Cómo lanzar una campaña de inbound marketing, por Pau Valdés
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Presentación usada en el webinar "Cómo lanzar una campaña de Inbound Marketing", que tuvo lugar el pasado miércoles 23 de septiembre de 2015.
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Notas del editor
- Let me start with 2 concepts in order to align ourselves in terms of what they mean
- Let me start with 2 concepts in order to align ourselves in terms of what they mean
- Purchase process - You are very familiar with it
- Sales Process
- This is the Way my father would buy a car He used to see TV, read newspaper, Recienve mail, listen to radio before the born of a need Once he had a need: friends, and stores - interaction with several salesmen. Maybe, he would as well recieve some extra mail after a first interaction with a salesman ‘cos he gave his date in order to recieve further invormation
- Companies who understood well the purchase process would: produce comercials for tv, radio, and newpapers send advertising mailing campaings direct marketing campaings a good sales force good crms
- This is my brother He is not buying anymore like my dad B/having a need he consumes info differently - he doesn’t like interruptions anymore When a purchase process starts He gathers information in th internet mainly: blogs, etc… And only at the end is going to be interested in a store o salesmen, sometimes not: checkout
- first let’s focus our attention in this last part of the process once he has covered all the process, he doesn’t just want to buy: experiences trust multidevice customer service devolución in order to cover these needs: companys need an integrated strategy - this is omni channle
- second - this is inbound marketing
- Let me start with 2 concepts in order to align ourselves in terms of what they mean