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Fake Strategies vol1 - Utility for Mini
1.
¿What kind of
added utility could MINI create? May 2010 Fake Strategies vol.1
2.
What is utility
for drivers?
3.
4.
Efficiency Problem solving
Comfort
5.
too much focus
on the functional side
6.
What is utility
for drivers?
7.
Perhaps not just
about functional technology
8.
MINI is
a tribal & cult brand, with a strong sentiment of belonging
9.
but a
value that enriches how they are Perhaps not just about functional technology
10.
Meet the
MINI driver Fun, Creative, Enthusiast
11.
and MINI drivers
really like interacting with each other Source: Motive Quest, Mini Drivers Study, 2007
12.
Being connected and
having a community inside the car StarterThinking Territory
13.
CONNECTED COMMUNITY Reference:
MyFord (Digital Dashboard - Wifi) http://www.youtube.com/watch?v=59DJOiIg9w4&feature=related
14.
PLAYFUL SHARE
USEFUL DATA Be CONNECTED Feel COMMUNITY We are looking for a revolutionary concept in a car that works at the same level
15.
MINI eye
16.
17.
INTEGRATED WEBCAM
location options
18.
19.
20.
Thanks @mirandaluis
Notas del editor
What makes MINI? Fun and sporty, with go-kart-like handling Fashionable, trendy and customizable MINImalism doing more with less FB: Mini 125000 fans MiniUsa 170000 fans MiniCountryman 40000