Cómo diseñar hoteles rentables: una introducción al diseño hotelero para arquitectos. Presentación realizada el 19/04/2016 por Francisco J. Gutiérrez en UBA (Universidad de Buenos Aires), en la cátedra Scagliotti de la Facultad de Arquitectura, Diseño y Urbanismo (FADU).

1. How to design
profitable Hotels?
© THE INNOVA ROOM, 2016

2. AMERICA | Buenos Aires office
+54 911 4526 4883
Francisco J. Gutiérrez de Arrechea
Co-Founder & Partner
room.francisco@theinnovaroom.com
EUROPE | Madrid office
+34 617 321967
Mónica Muñoz García
Co-Founder & Partner
room.monica@theinnovaroom.com
At The Innova Room® we help your company to innovate in
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In this document you will find some of our ideas regarding
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3. OutsideOutsideInside

4. Outside

5. Connectivity

6. Macro

7. Exchange ratePeople

8. My clients

11. Leisure

12. Networking

15. Hotel?

16. Breakthrough

17. @

18. Black Swan

20. Recap?

21. Outside
(Double check) Connectivity
Macro(economy)
People (to count on)
Who are (my clients?)
(And which is their) Motivation
Competition (around?)
Opportunities (see them coming?)
(Support) Breakthroughs
(Be exposed to) Black swan
Opportunistic Approach

22. Opportunistic

23. Inside

27. Business

28. Location

29. Fit

30. Fine tune!

31. Different

32. Fine tune!!

33. Exclusive

34. Fine tune!!!

36. RevPar

37. RevPar
Sleep with strangers
Share bathroom
Only one piece of furniture
If you are (not) lucky, you can sit beside the window
In some routes 200% of occupancy rate
ADR always above US$ 2500
…

38. Recap?

39. Inside
Listen | Understand | Act (hopefully)
Business (sense)
Location (Location, Location)
(Slim) Fit
Fine tune (daily)
(Be) Different
(Be) Exclusive
(Everything under an accurate) Contract
(Focus on) REVPAR
Strategic Approach

41. Inside
Outside

42. Project

52. Rooms

53. Meetings &
Events

54. FF&BB

55. Wellness

58. Atribute(s)

60. Functional

61. Structural

65. 2030?

66. Case Study

74. Muchas gracias

75. Like it? Find more at:
AMERICA | Buenos Aires office
+54 911 4526 4883
Francisco J. Gutiérrez de Arrechea
Co-Founder & Partner
room.francisco@theinnovaroom.com
EUROPE | Madrid office
+34 617 321967
Mónica Muñoz García
Co-Founder & Partner
room.monica@theinnovaroom.com
www.theinnovaroom.com
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