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Tips de SEO y CRO para Ecommerce.

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CRO FIRST

  1. 1. IMPORTANCIA DEL CRO ÁREAS DEL CRO TIPS Y HERRAMIENTAS CRO TIPS Y HERRAMIENTAS SEO SEO & CRO
  2. 2. TASA DE CONVERSIÓN MEDIA EN ESPAÑA (ECOMMERCE RETAIL) 1-3% https://www.flat101.es/estudio-conversion-negocios-digitales-espanoles-2018/
  3. 3. 1. PRIMERO EL USUARIO 2. DESPÚES GOOGLE
  4. 4. 1. PRIMERO CONVIERTE 2. DESPÚES ATRAE
  5. 5. 1. PRIMERO CRO 2. DESPÚES SEO…
  6. 6. Requisitos Usable Atractiva Actualizable
  7. 7. https://developers.google.com/speed/pagespeed/insights/
  8. 8. https://developers.google.com/speed/pagespeed/insights/
  9. 9. https://chrome.google.com/webstore/detail/lighthouse/blipmdconlkpinefehnmjammfjpmpbjk
  10. 10. https://tools.pingdom.com/
  11. 11. https://gtmetrix.com/
  12. 12. https://www.keycdn.com/
  13. 13. https://www.cloudflare.com/es/
  14. 14. DATOS DE CONTACTO BIEN VISIBLES PÁGINA DE EQUIPO CURRADA Y CON FOTOS TEXTOS LEGALES SELLOS DE CONFIANZA
  15. 15. Ingeniería Social • Mendiga a cada contacto Growthacking • Déjame una reseña y te regalo…
  16. 16. Sin acción Con acción Ecommerce “añadir al carrito” vs “llévatelo ahora” Tamaño y Color importan muuucho Posición y Comportamiento
  17. 17. Tú Nuevo Gratis Garantizado Ya/Ahora Atención Cómo
  18. 18. PESADILLAEN SERPSTREET (PARTES I - VIII)
  19. 19. CANIBALIZACIONES SEO
  20. 20. “Cuando dos o más URLs de nuestra web intentan dar una respuesta a una misma intención de búsqueda (search intent).
  21. 21. NAVEGACIONALES INFORMACIONALES TRANSACCIONALES MIXTAS/INVESTIGACIÓN COMERCIAL pccomponentes Comprar memoria Kingston barata tipos de memoria ddr Mejores memorias ddr4 calidad precio
  22. 22. VARIOS RESULTADOS AL MISMO TIEMPO • Rankeamos con URLs informativas y transaccionales • Benignas pero… DISTINTOS RESULTADOS QUE SE ALTERNAN • Canibalizamos por la misma intención de búsqueda • Pueden causar problemas
  23. 23. MENOR CTR AUTORIDAD DILUIDA DESPERDICIO DE CRAWLBUDGET MENOR CONVERSIÓN ¿POR QUÉ PUEDEN SER DAÑINAS?
  24. 24. CRO SEO KEYWORD RESEARCH VS SEARCH INTENT RESEARCH JERARQUÍA DE ELEMENTOS DEL CONTENIDO A/B TESTING VS SEO (cloacking, duplicidad, etc..)
  25. 25. MINIMIZAS POGO STICKING AUMENTAS TIEMPO DE PERMANENCIA AUMENTAS Nº DE PÁGINAS SERVIDAS REBAJAS TASA DE REBOTE CRO SEO WIN WIN
  26. 26. NO TESTING - NO GLORY

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