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Enterprise 2.0 & SocialBPM
El documento aborda la evolución de la Web 2.0 y su impacto en el ámbito empresarial a través del concepto de Enterprise 2.0, que integra tecnologías sociales y colaborativas en las organizaciones. Se discuten herramientas como Oracle WebCenter Suite y su capacidad para unificar aplicaciones y mejorar la productividad mediante la colaboración en línea. Además, se presentan ejemplos de cómo estas plataformas pueden transformar la gestión empresarial mediante la integración de redes sociales y herramientas de BPM.
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Enterprise 2.0 & SocialBPM
- 1. Enterprise 2.0 &Social BPM La Web2.0 llega a la empresa Jaime Cid Principal Presales Consultant Oracle Enterprise 2.0 2 de Junio de 2011
- 2. Agenda Web 2.0Enterprise 2.0 Social BPM
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- 4. http://oreilly.com/web2/archive/what-is-web-20.html http://sociedaddelainformacion.telefonica.es/jsp/articulos/detalle.jsp?elem=2146 http://es.wikipedia.org/wiki/Web2.0La Web 2.0 esta asociada estrechamente con Tim O'Reilly , debido a la conferencia sobre la Web 2.0 de O'Reilly Media en 2004 y su artículo de definición en 2005 Nace la Web 2.0
- 5. Web 2.0 MemeMap
- 6. ¿Cómo definir laWeb 2.0? web 1.0 = read web 2.0 = read/write
- 7. La Web comoplataforma El navegador pasa a ser la única aplicación Correo, Calendario, Contactos, Fotos, Ofimática Publicación personal, todos emitimos El usuario sube contenido a la Web (Blogs,Wikis,Comentarios, …) Inteligencia Colectiva (Folksonomy) Categorización colaborativa basada en etiquetas (tags) La opinión de los usuarios cuenta y mucho (Valoraciones) La información se comparte y se combina Agregación de datos de diferentes fuentes (Mashups) Interfaz de usuario equivalente al escritorio Muy alta interactividad, AJAX Interfaz gráfica muy rica Claves de la Web 2.0
- 8. … yllegan las Redes Sociales consecuencia de la Web2.0 y la naturaleza social de las personas
- 9. Las más conocidas:LinkedIn , Facebook, Twitter Mark Zuckerberg crea Facebook en 2004 para los estudiantes de Harvard, en 2006 se abre a Internet, en 2007 llega la expansión internacional , en 2011, 600 millones de usuarios LinkedIn , red profesional de contactos, lanzada en 2003, 100 millones de usuarios, sale a Bolsa en 2011 Twitter , micro-blogging basado en mensajes cortos de 140 caracteres, nace en 2006, 200 millones de usuarios en 2011
- 10. Web 2.0 &Enterprise 2.0 La Web2.0 llega a la empresa
- 11. SLATES & FLATNESSESDion Hinchcliffe con este nuevo acrónimo FLATNESEES (2007), evoluciona SLATES y pretende capturar la naturaleza igualitaria, jerarquías planas de gestión, redes sociales, orientación a la web y mashups El SLATES de Andrew McAfee (2006) , presentaba un checklist que permitía evaluar si una herramienta poseía los elementos clave para ser considerada como plataforma social de colaboración. http://www.zdnet.com/blog/hinchcliffe/the-state-of-enterprise-20/143 http://sloanreview.mit.edu/the-magazine/2006-spring/47306/enterprise-the-dawn-of-emergent-collaboration/ / Widgets Social Networks Mashups
- 12. Dion Hinchcliffe, Enteprise2.0 Nuevas herramientas sociales de Comunicación y Colaboración
- 13. Dion Hinchcliffe, Enteprise2.0 Social = Estructuras Planas = Transparencia Bottom-Up / Pull (2.0) vs Top-Down / Push (1.0)
- 14. Dion Hinchcliffe, Enteprise2.0, SOA 2.0 Network-Oriented / Web Based / Reusable / Small Pieces / Mashups Todas las tecnologías y conceptos Web 2.0 adaptados a la empresa
- 15. Dion Hinchcliffe, Enteprise2.0, BPM 2.0 Social BPM empieza a formar parte de las arquitecturas empresariales, las recompensas pueden ser jugosas
- 16. Estrategia Enterprise 2.0Enterprise 2.0 no consiste en desplegar una única nueva tecnología aislada del resto, más bien es una estrategia de evolución que combina e integra con las tecnologías ya existentes en el ecosistema empresarial AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008
- 17. Oracle Enterprise 2.0Tendencias del mercado
- 18. Tendencias de MercadoConvergencia Tecnológica de Plataformas Convergencia de Portales con ECM (Gestión Documental), WCM (Gestión de Contenidos), SOA, BPM, Colaboración, Ofimática, … También con plataformas de desarrollo a medida y aplicaciones paquetizadas: ERP, CRM, HCM, SCM, … datos & SOA aplicaciones colaboración & red social contenido & documentos Usuario
- 19. Tendencias de MercadoEvolución de los Portales Bases de Datos, Ficheros Repositorios Documentales, UCM, ECM Business Intelligence Aplicaciones de negocio: ERP, CRM, HR Procesos de Negocio, BPEL, BPM Web 2.0 Mashups, REST Aplicaciones Open Source Mobile Office Outlook Web Multi-Dispositivo, Accesibilidad Servicios 2.0: Buscador, Enlaces, Etiquetas, Blogs, Wikis, Widgets Fuentes: RSS, Web Services, REST, JSR168, WSRP, JCR
- 20. Evolución del mercadode los Portales Aplicaciones transaccionales, Web, SOA y Portales convergen La tecnología y conceptos 2.0 han sido incorporados Tiempo Impacto en el negocio Empresa Social Redes Sociales Colaboración desde cualquier sitio RIA Inteligencia Colectiva Comunidades dinámicas Multicanal Implicita Auto publicación, colaboración y comunidades Personalización avanzada, analíticas, integración ofimática Integración con aplicaciones empresariales: ERP, CRM, HR Servicios 2.0: Tags, Links, Wikis, Blogs Personalización básica y gestión contenidos Presencia Web y Buscador
- 21. Tendencias del MercadoToda la empresa unificada en una sola pantalla ERP DB ERP DB Ventas Operaciones RRHH Todas las aplicaciones integradas como si fueran una sola aplicación Partners Clientes CRM CRM
- 22. Oracle OpenWorld 2006:Enterprise 2.0 Visión del Futuro: Escritorio Web Unificado Lista de Tareas Email Documentos Debates Trabajo en grupo / Trabajo personal Presencia Búsqueda Wikis
- 23. Oracle WebCenter SuitePlataforma Enterprise 2.0 WebCenter es la plataforma unificada de experiencia de usuario, incluyendo integración de aplicaciones y servicios, colaboración, redes sociales, contenidos y documentos. Tiene capacidades multicanal que incluyen Portales Web y Aplicaciones Web Ricas, pero también canales móviles, y Office.
- 24. Colaboración y RedesSociales Portales Transaccionales Aplicaciones Ricas Sites de Contenidos MS Office IPhone / Blackberry Widgets / RSS Directorios Procesos Ficheros Oracle WebCenter Suite Colaboración y Redes Sociales Filtros Otros Comunicaciones Portales Data Wizards Framework Contenidos Gestion de Contenidos Oracle WebCenter Suite Plataforma completa para todos los escenarios Aplicaciones a medida Fuentes de Datos Aplicaciones empresariales Correo y Calendario Etiquetas & Enlaces Buscador Encuestas Conexiones Comentarios & Valoraciones Blogs & Wikis Mensajería Circulares ADF / JSF Portlets Content Wizards Web Clipping Estilos Navegación Catálogo de servicios Rejillas Actividades Correo Activos Digitales FMW & Apps Worklist Calendario Sindicación Documentos Custom Contenidos Documentos Registros Personalization Analytics
- 25. Oracle Enterprise 2.0Oracle WebCenter Suite Escenarios de uso
- 26. Oracle Enterprise 2.0Enterprise 2.0 Ejemplo1 : Escritorio Web / Terminales Web
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- 30. Oracle Enterprise 2.0Enterprise 2.0 Ejemplo2 : Extranets de Soporte y Atención al Cliente
- 31. Extranet : ProductosContratados
- 32. Extranet : Blogsy Wikis
- 33. Extranet : Blogsy Wikis
- 34. Extranet : Atenciónal Cliente y Soporte
- 35. Extranet : MensajesPrivados y Chat
- 36. Extranet : CRM/ Contact Center
- 37. Oracle Enterprise 2.0Enterprise 2.0 Ejemplo 3 : Interfaz Unificada de Aplicaciones de Empresa
- 38. Enterprise 2.0 Capade Presentación Orienta a Servicios y Componentes “ SOA” para la capa de presentación Catálogo de componentes para su reutilización Diseñar y customizar aplicaciones desde el navegador Definir relaciones entre datos, portlets y eventos Filtrar información en base de roles Aplicaciones de Empresa CRM, ERP, HCM, …
- 39. Oracle WebCenter SuiteReutilización de Componentes
- 40. Oracle WebCenter SuiteComposición de Páginas y Mashups por usuarios
- 41. Oracle WebCenter SuiteIntegración con otras Aplicaciones Empresariales
- 42. Oracle WebCenter yADF Aplicaciones Ricas y Accesibles Navegación y Organización Formularios Datos La accesibilidad de los componentes es absoluta. Permite una degradación suave de la experiencia del usuario bajo petición o en función de las capacidades de su navegador.
- 43. Enterprise 2.0 Ejemplo4: Productividad y Herramientas Sociales Oracle WebCenter Suite
- 44. Productividad personal Portalesque incluyen servicios para facilitar la productividad personal Correo, notas, documentos, contactos, etiquetas, búsquedas, etc. Integración con sistemas corporativos Correo, Directorio LDAP, Gestión Documental, Buscador, Aplicaciones, …
- 45. Páginas, Documentos, Wikis,Blogs, Alertas, Agenda, Mini-Aplicaciones Grupos por rol / departamento Contenidos que reflejan la jerarquía de la empresa Proyectos en equipo Enfocados en retos y objetivos concretos Comunidades de interés Típicamente de larga duración y abiertas a la auto-inscripción Productividad de Grupos
- 46. Oracle WebCenter SuiteServicios 2.0 y Redes Sociales
- 47. Actividades filtradas portu red social Previsualización de imágenes y documentos Comentar sobre actividades Valorar actividades con “like/unlike” Oracle WebCenter Suite Facebook Empresarial
- 48. Oracle WebCenter SuiteMultiplataforma y Multicanal, incluyendo iPhone / iPad
- 49. Oracle WebCenter SuiteMultiplataforma y Multicanal, incluyendo iPhone / iPad
- 50. Integración de WebCenterSpaces en Outlook Integración de WebCenter Spaces en MS Office : Word, Excel, Powerpoint Integración con Biblioteca de Documentos desde Office Acceso a contenido, grupos, y red social Oracle WebCenter Suite Integración de WebCenter Spaces con MS Office y Outlook
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- 53. BPM Suite 11g– Oferta Completa Business Driven Modeling Web Center Suite Fusion Apps UCM/IPM Process Composer Web-based customization Deployment ready processes BPM Studio Business IT Collaboration Agile Development Unified IDE Business Architecture BPA Suite Enterprise modeling Methodology driven Paper Forms Content Management Business Intelligence Process Analytics BAM, BI Business Indicators & Measures Process Cubes BPM Runtime Standards – BPMN 2.0, BPEL, WS-Human Task Business Rules Dynamic Enterprise-grade Layered on SCA based SOA server Process Portal Rich persona based UI Extreme collaboration Contextual insight Web 2.0 enabled BPM Used Across Oracle Stack
- 54. BPM Suite 11gSoporte completo del ciclo de vida Developers – Populate business catalog and implement details Team - Measure, analyze, improve, govern LOB Owners – Collaborate with Business Analysts and tailor-to-fit processes IT Operations – Manage and Monitor Enterprise Architects – Define Business Architecture Business Users – Collaborate and Innovate Business Analysts – Model Processes
- 55. Arquitectura BPM 11gR1Unified Runtime Policy Manager Optimized binding Human Workflow (+AMX, AG, Orgn) Business Rules Oracle Service Bus Common JCA-based connectivity infrastructure Repository EM console +BPMN Screens BAM B2B Mediator Workspace MS Office BPM Studio (Business & IT views) Shared BPMN Model BPA BPMN 2.0, BPEL Rich End User Interaction Web based customization Process Composer Process Analytics Proc Cubes Process Portal (WC spaces) Process Core BPEL BPMN New BPM Features
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- 57. BPM Process Portal(WebCenter) Modeling Space Process improvement through collaboration Flexible “application” composed of reusable and customizable components Out of the box group spaces, portlets, taskflows Work Space Instance Specific Space Productivity through contextual insights and information Bring together information, insights, documents and other organizational knowledge in the context of process Leverage services such as documents, discussions, search, tagging, calendar, presence, wiki etc Excellence through innovation Track process events and deadlines using group calendars, activity stream, etc. Use tagging and searching on processes
- 58. Modelado: Navegación delCatálogo
- 59. Modelado: Colaboración, Tareas,Documentos, Foros, Flujo de Actividad
- 60. Modelado: Creación deProcesos
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- 62. Workspace personal: Listade Procesos, Tareas Asignadas, Gráficos, …
- 63. Workspace de Grupo(custom) Typical Content Process List Process Instance List Charts Documents Discussions User Experience Group space created by functional team lead Created by choosing a “functional” template, processes and members (users / group / roles) of team to collaborate with
- 64. Instancias: Creación automáticade espacios de colaboración
- 65. Instancias: Participantes, Documentos,Seguimiento, …
- 66. Process Spaces :Creación de espacios a partir de plantillas
- 67. Process Spaces: Construyendopáginas a partir de componentes BPM
- 68. Process Spaces :Componentes BPM
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Notas del editor
- #17 HOW TO DEPLOY ACROSS THE ENTERPRISE Challenge many organizations face is the lack of integration with existing business processes and systems Expected integration points are the remaining aspect of concern According to a recent study by AIIM (Q1 2008) … as indicated by this figure: it is heartening to see that Enterprise 2.0 is viewed as tightly intertwined with Enterprise Content Management (ECM), Search, and Portals. In many respects, Enterprise 2.0 is ECM 2.0, Search 2.0, and Portals 2.0 from a conceptual standpoint - providing additional flexibility from past iterations of these technologies, among the other business and cultural benefits for Enterprise 2.0 itself. More importantly, Enterprise 2.0 should not be viewed or deployed as a standalone system, but as part of an integrated enterprise strategy. SETTING A WEB 2.0 STRATEGY FOR THE ENTERPRISE Before bringing Web 2.0 into the enterprise, you need to set a Web 2.0 strategy. IT is imperative to Web 2.0 in the enterprise and 1) First, Web 2.0 needs to be a part of your overall IT strategy – this is the WHY The web 2.0 elements you put in place should allow you to leverage your existing investments. It’s not realistic to incorporate Web 2.0 technologies via one-off implementations. You need the ability to leverage your existing investments in your IT systems, your people, and the integrations you’ve done. 2) Bringing Web 2.0, shifts the game, and requires you to take a fresh, new approach to how your users interact, use applications, systems, communication mechanisms, etc. - this is the HOW Understand your users and create a better mechanism for how your users interact with applications, people, processes, communication mechanisms. Need the capability to create “context-aware” user interaction model – where the applications, content, processes, people are relevant to the task at hand. This eases the burden on the business user to “figure out” what’s next. User interaction environment should be an intrinsic part of your software architecture 3) Deploy Web 2.0 through a comprehensive, integrated, open, standards-based platform – this is the WHAT do you need in order to deploy Web 2.0 in the enterprise Forrester recently release a study covering CIOs and Web 2.0. “CIOs Want Suites for Web 2.0” March 20, 2007. And in the study, 61% of CIOs surveyed prefer both a suite solution for the Web 2.0 technologies and prefer a large, incumbent vendor. “CIOs report a strong desire to purchase Web 2.0 technologies — blogs, wikis, podcasts, RSS, social networking, and content tagging — as a suite, as well as an equally strong desire to purchase these technologies from large, incumbent software vendors. Overall, 61% of respondents indicated that they would prefer both a suite solution and a large, incumbent vendor.”
- #19 Los portales Enteprise 2.0 traen la Web2.0 al mundo del software empresarial La gran diferencia frente a las tecnologías 2.0 de usuario final disponibles en internet, es la integración con los sistemas de información y aplicaciones existentes en las empresas. Los nuevos portales proporcionan un contexto dinámico a partir de multitud de fuentes de información, tanto internas como externas.
- #22 By implementing a SOA approach an organization can transform Into Liquid assets……. that can be accessed and leveraged across an organizations entire ecosystem. This ecosystem extends to a company’s customers and partners. The result is that previously frozen assets are transformed into shared services that can be quickly and efficiently combined to create role-based composite applications. Notes: What are liquid enterprise assets? Liquid thinking can turn frozen enterprise assets into liquid enterprise assets. Processes, information, and services can attain a flowing, frictionless state—perfect for immediate and transparent access, reuse, and more. Through new technologies and pervasive standards, businesses can move beyond rigid silos, complicated integration, and frozen assets to a state of greater simplicity and increased productivity. And Oracle is the one partner with the products, unbiased expertise, and history of innovation to guide them there. Why SOA? “ It seems that if SOA really takes over, the software that links applications together, rather than the applications themselves, will become the most important strategic decision that a CIO can make” Chris Koch An organization adopting this forward thinking approach will enjoy multiple benefits: Improving Operational Efficiency, to make what you already have achieve higher productivity, which in turn means improving the way you do business, and thus your overall business procedures or processes. In particular, preserving and expanding new strategic development efforts, amidst shrinking budgets and ongoing expensive maintenance costs. Freeing assets from their organizational boundaries so they can be shared and reused across a company can help minimize duplicative efforts and accelerate time to market for delivering new applications and services. Improve Overall Organization Responsiveness, to those stakeholders that support your business, whether that’s employees, internal customers or external customers. That rests largely on your ability to gather and use the information flowing through your business no matter where it is, and make it available to the people who can do the job. Multi-Channel Distribution of Composite, Role-based information: While the diagram conveys information coming together through a traditional portal clearly this is one of MANY different channels the information can flow. Information can flow to users through different push and pull approaches (email, alerts, web services, rss feeds, inputs to backend applications…). Change and agility of the business. We see businesses emphasizing more and more the need to build in the ability to rapidly adapt the business and your internal and external touch points as the business changes. Too often today the existing IT infrastructure can’t react quickly enough because it doesn’t have adaptability built in. Avoiding having to ‘start over’ as the business requirements change.
- #43 Give users context and eliminate the need to move away from their desktop to another source for information they need to complete their tasks The relationships service gives users the capability to relate objects to other objects, thus creating meaningful data. For example, from one object, such as a document, users can quickly and easily access related information, such as a discussion about this document, or a task assigned to this document. Makes people more productive
- #51 Spaces Content Activities Documents Discussions Group Events Members Initiate Spaces networking from Emails Create Spaces Attach content Access to related content and people Spaces context preserved Related documents Related people Manage people and documents directly from Office Workflow, versioning and history
- #54 So our Solution is Oracle BPM Suite 11g And the areas of functionality broadly include: Business Driven Modeling Studio – One unified IDE with business and IT views enabling business and IT to collaborate on the same process model. Studio promotes agile development where business and IT can work at the same time using a combination of top-down and bottom-up methodology. Studio provides business users Process Modeling, Simulation, Org Modeling, Business Rules, and other business interesting capabilities. IT users have access to full set of capabilities ranging from Java and Web Services development to BPMN and BPEL; particularly relevant is access to all of SOA’s zero-code adapters, transformation, and other capabilities. Process Composer – Targeted at line-of-business users, it allows business users to tailor-to-fit business processes and rules from a web based tool [Optional & Additional] BPA Suite – Customers with an enterprise view of modeling can use BPA Suite to model their processes starting from value-chain diagrams and hierarchically decomposing them, applying taxonomies and other methodologies, as well as modeling the business context and architecture supporting the processes. BPA Suite also provides rich analysis and reporting capabilities enabling customers to understand how their objectives and strategies align with their processes. The lowest level of process decomposition in BPA is a BPMN process that can be round-tripped with BPM Suite. BPM Runtime Designed for end-to-end process management and integrates with Apps, BI, UCM/IPM Standards based – supports BPMN 2.0, BPEL, WS-HumanTask (a sub-specification of more popularly known BPEL4People) Pervasive use of Business Rules. A rich business friendly Business Rules component is not only included and seamlessly integrated but is also pervasively used for enabling truly dynamic BPM; such usage includes – rules based work reassignment/delegation/balancing, rules based service selection, rules based task routing, rules based alert handling Being layered on SOA 11g it provides enterprise-grade performance, scalbility, reliability, manageability, etc. Process Analytics BPM Suite 11g enables business analysts to specify along with their process models the indicators they want to capture, measure, and analyze Process analytics data can be sent to Oracle BAM and/or process cubes, from which they can be integrated with data warehouse CEP can be used to analyze events and detect business interesting conditions and exceptions and adjust process behavior accordingly Process Portal BPM 11g includes out-of-box process portal built on top of Web Center Spaces. Modeling Space or Process Wiki – enables stakeholders in process discovery, definition, and refinement to collaborate Social Process Space – leverage the power of collaboration and contextual information to share best practices, how-tos and work smarter Collaborative Instance Spaces – innovative blending of adhoc collaboration with BPM, where all collaboration around a process instance can be facilitated, captured, and audited in context of the process Rich Workspace – In addition to process portal, a stand-alone workspace application is also included Finally, Oracle BPM is the single strategic BPM technology in the Oracle stack that is pervasively used across the stack including Fusion Apps and Middleware products such as Web Center Suite and UCM/IPM.
- #55 Organisations will be different in size of IT department, the multiple roles, skills, and have different problems, They will approach BPM in different ways, some companies may need to do Enterprise Architecture and analysis on the process’s, just to work out which process’s need to be improved, changed, or automated. This is where BPA suite is key to enabling the business analysis, process architects etc to capture those changes, but in a common way so that action can be taken to implement those changes, without any loss in translation. BPM Suite 11G is the unified platform to support the rest of the lifecycle, or of course use completely independently Implementing business change could be done by a business analyst, a developer, LOB and business users, but typically when the process’s have already been identified. So implementing human workflow within their own business LOB, or perhaps across multiple LOBs when in smaller groups or organisations. They want to use a graphical tool to model and execute those process’s and Rules, define the areas to monitor for BAM, integrate to the existing applications and databases, but without the need to call upon IT all of the time. Whilst ensuring IT governance to monitor and manage the infrastructure, and not break anything! BPM 11G is Key to allowing for enough flexibility to do the implementation, but not allowing a complete free for all in integrating to the back end systems. And as previously mentioned, BPM benefits are realised when its deployed and used across a lifecycle in a iterative way: providing continuous improvement to the business.
- #60 People participating in process modeling may use modeling space to: Track issues; issues can be linked to documents, discussions, etc. Share documents such as requirement documents, feedback documents, design specs, etc. Discuss issues Use Wiki and Blogs Can also use Process Catalog to browse the process repository and review description and other summary information.
- #62 Web based rules editing available from within Process Composer. Decision Tables and If-Then rules can be created and/or modified from here. Also, some business users may want to just modify Globals and Bucketsets.
- #65 Certain processes such as Sales Quote and any case management process are inherently collaborative. A collaboration space for such process instances can be easily created and tied to the process instance with a single-click. This space allows documents and discussions to be associated with a process instance.
- #66 Certain processes such as Sales Quote and any case management process are inherently collaborative. A collaboration space for such process instances can be easily created and tied to the process instance with a single-click. This space allows documents and discussions to be associated with a process instance.