Diapositivas presentadas por Jorge Quiroga, CEO BlackSip, en el evento eRetail Day México 2017 el 16 de Mayo de 2017.

1. TÍTULO DE LA PRESENTACIÓN
EN UNA O VARIAS LÍNEAS
DIGITAL BUSINESS PARTNERS

2. CONTEXT

3. P&G is leading e-commerce efforts in several markets (US & China documented)
In China e-commerce has grown to
18% of sales in P&G categories, the
company's e-commerce market share
is about half its offline market share --
so e-commerce there needs to be a
major focus, along with shifting the
product mix to higher-end products
appealing to the middle class.

4. P&G is leading e-commerce efforts in several markets (US & China documented)

5. Mondelez has made eCommerce an Strategic Growth Thrust
“We estimate that e-commerce could become
one of the fastest-growing platforms within
our company, increasing from less than $100m
in revenue today to as much as $1bn by 2020,”
said Mark Clouse, chief growth officer of
Mondelez, at a Barclays investor conference.
The company which makes Oreo cookies said
that it wants to work with its retailers in
ecommerce to take advantage of the increasing
amount of time people are spending online for
work, entertainment and shopping.
”
”

6. Ecommerce currently accounts for 5% of
sales in the UK but just 2% globally.
Increasing that share is a “key pillar” for
the company.
He said: “Globally speaking, ecommerce
today is our fastest growing channel. It’s
still small – it currently represents 2%
of our business, but the last time I
checked it was growing at 20%.”

8. B2C Y B2B

9. Parceiro Ambev
está enfocado en e-
commerce B2B
enfocado en
propietarios de bares y
restaurantes en todo
Brasil
CPG eCommerce no es sólo B2C, hay una oportunidad gigante en el B2B

10. Parceiro Ambev
está enfocado en e-
commerce B2B
enfocado en
propietarios de bares y
restaurantes en todo
Brasil
CPG eCommerce no es sólo B2C, hay una oportunidad gigante en el B2B

11. TACTICS

12. PERSONALIZACIÓN Y CREACIÓN DE PRODUCTOS EXCLUSIVOS ONLINE

15. BRAND ENGAGEMENT + RETAIL BUYING

16. BRAND ENGAGEMENT + RETAIL BUYING

18. BRAND ENGAGEMENT + RETAIL BUYING

19. CONTENT + ECOMMERCE Barman es la apuesta de contenido y
eCommerce de Pernod Ricard, sin
embargo los resultados de tráfico y
posicionamiento dejan mucho espacio
para tomar en las diferentes categorías

20. SEARCH

21. SEARCH

22. PERO DEBEMOS EJECUTAR POR FASES LA MADURACIÓN DEL MARKETING DIGITAL + ECOMMERCE
Establish
Fundamentals
Goal Planning
eCommerce
Platform live
w/ full catalog
Define Vision &
Plan
Online Media
Investment
Product
Customization
Subscriptions
COD
Multichannel
Call Center
Store Pickup Stores
distribution
Partnerships
Value
Proposition
Building
P&L & Budget
Planning
Adaptive
Design (100%
Mobile
Experience)
Team &
Process
Planning
B2B2C
Marketplace
Social
Commerce
Product
Videos
Content
Marketing &
Automation
Community
Growth
Customer
Service Lvl 2
Build for Growth Next Gen.
Platforms
Email Mkt
Strategy
In-store
Digital
Experience
Chatbot
Advice
In-store
Totems /
iPads
Unified
Commerce
Data
Buyer
Persona
Definition
Execution
Plan
Channel
Integration
Tech Data
enabling
impulse
shopping
SEO & SEM
Basic Content
Generation
Define Online
UX/UI
Competitive
Space &
Benchmarks
Online
Exclusives
Responsive
Design

23. CONCLUSIONE
S

24. CONCLUSIONES
1. FIX THE BASICS
2. PARTNERSHIPS & JOINT BUSINESS PLANS (CATEGORY CAPTAINCY)
3. B2B ALSO!
4. SEARCH - RESPOND AS A BRAND
5. FOCUS MEDIA ON RESULTS
6. CRM & EMM WITH RETAILERS
7. DIRECT MEDIA ON RETAILERS
8. DIRECT TO CONSUMER COMMERCE

25. QUIENES
SÓMOS Y
LIBRO

26. CON CERTIFICACIONES ÚNICAS Y LOS MEJORES PARTNERS
ALGUNOS
RECONOCIMIENTOS
Y CERTIFICACIONES
4 AÑOS CONSECUTIVOS LÍDERES EN LATAM
Mejor empresa Servicios de eCommerce & Marketing Digital
(Instituto Latinoamericano de Comercio Electrónico)
De Tecnología, Marketing Digital y Analytics en la región

27. UX/UI Diagnostics & Design
Digital Ops. Excellence Consulting
CRM & Email Marketing
DIGITAL BUSINESS
OmniChannel Commerce B2C
OmniChannel Commerce B2B
Administración de Commerce
Digital Media Planning & Optimization
Digital Marketing Strategy
In-store Digital Experience
OmniChannel Commerce Strategy
Content Marketing & SEO
Co-op Marketing
Web App Development
Inbound Marketing
Digital Journey DesignDigital Transformation Strategy
Digital Marketing
Digital Products &
Experiences
eCommerce &
Omnichannel Commerce
Strategy & Digital
Transformation
Quiero atraer Nuevos Clientes,
Retener y Crecer a los que tengo por
medio de canales digitales
Quiero crear increíbles Productos
Digitales o Journeys Digitales para
mis clientes
Quiero Aumentar mis Ventas en
canales digitales y unificar la
experiencia de compra entre mis
diferentes canales
Quiero aprovechar Digital de forma
estratégica para mi empresa y
planear el camino de ejecución para
mi equipo
OFERTA DE SOLUCIONES DE
DIGITAL BUSINESS
Mobile App Development
CPG Commerce

28. http://bit.ly/2rc1jBq
Estrategias de eCommerce
para Consumo Masivo (CPG)
(PDF de 38 páginas)
Este e-book explica a líderes comerciales y de
mercadeo en empresas de consumo masivo cómo
vender más online de forma eficiente.

29. GRACIAS