La sostenibilidad como cuarto factor clave en la rentabilidad de los spas
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Los 4 factores clave para la rentabilidad de los spas y la importancia de prácticas de gestión sostenible
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La sostenibilidad como cuarto factor clave en la rentabilidad de los spas
- 1. La Sostenibilidad: El cuarto factor clave en la rentabilidad de los spas www.greenhotelcertification.com www.greenglobe.com www.spa-balance.com
- 15. www.greenhotelcertification.com www.greenglobe.com www.spa-balance.com Los gastos de personal representan un medio del 58% de su P&L – invierta de manera coherente en su equipo. Elija bien y forme correctamente La dirección del Spa.
- 18. www.greenhotelcertification.com www.greenglobe.com www.spa-balance.com Factor Clave # 4 LA SOSTENIBILIDAD
- 19. www.greenhotelcertification.com www.greenglobe.com www.spa-balance.com LA SOSTENIBILIDAD Triple bottom line Beneficio Operativo Responsabilidad Social Corporativa Conservación de Recursos naturales Económico Social Medioambiente
- 23. www.greenhotelcertification.com www.greenglobe.com www.spa-balance.com Source: Spas and the Global Wellness Market: Synergies and Opportunities May 2010 SRI International Estimated Global Market Size of the Wellness Industry Cluster
- 24. www.greenhotelcertification.com www.greenglobe.com www.spa-balance.com Ingresos anuales en USD mil milliones en el 2009
- 25. www.greenhotelcertification.com www.greenglobe.com www.spa-balance.com Source: Spas and the Global Wellness Market: Synergies and Opportunities May 2010 SRI International Source: Steve French and Gwynne Rogers, “Understanding the LOHAS Consumer: The Rise of Ethical Consumerism - A Strategic Market Research Update from The Natural Marketing Institute (NMI),” LOHAS Journal , http://www.lohas.com/journal/consumertrends.htm , accessed April 1, 2010. These consumers are zealous about their own personal health, and they focus on natural and organic consumer packaged goods. They tend to be more into personal health related motives rather than environmental issues when making purchase decisions, and they are also highly attracted to mind/body/spirit philosophies. They are the most likely segment to pray (three-quarters do regularly), and the second most likely segment to meditate (27 percent). 54 million consumers (18% of population) Naturalite segment LOHAS stands for “lifestyles of health and sustainability.” These consumers tend to be dedicated to personal and planetary health, make environmentally friendly purchases, and they also take action – they buy green products, support advocacy programs, and are active stewards of the environment. 36 million consumers (12% of population) LOHAS segment Description of Consumer Segment Number of U.S. Consumers Natural Marketing Institute Estimates of LOHAS and Naturalite Consumer Segments in the United States (2007)
- 28. www.greenhotelcertification.com www.greenglobe.com www.spa-balance.com http://www.youtube.com/watch?v=5oZM3NVPm4s
- 29. El mundo no puede evolucionar más allá de su actual situación de crisis utilizando el mismo pensamiento que creó esta situación. Albert Einstein www.greenhotelcertification.com www.greenglobe.com www.spa-balance.com
- 31. www.greenhotelcertification.com www.greenglobe.com www.spa-balance.com Muchas gracias!