La importancia del Neuromarketing y la Experiencia de compra en las Pymes II

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Este documento habla sobre la importancia del neuromarketing y la experiencia de compra para las pequeñas y medianas empresas. Explica que el neuromarketing estudia cómo las emociones afectan las decisiones de compra y que las empresas deben enfocarse más en lo que siente el cliente para vender más. También presenta el caso de una pastelería y cómo aplicó estas técnicas para mejorar sus ventas.

Educación

La
importancia
del
neuromarke1ng

y
la
experiencia
de
compra
en
la

Pyme
(II)

@joseruizpardo

Webinar,
25
julio
2013

José
Ruiz
(@joseruizpardo)

Director
de
Proyectos

Goli
Neuromarke4ng

Autor
de
NEUROPYMES

www.neuropymes.es

Hipocampo
(papel
ac4vo
memoria)

Sist.
Límbico

Hipocampo
(papel
ac4vo
memoria)

Sist.
Límbico

(Ges4ona
emociones)

A
todos
nos
encanta
comprar.

Sin
embargo,
todos
odiamos

que
nos
vendan

Experiencia
corpora4va

1) Deﬁnir
sensaciones,
vivencias

2) Evocarlas
a
través
de
los
sen4dos

+

Para
vender
más,
empieza
a
preocuparte

más
por
lo
que
SIENTE
tu
cliente

+

hZp://www.neuropymes.es

http://neuromarketingspain.blogspot.com

joseruiz@golineuro.es

@joseruizpardo

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La importancia del Neuromarketing y la Experiencia de compra en las Pymes II

1. La importancia del neuromarke1ng y la experiencia de compra en la Pyme (II) @joseruizpardo Webinar, 25 julio 2013

2. José Ruiz (@joseruizpardo) Director de Proyectos Goli Neuromarke4ng Autor de NEUROPYMES www.neuropymes.es

3. José Ruiz (@joseruizpardo) Director de Proyectos Goli Neuromarke4ng Autor de NEUROPYMES www.neuropymes.es

4. Neuromarke4ng

5. Neuromarke1ng

6. Hipocampo (papel ac4vo memoria)

7. Hipocampo (papel ac4vo memoria) Sist. Límbico

8. Hipocampo (papel ac4vo memoria) Sist. Límbico (Ges4ona emociones)

9. Hipocampo (papel ac4vo memoria) Sist. Límbico (Ges4ona emociones)

10. Experiencias

11. Experiencia corpora4va

12. A todos nos encanta comprar. Sin embargo, todos odiamos que nos vendan

13. Experiencia corpora4va 1) Deﬁnir sensaciones, vivencias 2) Evocarlas a través de los sen4dos

14.

15. +

16. El caso: Pastelería Andrade

17. El caso: Pastelería Andrade

18. El caso: Pastelería Andrade

19. + TODOS los productos son INTANGIBLES

20. + Para vender más, empieza a preocuparte más por lo que SIENTE tu cliente

21. + Para vender más, empieza a preocuparte más por lo que SIENTE tu cliente

22. + Para vender más, empieza a preocuparte más por lo que SIENTE tu cliente

23. + Para vender más, empieza a preocuparte más por lo que SIENTE tu cliente

24. + Para vender más, empieza a preocuparte más por lo que SIENTE tu cliente

25. + hZp://www.neuropymes.es http://neuromarketingspain.blogspot.com joseruiz@golineuro.es @joseruizpardo

La importancia del Neuromarketing y la Experiencia de compra en las Pymes II

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