Juan José Gallo - eCommerce Day Colombia [Blended] Professional Experience

1. Juan José Gallo
Head CX VTEX
linkedin.com/in/juanjgallo/

2. UNIFIED COMMERCE
While Omnichannel seeks to
resolve operational issues with a
focus on the retailer, the main goal
of the Unified Commerce is to
create a single source of truth
focused on the user.
A experience that can assist the
consumer regardless the channel
or moment of the journey.
“In Omnichannel, you have multiple channels, but
you don’t have one piece of software, one version
of the truth. In the Unified Commerce world, it’s all
connected in real time. I don’t just mean the web
side, but the mobile side, the web side and the
store side-all in real time.”

3. SOLUTION
VTEX
Unified
Commerce

4. UNIFIED COMMERCE
Integration Unification

5. Omnichannel Unified Commerce
Sales channels at the center of everything (focus
on operation)
Consumer at the center of everything (focus on
the
shopping experience)
Integration of different services and software Unification of channels data in a single software
Different solutions developed by different
providers
Native solutions by a single provider and fewer
integrations
More complex integrations and processes Simplified processes by native functionalities
Integrated inventory, logistics and fulfillment Consistent buying experience across all
channels
Unstructured data from different sources Unique source of truth for data and orders
UNIFIED COMMERCE

6. Preguntas
Bancolombia:
Cómo pueden sumarse las empresas que todavía no hacen parte de Tu360Compras?
Cómo puede aportar Bancolombia a los comercios en su crecimiento como banco y al
reto de comercio unificado con Tu360Compras?
Mencionabas que uno de los pilares a desarrollar era la adquisición de nuevos clientes
compradores en mundo digital. Tienes los números de los clientes Bancolombia que
comenzaron sus compras en e-commerce con Tu360Compras?
Sodimac:
Qué apuestas están realizando por el mundo B2B?
Surtido ampliado: que porcentaje de la venta viene de sellers externos y que retos se han
encontrado?
Qué nuevos canales han pensado sumar a su estrategia?
Desde la unificación de la experiencia que estrategias están planeando en su horizonte?