Assets like videos and testimonials
❏ Salaries and benefits
❏ Listed Jobs
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
Give your candidates the best
experience starting from your
talent attraction initiatives
Leverage on a virtual
and engaging platform
to accommodate
your candidates
USE TECHNOLOGY FOR
CANDIDATE VISIBILITY
INDUSTRY
Fast Moving Consumer Goods
ABOUT THE COMPANY
The Coca-Cola Bottling Investments Group (BIG) is TCCC’s global bottling arm whose operations are primarily
focused on markets in Asia and the Middle East, covering 13 countries with 45 plants and over 38,000 employees,
serving 1.8 billion consumers.
CHALLENGES
● Coke BIG needed to recruit high potential young talents can be groomed as future leaders of the company
● Coke BIG wanted to showcase their EVP to a global audience and help position Coca-Cola BIG as the
ultimate employer of choice, while investing in young talents
● Coke BIG desired to attract young talents who align with their global employee value propositions
SOLUTION
● Photography and Video Shoot for young talent models who represent Coke BIG’s target talent segments
● Creatives and Marketing Promotions for Coke on Campus 2022 that increased brand awareness
● Airmeet as the event platform to host Coke on Campus and project management for Coke BIG Teams
● Platform Branding, Design, and Layouts that align with Coke BIG’s Design Philosophy
11,430+
Event Registrations
4,988+
Live Attendees
20+
Participating Countries
COCA-COLA BOTTLING INVESTMENTS GROUP
4.6
CSAT Score
HR Coffee Session
Unlocking the Full Potential of Your Team: Best Practices in Talent Assessment and Measurement
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
TIP # 2
GAMIFY YOUR
CANDIDATE
EXPERIENCE
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
Job Offer, Preboarding & Onboarding
Assessment Center & Final Interview
Online Assessment & Video Interview
For Cognitive Ability & Graduate Competencies
Job Application
Paper Screening
Virtual Hiring Event
Local Campus Roadshow
6 WEEKS
1 DAY
5 WEEKS
8 WEEKS
1 WEEK
GAMIFY YOUR CANDIDATE
EXPERIENCE
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
FEATURES:
● Screen in highly predictive cognitive measures
● Engage candidates with a gamified experience
● Communicate brand value proposition throughout the experience
GAMIFY YOUR CANDIDATE
EXPERIENCE
Gamified Assessments
Take your candidate experience to the next level with game-based simulation assessments
to engage your graduate talents
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
GAMIFY YOUR CANDIDATE
EXPERIENCE
Candidate Feedback
Engagement
Candidates
who found the
experience fun
90%
Candidate Feedback
Usability
Candidates
who found the
assessment
easy to use
70%
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
GAMIFY YOUR CANDIDATE
EXPERIENCE
Video Interview
Upgrade from face-to-face interviews to ensure safety and business continuity of recruitment
FEATURES:
● Custom questionnaire to measure critical
competencies
● Improve quality of hires
○ Assures interviewing consistency
○ Measures multiple competencies
○ Increases candidate insight
● Communicate brand value proposition throughout the
experience
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
GAMIFY YOUR CANDIDATE
EXPERIENCE
Game-based Assessment & Case Studies
Undergo a series of challenges to fulfill challenges related to your organization
Elevator Pitch Live Leaderboard
Mission: Save R.I.S.E.
Let your talents play while you
assess and connect them to
the right role and
development goals
Take advantage of
gamification especially
for fresh graduate
talents (Gen Z’s)
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
GAMIFY YOUR CANDIDATE
EXPERIENCE
Make your open positions
on your website
employment
page easy to find
Create an application
process that's mobile-
friendly
Send automated emails
to the candidate to
confirm receipt of their
application
Give detailed
instructions on how to
complete the
application
Provide Clear Application Instructions
TIP # 3
RETHINK
EMPLOYEE
PROGRAMS
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
Are these programs available
in your current company?
Do these types of programs help
your overall well-being?
Prioritize Employee Wellness
SOURCE: Modern Workforce Report 2022 NOTE: Statistics updated as of April 2022. See www.talentview.asia for more details
Share your thoughts or
takeaways on social media:
Use #TalentViewLearning
before, during or after the webinar
RETHINK
EMPLOYEE PROGRAMS
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
Provide Benefits Beyond the Norm
What company perks are most important to talents?
SOURCE: Modern Workforce Report 2022 NOTE: Statistics updated as of April 2022. See www.talentview.asia for more details
Share your thoughts or
takeaways on social media:
Use #TalentViewLearning
before, during or after the webinar
RETHINK
EMPLOYEE PROGRAMS
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
Stay connected at work
Identifying proper communication channels that works for your organization is crucial
to boost collaboration and fast-track processes.
Instant, digital natives
Nearly 75% of respondents told
researchers that “Z-lennials” would
rather text than talk on the phone
Live out loud
They’re all about cultivation and
authenticity in communication
Meaningful interactions
They expect you to communicate in a
personal and relatable way that speaks
directly to them
RETHINK
EMPLOYEE PROGRAMS
Digital Demo Day:
Building a Graduate Recruitment Program That Delivers
KEY POINTS
Understand your graduate hires’ preference and priorities
Graduate hires prefer a healthy working environment and attributes that cultivate
guidance and growth while building on their skills
Make better and more informed hiring decisions with
competency-based assessments
Improve the quality of hires through digital transformation and assess employee strengths
and increase productivity and performance efficiency
Increase engagement with your graduate hires
Assess your current programs to make it applicable in our current set-up and enhance
them by making learning journeys interactive and self-driven
Share your thoughts or takeaways on social media:
Use #TalentviewLearning before, during or after the webinar
QUESTIONS?
Digital Demo Day | Building a Graduate Recruitment Program That Delivers
FINAL NOTES
Digital Demo Day | Building a Graduate Recruitment Program That Delivers
Digital Demo Day | Building a Graduate Recruitment Program That Delivers
Continue the Conversation
Check out other HR resources: www.talentview.com
Contact us: inquiry@talentview.com
Follow us on
Share your thoughts or takeaways:
Use #TalentViewLearning
Meet the Super Team!
Mica Palattao
Talent & Organizational Capability Lead, PH
Jason Gumaru
Business Development Consultant, PH
Thuy Nguyen
Country Head, VN
Daniel Rajasena
Business Development Consultant, MY
Digital Demo Day | Building a Graduate Recruitment Program That Delivers
Linh Nguyen
Business Development Consultant, VN
Dung Ngo
Account Manager, VN
Connect with us on LinkedIn
Danina Dy
Talent & Organizational Capability Associate,
TalentView
Digital Demo Day | Building a Graduate Recruitment Program That Delivers
THANK YOU FOR JOINING!

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TalentView Digital Demo Day: Building Graduate Recruitment Programs That Delivers

  • 1. WELCOME TO THE WEBINAR!
  • 3. We work with leading brands across the region to strengthen their employer brand TECHNOLOGY STRATEGY DESIGN
  • 4. Mica Palattao Talent & Organizational Capability Lead TalentView ● Assessed more than 1,000 executives and team leaders from the Philippines, Malaysia, and Vietnam ● Built leadership pipelines for local and multinational companies such as Schindler, Sanofi, and HEINEKEN ● Certificated in Talent Management and a registered psychometrician. Currently taking up Master of Business Administration.
  • 5. In today’s session, we will talk about: ❏ Graduate hires' preferences and priorities ❏ How to increase engagement with graduate talents ❏ How to innovate your program to attract and hire your target talent TOPICS FOR TODAY Share your thoughts or takeaways on social media: Use #DigitalDemoDay or #TalentviewLearning before, during or after the webinar.
  • 6. The top work styles & preferences of Millennials and Gen Zs TalentView Digital Demo Day | Building Graduate Recruitment Programs That Deliver
  • 7. Digital Demo Day: Building a Graduate Recruitment Program That Delivers WORKSTYLES & PREFERENCES OF MILLENNIALS & GEN Zs SOURCE: Modern Workforce Report 2022 NOTE: Statistics updated as of April 2022. See www.talentview.asia for more details Younger, less-tenured talents are more likely to be flight risks 1 Regular talent check-ins increase satisfaction at work 6 2 Job seekers favor an accessible and convenient application experience Talents are clear on what they are looking for in an employer 3 Employee wellness should be a top priority for organizations 5 More talents are returning to office despite their preferred hybrid work set up 4
  • 8. Digital Demo Day: Building a Graduate Recruitment Program That Delivers TOP APPLICATION CHANNELS TOP SOCIAL MEDIA CHANNELS SOURCE: The Modern Workforce: Graduate Talents Quick Report 2022 HR Email Facebook Youtube Instagram Where do talents usually go online? Where do talents prefer to submit their job applications? WORKSTYLES & PREFERENCES OF MILLENNIALS & GEN Zs Digital Transformation Is A “Must-Have” Reaching out and engaging your Graduate talents means going the digital route Company Website Job Boards Tiktok
  • 9. Digital Demo Day: Building a Graduate Recruitment Program That Delivers What attributes do graduate hires value the most when looking for a job? TOP ATTRIBUTES FOR GRADUATE HIRES “I would like to join a company that prioritizes employee well-being, company and leadership values aligned with my own, and a high salary with various benefits.” Fresh Graduate, currently in the IT industry Employee Engagement, Growth & Development Leadership & Organizational Competence Compensation & Benefits WORKSTYLES & PREFERENCES OF MILLENNIALS & GEN Zs Talents Know What They Are Looking For In An Employer Graduate talents prefer companies with positive work culture, competent leaders, growth opportunities and competitive remuneration SOURCE: The Modern Workforce: Graduate Talents Quick Report 2022
  • 10. Digital Demo Day: Building a Graduate Recruitment Program That Delivers Learning Agility Grit Cognitive Complexity Top Competencies Employers Look for in their Graduates Hires WORKSTYLES & PREFERENCES OF MILLENNIALS & GEN Zs Hiring Graduate Talents SOURCE: Top 11 Skills Employers Look for in Job Candidates by Indeed Communication Successfully interprets what is being asked of them as well as effectively communicate with others. Self-Management Allows talents to manage their time and be as productive as possible within the workplace Learning & Adaptability Enables talents to learn new things and adapt to new situations within the workplace
  • 11. TIP # 1 USE TECHNOLOGY FOR CANDIDATE VISIBILITY Digital Demo Day: Building a Graduate Recruitment Program That Delivers
  • 12. Digital Demo Day: Building a Graduate Recruitment Program That Delivers USE TECHNOLOGY FOR CANDIDATE VISIBILITY Company Pages Helps Promote Your Work Culture Tell your story when it matters most A strong employer brand helps you compete for the talent you want ❏ Company branding (logo, banner) ❏ Company Snapshot ❏ Why work with us ❏ Values ❏ CSRs ❏ Employee ratings and reviews ❏ Assets like videos and testimonials ❏ Salaries and benefits ❏ Listed Jobs
  • 13. Digital Demo Day: Building a Graduate Recruitment Program That Delivers Give your candidates the best experience starting from your talent attraction initiatives Leverage on a virtual and engaging platform to accommodate your candidates USE TECHNOLOGY FOR CANDIDATE VISIBILITY
  • 14. INDUSTRY Fast Moving Consumer Goods ABOUT THE COMPANY The Coca-Cola Bottling Investments Group (BIG) is TCCC’s global bottling arm whose operations are primarily focused on markets in Asia and the Middle East, covering 13 countries with 45 plants and over 38,000 employees, serving 1.8 billion consumers. CHALLENGES ● Coke BIG needed to recruit high potential young talents can be groomed as future leaders of the company ● Coke BIG wanted to showcase their EVP to a global audience and help position Coca-Cola BIG as the ultimate employer of choice, while investing in young talents ● Coke BIG desired to attract young talents who align with their global employee value propositions SOLUTION ● Photography and Video Shoot for young talent models who represent Coke BIG’s target talent segments ● Creatives and Marketing Promotions for Coke on Campus 2022 that increased brand awareness ● Airmeet as the event platform to host Coke on Campus and project management for Coke BIG Teams ● Platform Branding, Design, and Layouts that align with Coke BIG’s Design Philosophy 11,430+ Event Registrations 4,988+ Live Attendees 20+ Participating Countries COCA-COLA BOTTLING INVESTMENTS GROUP 4.6 CSAT Score
  • 15. HR Coffee Session Unlocking the Full Potential of Your Team: Best Practices in Talent Assessment and Measurement
  • 16. Digital Demo Day: Building a Graduate Recruitment Program That Delivers TIP # 2 GAMIFY YOUR CANDIDATE EXPERIENCE
  • 17. Digital Demo Day: Building a Graduate Recruitment Program That Delivers Job Offer, Preboarding & Onboarding Assessment Center & Final Interview Online Assessment & Video Interview For Cognitive Ability & Graduate Competencies Job Application Paper Screening Virtual Hiring Event Local Campus Roadshow 6 WEEKS 1 DAY 5 WEEKS 8 WEEKS 1 WEEK GAMIFY YOUR CANDIDATE EXPERIENCE
  • 18. Digital Demo Day: Building a Graduate Recruitment Program That Delivers FEATURES: ● Screen in highly predictive cognitive measures ● Engage candidates with a gamified experience ● Communicate brand value proposition throughout the experience GAMIFY YOUR CANDIDATE EXPERIENCE Gamified Assessments Take your candidate experience to the next level with game-based simulation assessments to engage your graduate talents
  • 19. Digital Demo Day: Building a Graduate Recruitment Program That Delivers GAMIFY YOUR CANDIDATE EXPERIENCE Candidate Feedback Engagement Candidates who found the experience fun 90% Candidate Feedback Usability Candidates who found the assessment easy to use 70%
  • 20. Digital Demo Day: Building a Graduate Recruitment Program That Delivers GAMIFY YOUR CANDIDATE EXPERIENCE Video Interview Upgrade from face-to-face interviews to ensure safety and business continuity of recruitment FEATURES: ● Custom questionnaire to measure critical competencies ● Improve quality of hires ○ Assures interviewing consistency ○ Measures multiple competencies ○ Increases candidate insight ● Communicate brand value proposition throughout the experience
  • 21. Digital Demo Day: Building a Graduate Recruitment Program That Delivers GAMIFY YOUR CANDIDATE EXPERIENCE Game-based Assessment & Case Studies Undergo a series of challenges to fulfill challenges related to your organization Elevator Pitch Live Leaderboard Mission: Save R.I.S.E. Let your talents play while you assess and connect them to the right role and development goals Take advantage of gamification especially for fresh graduate talents (Gen Z’s)
  • 22. Digital Demo Day: Building a Graduate Recruitment Program That Delivers GAMIFY YOUR CANDIDATE EXPERIENCE Make your open positions on your website employment page easy to find Create an application process that's mobile- friendly Send automated emails to the candidate to confirm receipt of their application Give detailed instructions on how to complete the application Provide Clear Application Instructions
  • 23. TIP # 3 RETHINK EMPLOYEE PROGRAMS Digital Demo Day: Building a Graduate Recruitment Program That Delivers
  • 24. Digital Demo Day: Building a Graduate Recruitment Program That Delivers Are these programs available in your current company? Do these types of programs help your overall well-being? Prioritize Employee Wellness SOURCE: Modern Workforce Report 2022 NOTE: Statistics updated as of April 2022. See www.talentview.asia for more details Share your thoughts or takeaways on social media: Use #TalentViewLearning before, during or after the webinar RETHINK EMPLOYEE PROGRAMS
  • 25. Digital Demo Day: Building a Graduate Recruitment Program That Delivers Provide Benefits Beyond the Norm What company perks are most important to talents? SOURCE: Modern Workforce Report 2022 NOTE: Statistics updated as of April 2022. See www.talentview.asia for more details Share your thoughts or takeaways on social media: Use #TalentViewLearning before, during or after the webinar RETHINK EMPLOYEE PROGRAMS
  • 26. Digital Demo Day: Building a Graduate Recruitment Program That Delivers Stay connected at work Identifying proper communication channels that works for your organization is crucial to boost collaboration and fast-track processes. Instant, digital natives Nearly 75% of respondents told researchers that “Z-lennials” would rather text than talk on the phone Live out loud They’re all about cultivation and authenticity in communication Meaningful interactions They expect you to communicate in a personal and relatable way that speaks directly to them RETHINK EMPLOYEE PROGRAMS
  • 27. Digital Demo Day: Building a Graduate Recruitment Program That Delivers KEY POINTS Understand your graduate hires’ preference and priorities Graduate hires prefer a healthy working environment and attributes that cultivate guidance and growth while building on their skills Make better and more informed hiring decisions with competency-based assessments Improve the quality of hires through digital transformation and assess employee strengths and increase productivity and performance efficiency Increase engagement with your graduate hires Assess your current programs to make it applicable in our current set-up and enhance them by making learning journeys interactive and self-driven
  • 28. Share your thoughts or takeaways on social media: Use #TalentviewLearning before, during or after the webinar QUESTIONS? Digital Demo Day | Building a Graduate Recruitment Program That Delivers
  • 29. FINAL NOTES Digital Demo Day | Building a Graduate Recruitment Program That Delivers
  • 30. Digital Demo Day | Building a Graduate Recruitment Program That Delivers Continue the Conversation Check out other HR resources: www.talentview.com Contact us: inquiry@talentview.com Follow us on Share your thoughts or takeaways: Use #TalentViewLearning
  • 31. Meet the Super Team! Mica Palattao Talent & Organizational Capability Lead, PH Jason Gumaru Business Development Consultant, PH Thuy Nguyen Country Head, VN Daniel Rajasena Business Development Consultant, MY Digital Demo Day | Building a Graduate Recruitment Program That Delivers Linh Nguyen Business Development Consultant, VN Dung Ngo Account Manager, VN
  • 32. Connect with us on LinkedIn Danina Dy Talent & Organizational Capability Associate, TalentView Digital Demo Day | Building a Graduate Recruitment Program That Delivers
  • 33. THANK YOU FOR JOINING!