1. ¿What kind of added utility could MINI create? May 2010 Fake Strategies vol.1

2. What is utility for drivers?

4. Efficiency Problem solving Comfort

5. too much focus on the functional side

6. What is utility for drivers?

7. Perhaps not just about functional technology

8. MINI is a tribal & cult brand, with a strong sentiment of belonging

9. but a value that enriches how they are Perhaps not just about functional technology

10. Meet the MINI driver Fun, Creative, Enthusiast

11. and MINI drivers really like interacting with each other Source: Motive Quest, Mini Drivers Study, 2007

12. Being connected and having a community inside the car StarterThinking Territory

13. CONNECTED COMMUNITY Reference: MyFord (Digital Dashboard - Wifi) http://www.youtube.com/watch?v=59DJOiIg9w4&feature=related

14. PLAYFUL SHARE USEFUL DATA Be CONNECTED Feel COMMUNITY We are looking for a revolutionary concept in a car that works at the same level

15. MINI eye

17. INTEGRATED WEBCAM location options

20. Thanks @mirandaluis