Entre las 10 tendencias para 2017 en mercadotecnia están: Hallazgos derivados del cómputo cognitivo La consolidación de las apps por funcionalidades Pasar de estrategias móviles a omni-canal MarTech + AdTech Convertirnos en Marketing Technologists

1. www.ibmmarketingcloud.com/es
Las Tendencia s del
Marketing Digital para
2017
Gabriel Jiménez
@gabojimenez_
IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain1

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20 tácticas para construir base de datos
Las Mejores Practicas del Marketing Digital
Tips para usar e-mail + Redes Sociales en su
programa de marketing

4. IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain4
Tendencia #1
Los Hallazgos
Cognitivos
revolucionan la
manera en que los
profesionales de
marketing
profundizan en las
relaciones con sus
clientes

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6. Photo by PeterThoeny - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/98786299@N00 Created with Haiku Deck

7. IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain7
Tendencia #2
Pasar de una
”Estrategia Móvil” a
la creación de una
estrategia que
genere interés en
dispositivos
móviles

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10. IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain10
Tendencia #3
El marketing de
influenciadores
se vuelve más
sofisticado y
clave para la
estrategia social
de las marcas

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13. IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain13
Tendencia #4
Marketing y
Advertising
Technology se
acercan para
impulsar eficiencia
y proporcionar una
mejor experiencia
del cliente

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16. IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain16
Tendencia #5
El éxito del cliente
y estrategias de
retención son la
vanguardia del
marketing

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19. IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain19
Tendencia #6
El centro del cerebro
en marketing,
combina la
creatividad y la
tecnología para tener
éxito en el futuro
dirigido por el
aprendizaje
automático

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22. IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain22
Tendencia #7
El correo
electrónico
interactivo
cambia el
paradigma de
este canal y
potencia nuevas
oportunidades en
el comercio

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25. IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain25
Tendencia #8
Entender la
evolución de Big
Data a 'data
dinámica' se
convierte en un
imperativo para
lograr el éxito

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28. IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain28
Tendencia #9
Las aplicaciones
continúan
huyendo de los
"íconos" y están
cambiando las
interraciones
móviles

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31. IBM Cognitive Engagement: Watson Marketing | Watson Commerce | Watson Supply Chain31
Tendencia #10
Los líderes del
marketing buscan
una visión holística
dela Jornada del
Cliente que
cambiará
radicalmente la
experiencia para
los clientes

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34. Photo by Per Olof Forsberg - Creative Commons Attribution License https://www.flickr.com/photos/55907694@N04 Created with Haiku Deck
Tendencia #11
Los asistentes de
voz estará cada vez
más presentes en
nuestras actividades
y transformarán la
forma en que
interactuamos con
las computadoras y
las marcas

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38. Photo by DocChewbacca - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49462908@N00 Created with Haiku Deck
20 tácticas para construir base de datos
Las Mejores Practicas del Marketing Digital
Tips para usar e-mail + Redes Sociales en su
programa de marketing

39. Gabriel Jiménez
@gabojimenez_
www.ibmmarketingcloud.com/es
4/4/201739
Gracias!