Si quieres saber cómo aumentar el revenue de tu empresa gracias a una estrategia de marketing automation que tenga sentido, este webinar es para ti.
En apenas 40 minutos descubrirás cómo hacemos el marketing automation en Marketo:
Cómo gestionar tus leads para atraer rápidamente oportunidades interesantes para el equipo comercial
Cómo utilizar las métricas de tus programas de marketing para saber qué funciona y dónde invertir para obtener los resultados de revenue deseados
Cómo demostrar el impacto del marketing en las oportunidades, el pipeline y el revenue gracias al reporting
El sector educativo y el Marketing Automation: por qué funcionaMarketo
Vídeo
La forma en la cual los alumnos seleccionan dónde estudiar ha cambiado. Esa búsqueda es cada vez más digital. La mayoría de las universidades y centros de formación está invirtiendo gran parte de sus presupuestos en publicidad online, aunque los resultados no siempre son los esperados.
A través de este webinar, descubre cómo están logrando reducir el coste por nuevo estudiante y mejorar la rentabilidad promedio por alumno aquellas universidades que han implementado una solución de Marketing Automation.
El inbound marketing ha muerto, larga vida al abmMarketo
Junto con nuestro partner Kapturall, te invitamos al webinar “El inbound marketing ha muerto: larga vida al ABM”. En él hablamos de:
· Qué es (y qué no es) el Account Based Marketing (ABM)
· Cómo implementar un modelo de ABM
· Las etapas clave para utilizar el ABM
· Cómo medir el éxito del modelo ABM: indicadores, impacto en las ventas…
Te esperamos junto con Kapturall para descubrir juntos, en menos de una hora, cómo llevar a cabo una estrategia ABM eficaz.
Marketing Automation: ¿software o estrategia?Marketo
La automatización de marketing es algo más que un simple software: es una estrategia. En este webinar, Carlo Segato y Maria-Cristina Iglesias comentarán cómo la transformación digital está impactando las vidas de los responsables marketing y cambiando la manera de hacer negocios, y cómo asegurarse de que tu empresa esté preparada para estar al día y no quedarse atrás. En este webinar aprenderás:
Qué significa que la automatización de marketing sea una estrategia y cuáles son las últimas novedades
Qué pasos tienes que tomar para preparar tu empresa para este cambio de estrategia
Qué beneficios aporta la automatización de marketing a las empresas que están listas para acoger esta transformación digital
#LatamDigital José Luis Tamez. De la vista nace el amor el poder de la ima...Interlat
http://interlat.co/aliados-estrategicos/ en Español. V Congresos y Premios #LatamDigital 2016 - 2017 Vía @Interlat & @HootsuiteLatam en: Emprendimiento Digital, Comercio Electrónico, Marketing Digital & Social Media y Turismo Digital .
Cinedigital.tv el videocomoherramientaparaincrementartusventasInterlat
http://interlat.co/aliados-estrategicos/ en Español. V Congresos y Premios #LatamDigital 2016 - 2017 Vía @Interlat & @HootsuiteLatam en: Emprendimiento Digital, Comercio Electrónico, Marketing Digital & Social Media y Turismo Digital .
El sector educativo y el Marketing Automation: por qué funcionaMarketo
Vídeo
La forma en la cual los alumnos seleccionan dónde estudiar ha cambiado. Esa búsqueda es cada vez más digital. La mayoría de las universidades y centros de formación está invirtiendo gran parte de sus presupuestos en publicidad online, aunque los resultados no siempre son los esperados.
A través de este webinar, descubre cómo están logrando reducir el coste por nuevo estudiante y mejorar la rentabilidad promedio por alumno aquellas universidades que han implementado una solución de Marketing Automation.
El inbound marketing ha muerto, larga vida al abmMarketo
Junto con nuestro partner Kapturall, te invitamos al webinar “El inbound marketing ha muerto: larga vida al ABM”. En él hablamos de:
· Qué es (y qué no es) el Account Based Marketing (ABM)
· Cómo implementar un modelo de ABM
· Las etapas clave para utilizar el ABM
· Cómo medir el éxito del modelo ABM: indicadores, impacto en las ventas…
Te esperamos junto con Kapturall para descubrir juntos, en menos de una hora, cómo llevar a cabo una estrategia ABM eficaz.
Marketing Automation: ¿software o estrategia?Marketo
La automatización de marketing es algo más que un simple software: es una estrategia. En este webinar, Carlo Segato y Maria-Cristina Iglesias comentarán cómo la transformación digital está impactando las vidas de los responsables marketing y cambiando la manera de hacer negocios, y cómo asegurarse de que tu empresa esté preparada para estar al día y no quedarse atrás. En este webinar aprenderás:
Qué significa que la automatización de marketing sea una estrategia y cuáles son las últimas novedades
Qué pasos tienes que tomar para preparar tu empresa para este cambio de estrategia
Qué beneficios aporta la automatización de marketing a las empresas que están listas para acoger esta transformación digital
#LatamDigital José Luis Tamez. De la vista nace el amor el poder de la ima...Interlat
http://interlat.co/aliados-estrategicos/ en Español. V Congresos y Premios #LatamDigital 2016 - 2017 Vía @Interlat & @HootsuiteLatam en: Emprendimiento Digital, Comercio Electrónico, Marketing Digital & Social Media y Turismo Digital .
Cinedigital.tv el videocomoherramientaparaincrementartusventasInterlat
http://interlat.co/aliados-estrategicos/ en Español. V Congresos y Premios #LatamDigital 2016 - 2017 Vía @Interlat & @HootsuiteLatam en: Emprendimiento Digital, Comercio Electrónico, Marketing Digital & Social Media y Turismo Digital .
Overbooking Gran Canaria: El milagro de la multiplicación de los panes y los...We Are Marketing
El Inbound Marketing se ha convertido en una estrategia de máxima efectividad en el sector turismo: nos permite llevar a los usuarios a través del proceso de compra multiplicando los leads a corto plazo y aumentar el ingreso medio por pernocta en el medio plazo. Lo contamos en el evento de marketing digital Overbooking Gran Canaria.
Te introduciremos el revolucionario concepto de los "Self Service Flow Steps", una funcionalidad diseñada para transformar la manera en que interactúas con las Marketo.
También se podrás ver un avance de la nueva funcionalidad de Marketo, Interactive Webinars. Y todos los detalles de esta.
El eCommerce está creciendo a niveles del 22% en España, es una oportunidad en varios sectores como: ropa, decoración, mueble, zapatos, higiene y belleza, bricolaje y alimentación.
Pero no es una tarea fácil, hay que tomar decisiones en diferentes áreas: estrategia, política comercial, marketing digital, tecnología, logística, y sistemas de control.
Si quieres aprovechar la oportunidad que nos ofrece hoy el eCommerce te invito a este webinar donde podrás conocer las experiencias de otras empresas y nuestra visión.
Presentación de curso por email de Growth Hacking para StartUps.
Se hace un recorrido por cada una de las fases y se hace un listado de cada una de las técnicas más reconocidas para cada uno de los objetivos de las distintas etapas.
En el marco de la Feria MOTORTEC/AUTOMEKANICA 2011, celebrada en las instalaciones de IFEMA del Campo de las Naciones, de Madrid, MARKETALIA, agencia de marketing online con más de 10 años de existencia, ofreció el pasado Jueves 31 de Marzo una conferencia con el título “Cómo atraer clientes a su taller con Google AdWords”, gracias a la colaboración de ASETRA (Asociación de Talleres de Madrid).
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Overbooking Gran Canaria: El milagro de la multiplicación de los panes y los...We Are Marketing
El Inbound Marketing se ha convertido en una estrategia de máxima efectividad en el sector turismo: nos permite llevar a los usuarios a través del proceso de compra multiplicando los leads a corto plazo y aumentar el ingreso medio por pernocta en el medio plazo. Lo contamos en el evento de marketing digital Overbooking Gran Canaria.
Te introduciremos el revolucionario concepto de los "Self Service Flow Steps", una funcionalidad diseñada para transformar la manera en que interactúas con las Marketo.
También se podrás ver un avance de la nueva funcionalidad de Marketo, Interactive Webinars. Y todos los detalles de esta.
El eCommerce está creciendo a niveles del 22% en España, es una oportunidad en varios sectores como: ropa, decoración, mueble, zapatos, higiene y belleza, bricolaje y alimentación.
Pero no es una tarea fácil, hay que tomar decisiones en diferentes áreas: estrategia, política comercial, marketing digital, tecnología, logística, y sistemas de control.
Si quieres aprovechar la oportunidad que nos ofrece hoy el eCommerce te invito a este webinar donde podrás conocer las experiencias de otras empresas y nuestra visión.
Presentación de curso por email de Growth Hacking para StartUps.
Se hace un recorrido por cada una de las fases y se hace un listado de cada una de las técnicas más reconocidas para cada uno de los objetivos de las distintas etapas.
En el marco de la Feria MOTORTEC/AUTOMEKANICA 2011, celebrada en las instalaciones de IFEMA del Campo de las Naciones, de Madrid, MARKETALIA, agencia de marketing online con más de 10 años de existencia, ofreció el pasado Jueves 31 de Marzo una conferencia con el título “Cómo atraer clientes a su taller con Google AdWords”, gracias a la colaboración de ASETRA (Asociación de Talleres de Madrid).
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
When it comes to video marketing, there’s a disconnect. We know that video is important, but how do we quantify the impact of our efforts for this increasingly critical content type?
Even though we have trouble proving the impact of video, we know it’s:
One of the most engaging content types in our toolbox
Already an investment for our organizations
&, at the end of the day, we cannot be a modern marketing organization driving our business forward without it
There has to be a way to prove and improve impact for a content type that is so critical in:
Influencing buying decisions
Converting sales
Ultimately driving business results
& trending towards dominating the world’s internet traffic
Getting traffic to your site is the first step, but the toughest part is converting these into leads. I’ll go into an example later on in the webinar how we strategically placed video on your website which significantly increased the engagement but web pages with imagery and videos do increase engagement than web pages with just text. Our brains process images more than text. Creating simple, short and specific videos along side the text on the webpage will increase your engagement. Don’t just have an eBook, support this with a vBook (video book).
Read out point 2…. Here at Marketo, we have increased the use of video across social and email and changed the way’s we have used it. Again, I’ll show you some examples of this but social and email is an amazing channel to get creative with video. We’ve create create short, simple videos in 10-mins for social and video which doesn’t involve any video production.
Has anybody watch the interactive episode on Black Mirror where you could chose your own adventure? This video experience is becoming more and more popular. Viewers can determine and chose their own journey allowing to be more personalized. Our highest converting video is our 4-min demo video and our team are currently working on an interactive video to increase the experience and personalization.
After a content piece is downloaded, it is super hard to measure the reader’s engagement with the actual content piece. With the right video analytics, you can see who watched what, how long they watched for, and what they did afterwards. This can be sent straight in to your marketing automation building a history of the prospect viewing behavior.
And this is my favorite part – 1-to-1 videos. I’ve had great fun testing this out throughout 2019 and have seen amazing results. Send a personalised 1-2-1 video has a similar impact as meeting the prospect face to face but 1-2-1 video is scalable.
What role does the content play at each stage of the buyer journey and what are some content type examples within these stage.
AWARENESS:
So firstly, looking at awareness. Awareness is the attraction phase. The phase where you want to attract the customer and convert it into a marketable lead.
The content within the awareness stage should connect with the lead emoutionally, you want ot create that product awareness and give them enough but not too much so encourage them to further research. Some of the content types are inspirational videos, some fun infographic videos, and short and simple videos on topics / pain points. For example, if you have created a great blog, why not create a short simple video that supports this blog but tell the story though a different type of content.
CONSIDERATION:
So once you’ve attracted the lead, nurtured them and after some time wihtini a much more complex customer journey and also when the time is right, they’ll move to consideration. This is where you educate the lead so it becomes a hot opportunity for the account exuctives. The content you should be around how you can solve their pain points and also product features. You want it to be helpful and don’t scratch the surface with the topic – you must deep dive in.
DECISION:
The decision stage is the ‘why’ – why the prospect should chose you? It’s much later stage content. You want to ensure you offer value and reassures the prospect for making the thr right deicison. It’s the stage you want to prove the impact of not buying now. Analyst reports, case studies are a great piece of content to reassure the prospect. VIP executive engagement events are a great deal accerator activity along and use personlaised cido incites to drive attendees. Also, 1-2-1 personalized sales activity are also a great way to communicate to create urgency and is scalable.
DELIGHT
And thenhow to nurture your customer to advocy by using video. You want to ensure they have the high standart of support and
When it comes to video marketing, there’s a disconnect. We know that video is important, but how do we quantify the impact of our efforts for this increasingly critical content type?
Even though we have trouble proving the impact of video, we know it’s:
One of the most engaging content types in our toolbox
Already an investment for our organizations
&, at the end of the day, we cannot be a modern marketing organization driving our business forward without it
There has to be a way to prove and improve impact for a content type that is so critical in:
Influencing buying decisions
Converting sales
Ultimately driving business results
& trending towards dominating the world’s internet traffic
When it comes to video marketing, there’s a disconnect. We know that video is important, but how do we quantify the impact of our efforts for this increasingly critical content type?
Even though we have trouble proving the impact of video, we know it’s:
One of the most engaging content types in our toolbox
Already an investment for our organizations
&, at the end of the day, we cannot be a modern marketing organization driving our business forward without it
There has to be a way to prove and improve impact for a content type that is so critical in:
Influencing buying decisions
Converting sales
Ultimately driving business results
& trending towards dominating the world’s internet traffic
When it comes to video marketing, there’s a disconnect. We know that video is important, but how do we quantify the impact of our efforts for this increasingly critical content type?
Even though we have trouble proving the impact of video, we know it’s:
One of the most engaging content types in our toolbox
Already an investment for our organizations
&, at the end of the day, we cannot be a modern marketing organization driving our business forward without it
There has to be a way to prove and improve impact for a content type that is so critical in:
Influencing buying decisions
Converting sales
Ultimately driving business results
& trending towards dominating the world’s internet traffic
When it comes to video marketing, there’s a disconnect. We know that video is important, but how do we quantify the impact of our efforts for this increasingly critical content type?
Even though we have trouble proving the impact of video, we know it’s:
One of the most engaging content types in our toolbox
Already an investment for our organizations
&, at the end of the day, we cannot be a modern marketing organization driving our business forward without it
There has to be a way to prove and improve impact for a content type that is so critical in:
Influencing buying decisions
Converting sales
Ultimately driving business results
& trending towards dominating the world’s internet traffic
When it comes to video marketing, there’s a disconnect. We know that video is important, but how do we quantify the impact of our efforts for this increasingly critical content type?
Even though we have trouble proving the impact of video, we know it’s:
One of the most engaging content types in our toolbox
Already an investment for our organizations
&, at the end of the day, we cannot be a modern marketing organization driving our business forward without it
There has to be a way to prove and improve impact for a content type that is so critical in:
Influencing buying decisions
Converting sales
Ultimately driving business results
& trending towards dominating the world’s internet traffic
When it comes to video marketing, there’s a disconnect. We know that video is important, but how do we quantify the impact of our efforts for this increasingly critical content type?
Even though we have trouble proving the impact of video, we know it’s:
One of the most engaging content types in our toolbox
Already an investment for our organizations
&, at the end of the day, we cannot be a modern marketing organization driving our business forward without it
There has to be a way to prove and improve impact for a content type that is so critical in:
Influencing buying decisions
Converting sales
Ultimately driving business results
& trending towards dominating the world’s internet traffic
When it comes to video marketing, there’s a disconnect. We know that video is important, but how do we quantify the impact of our efforts for this increasingly critical content type?
Even though we have trouble proving the impact of video, we know it’s:
One of the most engaging content types in our toolbox
Already an investment for our organizations
&, at the end of the day, we cannot be a modern marketing organization driving our business forward without it
There has to be a way to prove and improve impact for a content type that is so critical in:
Influencing buying decisions
Converting sales
Ultimately driving business results
& trending towards dominating the world’s internet traffic
When it comes to video marketing, there’s a disconnect. We know that video is important, but how do we quantify the impact of our efforts for this increasingly critical content type?
Even though we have trouble proving the impact of video, we know it’s:
One of the most engaging content types in our toolbox
Already an investment for our organizations
&, at the end of the day, we cannot be a modern marketing organization driving our business forward without it
There has to be a way to prove and improve impact for a content type that is so critical in:
Influencing buying decisions
Converting sales
Ultimately driving business results
& trending towards dominating the world’s internet traffic