Conceptos basicos
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El documento contiene definiciones y ejemplos de varias métricas clave para medir el rendimiento de productos y marcas en una tienda, incluyendo semanas de inventario, zona dorada, participación en exhibición, participación de mercado y mapeo minorista. Además, define el producto más vendido o "best seller" de una tienda.
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This ppt gives about the Definition of Channel Member and Middlemen from the American Marketing Association. Each one Agent's Functions and Their important role in the Distribution Process in Marketing.
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Success of wal mart
Walmart is no stranger to innovation.
However, when defining the secret to the company’s success, Walmart’s chief executive Doug McMillon said he doesn't have to look far. He just has to look within the company’s proverbial four walls.
A blog on Walmart’s website shared highlights of the retail giant’s Walmart’s 47th Annual Shareholders’ Meeting, held Friday, June 2. During the event, McMillon said Walmart has “started to invent the future of shopping again.”
How so? It is not secret that the company is leveraging technology to empower associates and improve the customer experience. These efforts will help “build a new Walmart,” according to McMillon, who addressed more than 14,000 associates worldwide from the Bud Walton Arena at the University of Arkansas, in Fayetteville, Arkansas.
Project on scm at walmart
Wal-Mart has highly efficient supply chain management processes that have contributed to its success. It procures goods directly from manufacturers, uses its own large fleet of trucks to distribute goods quickly from warehouses to stores, and closely monitors inventory levels using advanced technology like RFID. Wal-Mart was also an early adopter of RFID technology, requiring major suppliers to implement it to provide real-time tracking of products throughout the supply chain. This allows Wal-Mart to keep costs low and ensure stocked shelves.
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Walmart is no stranger to innovation.
However, when defining the secret to the company’s success, Walmart’s chief executive Doug McMillon said he doesn't have to look far. He just has to look within the company’s proverbial four walls.
A blog on Walmart’s website shared highlights of the retail giant’s Walmart’s 47th Annual Shareholders’ Meeting, held Friday, June 2. During the event, McMillon said Walmart has “started to invent the future of shopping again.”
How so? It is not secret that the company is leveraging technology to empower associates and improve the customer experience. These efforts will help “build a new Walmart,” according to McMillon, who addressed more than 14,000 associates worldwide from the Bud Walton Arena at the University of Arkansas, in Fayetteville, Arkansas.
Project on scm at walmart
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This Slide also describes about the Warehouse Management System and its benefits.
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Presentation highlighting Supply Chain Practices at Walmart.
(Submitted in Supply Chain Management Course, MDI Gurgaon)
P.S - Feel free to like, share and comment your views.
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Lo invitamos a ver nuestro próximo webcast para mostrarle acerca de:
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• ¿Cómo integrar con éxito este concepto de Rolling Forecast como instrumento de gestión en la corporación?
• ¿Con que frecuencia se deben de realizar los el proceso de planificación en las empresas?
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Detalles de las soluciones: informacion@nexolution.com
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Category management is a process retailers use to offer the right products, in the right quantities, at the right locations and times to meet consumer demand while achieving the retailer's financial goals. It involves analyzing factors like consumer demand, past sales history, and forecasts to determine what products to carry. The major stakeholders in category management are retailers, manufacturers, and consumers. The process includes strategic planning, business processes, performance measurement, organizational capabilities, and using information technology to manage merchandise categories effectively.
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For companies experiencing growth, a warehouse management system is imperative. A warehouse management system (WMS) will be of great value to growing businesses with on-hand inventory. By monitoring work processes at multiple levels, boosting productivity, and maximizing asset utilization, the WMS can enhance operational efficiency for both labor and physical space. Automating WMSs improves accuracy, throughput, and speed when it comes to inventory control. In addition to the obvious benefits of warehouse management systems, we have highlighted some of the secondary benefits below.
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Retail management involves overseeing the business activities involved in selling goods and services to consumers. Key issues retailers must address include serving customers profitably while standing out competitively. Retailers act as an intermediary between manufacturers, wholesalers, and consumers by sorting products and facilitating transactions. Developing a retail strategy that focuses on customers, coordinates efforts, is value-driven and goal-oriented is important for success. Retail institutions can be classified as either store-based using a mix of strategies or nonstore-based using nontraditional approaches like direct marketing.
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Logistics management aims to coordinate activities from procurement to delivery to satisfy customers at lowest cost. It links suppliers, production, distribution and customers through materials and information flows. The ultimate goal is customer satisfaction by establishing organizational linkages to the marketplace. Effective logistics can provide competitive advantage through cost leadership or value differentiation and enhanced customer service.
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This document outlines the key responsibilities and functions of a retail store manager. It discusses managing merchandise procurement and store personnel, maintaining retail operations and good customer service, minimizing costs and developing the store's image. Key functions include understanding customers, making them feel special, delivering more than promised, ensuring proper visual merchandising and store layout, timely inventory ordering, hiring and training staff, and utilizing retail software and technology. The overall goal is to run the retail store effectively and efficiently through a real-time approach that focuses on customer interaction, visual merchandising, wide product assortment and technology usage.
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Supply chain management involves the management of the flow of goods and services. It includes all activities related to sourcing, procurement, conversion, and logistics management. Effective supply chain management can help reduce costs, improve responsiveness to market changes, and enhance quality.
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This Presentation Explains about the Various Segments of the Retail Giant Walmart's Supply Chain. The CRM, SCM, SRM sections are discussed. We have also done a bit of additional research on the meat Supply at Walmart.
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The document provides an overview of supply chain management and its importance for e-commerce businesses. It discusses key concepts like the evolution of supply chain management and the need for electronic supply chain management. Specific examples like Flipkart and Amazon's supply chain models are examined. The document also explores supply chain challenges in India, career opportunities in supply chain management, and Edureka's supply chain management certification course.
E-retail Management PowerPoint Presentation Slides
Slide team presents you E Retail Management PowerPoint Presentation Slides. This exclusive business to consumer PowerPoint complete deck contains content ready slides such as types of retail formats, key drivers of retail growth, retail global trends, role of information technology in retail, types of retail applications, understanding retail customers, future trends in multi-channel retailing, retail management and competition, classification target audience, retail sales by product category, pricing strategies, global market segmentation strategy, retail location analysis, human resource management, retail store organizational structure, information system and supply change management, promotion and marketing communication, retail sales promotional mix elements, sales promotion in retail, customer loyalty programme options, merchandise management, merchandise buying decision process, ways to manage retail pricing, retail pricing strategy, inventory management control, retail management challenges, inventory management framework, inventory control sheet, retail management challenges, retail KPI metrics, etc. Download merchandise management PPT visuals to showcase ways to manage a retail business.
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The customer order cycle includes all the time from when a customer places an order until the products are received in their inventory. It typically takes 5-21 days and most orders are completed within 13 days. The customer order cycle has six main components: order preparation and transmittal, order receipt and entry, order processing, warehouse picking and packing, transportation, and customer delivery and unloading. Reducing order cycle time through improved processes, communication, and inventory management can help provide better customer service.
MANAGEMENT INVENTORY FLOWS IN THE SUPPLY CHAIN
This chapter discusses the importance of managing inventory flows throughout the supply chain. It covers the reasons companies hold inventory, including batching economies, uncertainty/safety stocks, and seasonality. It also discusses the major costs of inventory, including carrying costs, order/setup costs, and stockout costs. The chapter introduces ABC analysis for classifying inventory items and explains how inventory visibility throughout the supply chain can benefit companies. It provides methods for evaluating inventory management effectiveness, such as calculating inventory turnover ratios.
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Eunimart is a one-stop solution to help Indian e-commerce sellers sell their products globally and pioneer the Brand India concept. It addresses key pain points Indian sellers face like thin margins, high logistics costs, and unreliable support. Eunimart's services include global marketplace alliances, worldwide logistics support, global payment solutions, IT support for inventory, content and order management, and consulting services. This allows sellers to expand their customer base, access major marketplaces and logistics partners, and maximize their global sales.
Walmart Supply Chain Management Practices
Presentation highlighting Supply Chain Practices at Walmart.
(Submitted in Supply Chain Management Course, MDI Gurgaon)
P.S - Feel free to like, share and comment your views.
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Rolling Forecast
El constante cambio que hay en el entorno de las empresas genera que la mayoría de las corporaciones se integren a este dinamismo, algunas compañías han optado por implementar un modelo de planificación presupuestaria basado en el aumento de la frecuencia con la cual determinan su presupuesto.
El objetivo del Rolling Forecast es el de realizar previsiones presupuestarias más de una vez al año para periodos constantes e independientes del año fiscal o natural.
Lo invitamos a ver nuestro próximo webcast para mostrarle acerca de:
• ¿Cómo adaptarse con mayor rapidez ante los cambios del entorno de la empresa?
• ¿Cómo integrar con éxito este concepto de Rolling Forecast como instrumento de gestión en la corporación?
• ¿Con que frecuencia se deben de realizar los el proceso de planificación en las empresas?
Presentador: Aureliano Rivera
Detalles de las soluciones: informacion@nexolution.com
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Este documento presenta el plan de gestión de las TIC (tecnologías de la información y comunicación) de un colegio. Se identifican las fortalezas, oportunidades, amenazas y dificultades de la institución en cuanto a la implementación de las TIC. Luego, se proponen objetivos, líneas estratégicas, programas y proyectos, con el fin de mejorar el uso de las TIC en los procesos directivos, académicos, administrativos y comunitarios. Finalmente, se presenta un plan de acción
Análisis de campaña publicitaria
Este documento describe una campaña publicitaria de Coca Cola. La campaña se enfoca en promover la marca Coca Cola como sinónimo de alegría y momentos felices, utilizando el eslogan "Destapa la felicidad". El anuncio se dirige a todo el público a través de medios de comunicación y transporte, con el objetivo de posicionar a Coca Cola como la marca favorita entre los consumidores.
Coca cola
Coca-Cola es una gaseosa producida por The Coca-Cola Company y vendida en más de 200 países. Inicialmente fue creada como una medicina por el farmacéutico John Pemberton, pero luego fue adquirida por Asa Griggs Candler, quien a través de su marketing la convirtió en una de las bebidas más populares del siglo XX. La compañía produce un concentrado que vende a embotelladoras licenciadas, las cuales mezclan el concentrado con agua y edulcorantes para vender y distribuir la bebida envas
Cómo fidelizamos a los clientes
Este documento describe dos modos básicos de generar fidelización de clientes: 1) programas de fidelización como recompensas, servicios exclusivos e invitaciones a eventos y 2) fidelización como una acción intrínseca al servicio a través de una relación personal con el cliente, creación de barreras para la competencia y facilitación de la repetición del servicio. También detalla tres tipos comunes de programas de fidelización y tácticas para fidelizar a través del servicio como visitas regulares no comerciales y canales mú
Guia_plandenegocio
Este documento presenta una guía para la elaboración de un plan de negocio. Explica la estructura y contenido recomendado para un plan de negocio, incluyendo secciones como la presentación de los emprendedores, la actividad empresarial, el mercado, la comercialización, la producción, la localización, los recursos humanos, el plan financiero y los aspectos legales. Además, proporciona recursos disponibles a través de BIC Galicia que pueden ser útiles para cada sección, como guías sectoriales, MEMOfichas
Proyecto Intermedio - La Granja
Este documento presenta la estructura organizacional y el cronograma de actividades del curso de Proyecto Intermedio de la Granja. Se detalla la agenda del curso, que incluye sesiones sobre estrategia organizacional, cadena de valor, cronograma del negocio e información sobre las áreas funcionales. El documento también presenta la estructura organizacional de la Granja, con su junta directiva, áreas funcionales y líderes. Finalmente, se describen las actividades planeadas para cada área funcional a lo largo del curso.
Hurto almacenes de cadena girardot 2010
El documento habla sobre el aumento del 25% en los robos a almacenes de cadena en la ciudad de Girardot. Señala que los menores de edad son los que más roban en estos almacenes y que han incrementado los robos en general. También menciona algunas modalidades comunes de robo interno y externo.
Mi diccionario de informatica
Este documento presenta un índice de términos relacionados con tecnología de la información. Incluye entradas para términos como Access, ActiveX, algoritmo, ALU, bajar, Basic, BAT, baudios, BBS, binario, bit, BIOS, Bluetooth, buscador, byte, CAD, CAE, campo, CCD, CD-R, CD-RW, CGA, CGM, chat, CGI, clave, clic, compresor, controlador, cookies, datagrama, DBF, DBMS, DCE, DDE, Delphi, dep
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D I A P O S I T I V A S G R U P O D I R E C T I V O2
D I A P O S I T I V A S G R U P O D I R E C T I V O2
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Samsung
El documento contiene definiciones y ejemplos de varios conceptos clave relacionados con el análisis de inventario y ventas en tiendas minoristas. Explica que las semanas de inventario (WOS) indican el número de semanas que una tienda puede mantener su stock actual basado en el promedio de ventas de las últimas 4 semanas. También define conceptos como la participación en exhibición, participación de mercado y mapeo de tiendas según volumen y participación de ventas.
Presentaciones GS1 University Leon, Guanajuato
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Pautas de exhibicion
El documento habla sobre la exhibición de productos en el punto de venta. Define la exhibición como la colocación de productos para atraer la atención del consumidor y crear un ambiente agradable para la compra. Describe la importancia de unificar criterios de exhibición, evaluar exhibiciones propias y de la competencia, incrementar ventas, y crear una experiencia satisfactoria para el cliente. También destaca la importancia de exhibiciones atractivas que motiven la compra.
Gestion de almacenes
Este documento presenta información sobre la gestión de almacenes y la logística. Explica conceptos como la administración de inventarios, la complejidad de los sistemas logísticos a través del ejemplo de National Semiconductores, y los beneficios potenciales de una buena gestión logística para empresas como Walmart y Procter & Gamble. También analiza objetivos conflictivos en las redes logísticas y diferentes tipos de canales de distribución.
Curso Merchandising Modulo 5
Este documento describe los conceptos y técnicas clave relacionadas con la gestión del lineal en un punto de venta. Explica cómo organizar las familias de productos y referencias dentro del espacio disponible para maximizar las ventas. Se analizan factores como la ubicación, exposición, niveles y zonas del lineal para atraer la atención del cliente y facilitar la compra. El objetivo final es lograr una presentación armoniosa y atractiva que promueva las ventas de manera efectiva.
Presentacion ricardo yela ejemplo 2019
El documento describe un plan para aumentar las ventas y la visibilidad de snacks a través de los mayoristas. El plan incluye establecer objetivos de ventas por zona mayorista, colocar el producto en el punto de venta del mayorista en menos de dos semanas, realizar un seguimiento del plan de acción, y analizar las ventas incrementales luego de colocar exhibiciones secundarias y adicionales.
Innovación en MKT Lateral: posicionamiento y creación de marca
Este documento presenta una promoción para aumentar la cuota de mercado de fregaderos CapFlow. Propone incluir el logotipo de los distribuidores en packs de 10 fregaderos CapFlow para darles publicidad gratuita. También ofrece premios a los distribuidores por alcanzar ciertos números de pedidos. El objetivo es posicionar la marca CapFlow de forma subliminal ante los clientes finales a través de los 21,000 impactos que proporcionan los fregaderos con el logotipo del distribuidor.
Mejora distribución supermercados_hurtado_2012
Este documento presenta una propuesta para mejorar la distribución de categorías en el piso de ventas de un supermercado (Mercar) en Cali, Colombia. Actualmente, la organización de los productos en las estanterías no tiene en cuenta si corresponden o no a la categoría y sección, lo que causa que los clientes tarden en encontrar los productos que necesitan. El objetivo general es desarrollar una nueva distribución de categorías que permita a los clientes interactuar fácilmente con todos los productos del supermercado y encontrar más rápido lo que
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Este documento describe el método ABC para clasificar inventarios, proveedores y productos según su importancia. Explica cómo determinar el peso específico de cada ítem, ordenarlos de mayor a menor, y construir los grupos ABC asignando los ítems más importantes al grupo A y los menos importantes al grupo C. También presenta un ejemplo numérico para ilustrar cómo aplicar el método ABC a la clasificación de productos de una empresa según su valor de ventas.
2. normas de exhibición
El documento presenta las normas y conceptos básicos sobre la exhibición y implantación de productos en el punto de venta. Explica que la exhibición adecuada atrae la atención del cliente, ofrece los productos y provoca la compra. Detalla los diferentes niveles de exhibición en las góndolas y la importancia de utilizar planos de implantación para ubicar los productos de manera ordenada y atractiva según factores como la rotación y tamaño. El objetivo es facilitar al cliente encontrar los artículos y aumentar las ventas.
Ventas merchandising-animacion-punto-venta-31931
Este documento presenta un curso sobre animación en el punto de venta. El curso cubre temas como la organización y estructura del punto de venta, incluyendo la distribución de zonas calientes y frías, y cómo optimizar el diseño y disposición del mobiliario para mejorar las ventas.
DISTRIBUCION
El documento habla sobre diferentes tipos de canales de distribución y establecimientos comerciales. Describe canales exclusivos, selectivos e intensivos. Menciona que las "Pop Up Stores" son tiendas temporales que permiten a las marcas ampliar su presencia en el mercado de forma rentable y experiencial, mejorando su visibilidad, fidelización y prueba de nuevos mercados. También proporciona ejemplos de diferentes tipos de establecimientos comerciales como supermercados, hipermercados, tiendas especializadas y centros comercial
Merchindising
Este documento presenta información sobre merchandising y planimetría. Explica conceptos clave como categoría, layout, planograma y árbol de decisión. Detalla los objetivos del merchandising como vender más, aumentar la rentabilidad e incrementar la cantidad de clientes. También describe conocimientos sobre la góndola, como las zonas térmicas y tipos de exhibición. Finalmente, resume la metodología de planogramas, incluyendo sus objetivos y pasos para el diseño.
Curso MARKETING Clase 13 y 14
1. Herramienta de gestión: Las cinco fuerzas de Porter
2. Barreras de entrada para la creación de V.C
3. La cadena de valor
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7. CICLO o ETAPAS DE VIDA de los productos.
GESTION DE ALMACENES
La estrategia logística fortalece no solo al área compras y almacén, sino a toda la empresa, dado el nivel de integración que se promueve con las demás áreas funcionales; y la alineación de la estrategia de abastecimiento, con los objetivos y metas corporativas planteadas por la alta dirección.
Con nuestras capacitaciones su organización conseguira:
• Mejor aprovechamiento de los recursos existentes
• Mejora del performance del personal del almacén.
• Elevar la productividad y rentabilidad del área.
CONTACTENOS:
☎ 757-5671
📧 info@seysconsultoria.pe
🌐 www.seysconsultoria.pe
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Conceptos basicos
- 1. WEEKS OF SUPPLY (Semanas de Inventario) Es el número de semanas que una tienda tiene de stock basado en el promedio de venta de las 4 últimas semanas (SELL OUT AVG). EJERCICIO : STOCK SELL OUT AVG = WOS 37 4 = 9.3 WOS = 9.3 SEMANAS DE INVENTARIO (BUENO) WOS STOCK SELL OUT AVG = WOS 10 7 = 1.4 WOS = 1.4 SEMANAS DE INVENTARIO (MALO) STORE NAME sell out W9 sell out W10 sell out W11 sell out W12 stock W12 SELL OUT AVG WOS w12 CURACAO IQUITOS PROSPERO 5 2 0 10 37 4 9.3 STORE NAME sell out W9 sell out W10 sell out W11 sell out W12 stock W12 SELL OUT AVG WOS w12 CURACAO ICA 6 3 8 10 10 7 1.4
- 2. Es la zona más visible o con mayor direccionalidad de los clientes en la tienda. Son espacios, que tienen un alto transito de clientes. Suelen ser los espacios delanteros y pasadizos. NOW BEFORE BEFORE AFTER BEFORE BEFORE GOLDEN ZONE
- 3. DISPLAY EXHIBICION SHARE RATIO / PORCIÓN DE PARTICIPACIÓN En conclusión, display share es la porción o participación que tenemos en el POS sobre el total de productos exhibidos. EJERCICIO : STORE ID CATEGORIA SAMSUNG LG SONY PANASONIC TOTAL UNDS Curaraco016 TV 20 18 10 3 51 AV 3 5 8 0 16 % Curacao016 TV 39% 35% 20% 6% 100% AV 19% 31% 50% 0% 100% DISPLAY SHARE
- 4. Es la participación en venta de la marca frente a la venta total de la tienda. EJERCICIO : SAMSUNG LG SONY PANASONIC HYUNDAI TOTAL VENTA 20 15 3 0 12 50 SELL OUT TOTAL SAMSUNG TOTAL 20 50 = 0.4 40% El Market Share es de = 40% MARKET SHARE
- 5. Es la segmentación de tiendas basadas en 2 puntos importantes : 1.- En el volumen de venta total de la tienda 2.- La participación de nuestra marca en la venta. A AC BD ESTRATEGICA Alto Sell Out Total de tienda / Alto Market Share B POTENCIAL Alto Sell Out Total de tienda / Bajo Market Share C COMPROMETIDAS Bajo Sell Out Total de tienda / Alto Market Share D MASIVO Bajo Sell Out Total de tienda / Bajo Market Share SELL OUT TOTAL DE TIENDA MARKET SHARE SAMSUNG % S/. RETAIL MAPPING
- 6. Es el producto más vendido de la tienda. EJERCICIO : SAMSUNG 40EH5003_ _ _ _ _ _ _ _ _ _ _ 02 SAMSUNG 40EH5300_ _ _ _ _ _ _ _ _ _ _ 06 SAMSUNG 40F6400 _ _ _ _ _ _ _ _ _ _ _ 12 LG 40LA6200 _ _ _ _ _ _ _ _ _ _ _ 09 LG 32LN5700_ _ _ _ _ _ _ _ _ _ _ 05 LG 50PN4500_ _ _ _ _ _ _ _ _ _ _ 15 BS SAMSUNG : 40F6400 BS LG : 50PN4500 BS DE TIENDA : 50PN4500 BEST SELLERS (BS)