Este documento propone la creación de un departamento de investigación de mercados en una agencia de publicidad. Explica que este departamento podría realizar análisis del mercado, estrategias de comunicación, proyecciones de viabilidad de productos y otros tipos de investigaciones para apoyar a los demás departamentos. También incluye un organigrama propuesto para la agencia que muestra la ubicación del nuevo departamento de investigación.
Research Inventy : International Journal of Engineering and Scienceresearchinventy
Research Inventy : International Journal of Engineering and Science is published by the group of young academic and industrial researchers with 12 Issues per year. It is an online as well as print version open access journal that provides rapid publication (monthly) of articles in all areas of the subject such as: civil, mechanical, chemical, electronic and computer engineering as well as production and information technology. The Journal welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence. Papers will be published by rapid process within 20 days after acceptance and peer review process takes only 7 days. All articles published in Research Inventy will be peer-reviewed.
Results from the study carried out by the CreBiz Project, a project being developed under the Erasmus framework to create a Business Development Laboratory Study Module for undergraduate and graduate students who have potential to be (self) employed after their graduation in the field of creative industries. The project is developed in three European universities: University of Turku (Finland), University of the West of England (UK), ISCTE-Instituto Universitário de Lisboa (Portugal) and Universidad de Navarra (Spain).
CG Design Technologist Josh Hester recently gave this presentation to fellow co-workers as a primer for typography (the study of type) and its role in graphic design.
Cheap Wine in Fancy Glasses. How typography evokes emotions and builds stories.Chiara Aliotta
As human being, when we use products, websites and applications we experience complex social and emotional responses.
These responses are not different from the one we experience when we interact with real people.
We are able to perceive -both in people and in things - personality traits and emotional signals, even when this was not
the designer’s intention. This is true even for typefaces.
90% of the design we encounter in our lives is typography. We are continuously exposed to it in our everyday life.
Unwittingly, typography has a great impact on how we act, interact and relate to objects.
It can set the mood, influence decisions and be used to tell stories. You can even perceive personality through typography.
This is why designers will often say that a typeface can express more than it writes.
Before even understanding why, we are attracted to and buy that specific brand of mayonnaise because the typeface
makes it look genuine and fresh. We love an advertising campaign because the typeface used is readable and friendly.
We even trust a brand because their logotype looks luxurious and reliable.
Our decisions can be completely influenced by the way we use typography, altering perception and triggering mental
process that lead to behavior.
Starting from the point of view of Donald Norman, author of the book Emotional Design, and from the book of Aaron Walter,
Designing for Emotion, through practical examples and lively interaction with the audience, I explore how typography
can create emotion, beauty, mood, pleasure, memorability but also frustration and rejection.
Research Inventy : International Journal of Engineering and Scienceresearchinventy
Research Inventy : International Journal of Engineering and Science is published by the group of young academic and industrial researchers with 12 Issues per year. It is an online as well as print version open access journal that provides rapid publication (monthly) of articles in all areas of the subject such as: civil, mechanical, chemical, electronic and computer engineering as well as production and information technology. The Journal welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence. Papers will be published by rapid process within 20 days after acceptance and peer review process takes only 7 days. All articles published in Research Inventy will be peer-reviewed.
Results from the study carried out by the CreBiz Project, a project being developed under the Erasmus framework to create a Business Development Laboratory Study Module for undergraduate and graduate students who have potential to be (self) employed after their graduation in the field of creative industries. The project is developed in three European universities: University of Turku (Finland), University of the West of England (UK), ISCTE-Instituto Universitário de Lisboa (Portugal) and Universidad de Navarra (Spain).
CG Design Technologist Josh Hester recently gave this presentation to fellow co-workers as a primer for typography (the study of type) and its role in graphic design.
Cheap Wine in Fancy Glasses. How typography evokes emotions and builds stories.Chiara Aliotta
As human being, when we use products, websites and applications we experience complex social and emotional responses.
These responses are not different from the one we experience when we interact with real people.
We are able to perceive -both in people and in things - personality traits and emotional signals, even when this was not
the designer’s intention. This is true even for typefaces.
90% of the design we encounter in our lives is typography. We are continuously exposed to it in our everyday life.
Unwittingly, typography has a great impact on how we act, interact and relate to objects.
It can set the mood, influence decisions and be used to tell stories. You can even perceive personality through typography.
This is why designers will often say that a typeface can express more than it writes.
Before even understanding why, we are attracted to and buy that specific brand of mayonnaise because the typeface
makes it look genuine and fresh. We love an advertising campaign because the typeface used is readable and friendly.
We even trust a brand because their logotype looks luxurious and reliable.
Our decisions can be completely influenced by the way we use typography, altering perception and triggering mental
process that lead to behavior.
Starting from the point of view of Donald Norman, author of the book Emotional Design, and from the book of Aaron Walter,
Designing for Emotion, through practical examples and lively interaction with the audience, I explore how typography
can create emotion, beauty, mood, pleasure, memorability but also frustration and rejection.
El presente trabajo plantea un estudio de casos de empresas que han incorporado servicios de diseño y pretende poner en evidencia los aportes que esta herramienta puede realizar para mejorar su desempeño. Se trata de ocho experiencias en las que quedan representadas distintas modalidades de vinculación, analizadas a partir de su impacto comercial, su impacto productivo y su grado de innovación proyectual. Esta investigación tiene como objetivo fomentar la instalación de una cultura de diseño en las empresas y reforzar el rol asumido por el Centro Metropolitano de Diseño (CMD) como principal promotor de la importancia económica y cultural del diseño en la Ciudad de Buenos Aires. Ha sido desarrollado por el equipo del CMD a cargo de la generación de contenidos.
With the purpose of drawing attention to the contributions this tool can make to improve corporate performance, the project in hand others case studies of companies that have incorporated in-house design services. It comprises eight experiences that present diferent forms of association, analyzed on the basis of their marketing impact, their impact on production and their degree of design innovation. This investigation has been planned to foster the instillation of a corporate culture of design and reinforce the role of the Metropolitan Design Center (CMD) as the foremost proponent of the economic and cultural importance of design in the City of Buenos Aires. It was developed by the staff of CMD in charge of the creation of contents.
El Consorcio IdenTIC celebra la Semana Europea de las e-Skills o competencias digitales acercando las profesiones emergentes a estudiantes de institutos es
Articule published at a! Diseño Magazine (N° 107 date 29/04/14). Mexico´s most recognized design magazine. Articule titled "Seven key steps for creating a mobile app".
Desarrollo Emprendedor: software de gestiónKaren Martell
Por el Ministerio de Desarrollo Económico Gobierno de la Ciudad de Buenos Aires.
Una guía para facilitar el uso de los cuatro aplicativos del software de gestión. A partir de ésta semana estará disponible el CD que será distribuido entre los participantes del programa Desarrollo Emprendedor.
El presente trabajo plantea un estudio de casos de empresas que han incorporado servicios de diseño y pretende poner en evidencia los aportes que esta herramienta puede realizar para mejorar su desempeño. Se trata de ocho experiencias en las que quedan representadas distintas modalidades de vinculación, analizadas a partir de su impacto comercial, su impacto productivo y su grado de innovación proyectual. Esta investigación tiene como objetivo fomentar la instalación de una cultura de diseño en las empresas y reforzar el rol asumido por el Centro Metropolitano de Diseño (CMD) como principal promotor de la importancia económica y cultural del diseño en la Ciudad de Buenos Aires. Ha sido desarrollado por el equipo del CMD a cargo de la generación de contenidos.
With the purpose of drawing attention to the contributions this tool can make to improve corporate performance, the project in hand others case studies of companies that have incorporated in-house design services. It comprises eight experiences that present diferent forms of association, analyzed on the basis of their marketing impact, their impact on production and their degree of design innovation. This investigation has been planned to foster the instillation of a corporate culture of design and reinforce the role of the Metropolitan Design Center (CMD) as the foremost proponent of the economic and cultural importance of design in the City of Buenos Aires. It was developed by the staff of CMD in charge of the creation of contents.
El Consorcio IdenTIC celebra la Semana Europea de las e-Skills o competencias digitales acercando las profesiones emergentes a estudiantes de institutos es
Articule published at a! Diseño Magazine (N° 107 date 29/04/14). Mexico´s most recognized design magazine. Articule titled "Seven key steps for creating a mobile app".
Desarrollo Emprendedor: software de gestiónKaren Martell
Por el Ministerio de Desarrollo Económico Gobierno de la Ciudad de Buenos Aires.
Una guía para facilitar el uso de los cuatro aplicativos del software de gestión. A partir de ésta semana estará disponible el CD que será distribuido entre los participantes del programa Desarrollo Emprendedor.
1. ACTIVIDAD 6
Por:
PAOLA ANDREA SERNA GARCÍA
Presentado a:
León Andrés Agudelo Lopera
Tutor CUR – CAT ORIENTE
NEGOCIOS INTERNACIONALES
Rionegro, 25 de febrero de 2013
2. PLANEACION Y DESARROLLO DE MERCADOS Y PRODUCTOS
NEGOCIOS INTERNACIONALES
Página 2 de 3
NOMBRE ACTIVIDAD
DESARROLLO DE LA ACTIVIDAD Y/O INFORME
1. ¿Debe la agencia publicitaria establecer un departamento de
investigación de mercados?
Si, para que haya un mejor orden y cada departamento se ocupe de sus
obligaciones, incluso un área de investigaciones de mercados podría ser de
mucha ayuda para otros departamentos porque así compartirían ideas entre
ellos mismos y se minimizaría la carga laboral de las otras áreas, de modo
que con menos carga mejoren sus actividades de manera eficiente. Tal vez
esto si incurre en gastos de nómina, pero también existe la opción de
contratación por honorarios, es decir por investigación que se haga cuando
se requiera o lo solicite un cliente, otra situación es que se prevendría el
abuso de confianza o fraudes por parte de los departamentos que se
encargan de hacer investigación de mercados.
2. ¿Qué clase de actividades de investigación de debe asignarse a este
departamento, suponiendo que se creara?
Podrá llevarse a cabo investigaciones como:
Análisis del sector y del mercado.
Planear estrategias de comunicación, servicios, distribución,
producción, geografía, entre otros.
Análisis de producción y costos.
Innovación.
Impacto social y medio ambiental.
Proyecciones de viabilidad del producto o servicio.
Cronograma de actividades, entre otros.
3. Diseñe un organigrama para VERMEDIOS.
3. PLANEACION Y DESARROLLO DE MERCADOS Y PRODUCTOS
NEGOCIOS INTERNACIONALES
Página 3 de 3
NOMBRE ACTIVIDAD
AGENCIA PUBLICITRIA VERMEDIOS
Departamento Departamento Departamento Departamento Departamento Departamento
de servicio al creativo. de producción. de medios. financiero. de relaciones
cliente o públicas.
departamento
de cuenta.
Director de Director creativo. Director de arte. Director de Director de Director de
cuenta. medios. costos. relaciones
públicas.
Supervisor de Copy Sr. Ilustrador. Asistente de Asistente de
cuenta. medios. costos.
Asistente de R.P.
Copy. Diseñador.
Ejecutivo de
cuenta.
Departamento
de investigación.
Este departamento proporciona
información de gran utilidad a los ortos
departamentos, como: estrategias,
creatividad, innovación del mercado,
plan de medios, entre otros.