6. Our MISSION is to be the go-to shop for
new and unique urban/casual footwear,
apparel, & accessories.
Our VISION is to be the authentic & bold
streetwear retail experience.
MISSION&VISION
STAXCONCEPTBOOK
MISSION &
VISION.
7. TARGET
MARKET.
TARGETMARKET
STAXBRANDGUIDE2017.
DUDES
18
Being bad is kind of good
Style is part of identity
Value original brands and product
Follows sneaker culture
Aspired by international urban culture (Art/Music)
Live completely digitally immersed
LADIES
16
Attracted by rebellious motifs
Style is part of self expression
Value on trend brands and product
Follows fashion
Aspired by international urban culture (Art/Music)
Live completely digitally immersed
65% 35%
18. STAXBRANDGUIDE2017.
MESSAGE.
HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.
HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.
HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.
HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.
HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.
HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.
HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.HOUSE OF PLENTY.
HOUSE OF PLENTY…
MESSAGE
20. STAXBRANDGUIDE2017.
Din Bold.
Para uso de encabezados, o copy
principal para comunicación de la
marca.
Din Medium.
Para uso de textos y mas extensos.
Din Regular
Para uso de textos menos relevantes
como legales o términos y condiciones.
Din Regular
Para uso de combinaciones tipográficas
editoriales complementarias.
Din Regular
Para uso de combinaciones tipográficas
editoriales complementarias.
Din Regular
Para uso de combinaciones tipográficas
editoriales complementarias.
AaDin Regular.
AaDin Medium.
AaDin Bold.
AaDin Cond
Medium
AaDin Cond
Bold
AaDin Cond
Regular.
MESSAGE
TYPOS.
24. Querétaro
Campeche
Oaxaca
Hidalgo
Estado de México
Guerrero
Morelos
D.F.
Tlaxcala
Puebla
Veracruz
Chiapas
Quintana Roo
Yucatán
Tabasco
Nayarit
Durango
Tamaulipas
Nuevo León
Coahuila
Chihuahua
Sonora
Baja California
Baja
California Sur
Sinaloa
Aguascalientes
Zacatecas
San Luis Potosí
Guanajuato
Michoacán
Jalisco
Colima
20 sucursales, 9 estados
Puebla (5 Sucursales)
Estado de México (3 Sucursales)
CDMX (4 Sucursales)
Veracruz (1 Sucursal)
Jalisco (2 Sucursales)
Cancún (1 Sucursal)
Chiapas(1 Sucursal)
Tlaxcala (1 Sucursal)
Querétaro (1 Sucursal)
20 Locations, 9 States
5 Puebla
3 Estado de México
4 CDMX
1 Veracruz
2 Jalisco
1 Cancun
1 Chiapas
1 Tlaxcala
1 Queretaro
LOCATIONS.
LOCATIONS
STAXCONCEPTBOOK
All GULA locations will be transformed to
STAX by august 2017. In addition 5 new
stores will be open this year.