MercadoLibre es una compañía de tecnología fundada en 1999 que ofrece soluciones de comercio electrónico en América Latina y Portugal. Comenzó como una idea de MBA y ahora opera en 18 países, cotiza en el Nasdaq, y es el sitio de comercio electrónico más visitado en la región. Ofrece plataformas para comprar, vender, pagar y publicitar, con más de 52,000 personas generando ingresos a través de la plataforma.
Subscribed 2017: Transitioning to ASC 606 and IFRS 15 with Zuora RevProZuora, Inc.
Are you ready for the new revenue recognition standards? More than just a headache for your finance department, the upcoming revenue standard changes have the potential to impact your business – particularly for subscription-based companies.
Join the experts from the Zuora RevPro team to learn how RevPro automates every process facing a revenue team and can help your company transition to the new revenue standards.
Pitch deck we are using to raise $6m for Veeqo from VCsMatt Warren
We have just started the process of raising a $6m (£4m) funding round for Veeqo, and I wanted to share the pitch deck we are using for this.
Veeqo is SaaS startup focused on helping retail brands sell and ship everywhere.
We took (deep) inspiration from the Front pitch deck for this (thanks Mathilde Collin!). Two weeks in, and following 12 meetings, we’ve had some really positive feedback from VCs and progressing to next steps with all of them.
Going into the process I really didn’t know what to expect. I had a fear that our traction or growth was not impressive enough compared the stories you read on TechCrunch. The reality is we have been so heads-down and self-critical over the last few years, we didn't have a clue how well we were doing.
Turns out, pretty good - lots of nice comments so far, but I await to see the terms sheets :-)
Prior to any face-to-face meeting with VCs, I always send over all the other documents that make up our investor pack. I prefer they have everything in advance, so that we’re not wasting each other's time.
The documents I always include are:
1/ Our go-to market strategy (slides)
2/ Product Roadmap (slides)
3/ 3-year financial forecast (giant Excel sheet)
I found it interesting that whilst all VC care about the key things like market size, team, product etc, that each VC has a bias to one area.
For example, so far only one VC has had a strong bias towards product and roadmap. A few were focused on the market and its TAM, and a few others on commercials and the business’s ability to scale.
I invested about a week to create the investor pack, and had a lot of support from key members of my team. It was a great exercise anyway to review our current strategy and progress to date.
Rising Stars - Presentation by Niklas Adalberth, Founder & Deputy CEO of Klarna at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Last week, Rippling, raised a $45 million Series A led by Kleiner Perkins. We took an unusual approach in raising our A, starting with the fact that we had no formal Pitch Deck. Instead, the centerpiece of our fundraising materials was an Investor Memo, which laid out our pitch in prose.
Fundraising success is ultimately driven by the business you’re building and the problems you’re solving for customers. The quality of the materials you prepare and tactics you use during the process are a much less important optimization. But we want to share our memo because we think it's a unique fundraising asset that could be useful to other entrepreneurs and could help fundraising proceed more smoothly for both companies and investors.
Subscribed 2017: Transitioning to ASC 606 and IFRS 15 with Zuora RevProZuora, Inc.
Are you ready for the new revenue recognition standards? More than just a headache for your finance department, the upcoming revenue standard changes have the potential to impact your business – particularly for subscription-based companies.
Join the experts from the Zuora RevPro team to learn how RevPro automates every process facing a revenue team and can help your company transition to the new revenue standards.
Pitch deck we are using to raise $6m for Veeqo from VCsMatt Warren
We have just started the process of raising a $6m (£4m) funding round for Veeqo, and I wanted to share the pitch deck we are using for this.
Veeqo is SaaS startup focused on helping retail brands sell and ship everywhere.
We took (deep) inspiration from the Front pitch deck for this (thanks Mathilde Collin!). Two weeks in, and following 12 meetings, we’ve had some really positive feedback from VCs and progressing to next steps with all of them.
Going into the process I really didn’t know what to expect. I had a fear that our traction or growth was not impressive enough compared the stories you read on TechCrunch. The reality is we have been so heads-down and self-critical over the last few years, we didn't have a clue how well we were doing.
Turns out, pretty good - lots of nice comments so far, but I await to see the terms sheets :-)
Prior to any face-to-face meeting with VCs, I always send over all the other documents that make up our investor pack. I prefer they have everything in advance, so that we’re not wasting each other's time.
The documents I always include are:
1/ Our go-to market strategy (slides)
2/ Product Roadmap (slides)
3/ 3-year financial forecast (giant Excel sheet)
I found it interesting that whilst all VC care about the key things like market size, team, product etc, that each VC has a bias to one area.
For example, so far only one VC has had a strong bias towards product and roadmap. A few were focused on the market and its TAM, and a few others on commercials and the business’s ability to scale.
I invested about a week to create the investor pack, and had a lot of support from key members of my team. It was a great exercise anyway to review our current strategy and progress to date.
Rising Stars - Presentation by Niklas Adalberth, Founder & Deputy CEO of Klarna at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Last week, Rippling, raised a $45 million Series A led by Kleiner Perkins. We took an unusual approach in raising our A, starting with the fact that we had no formal Pitch Deck. Instead, the centerpiece of our fundraising materials was an Investor Memo, which laid out our pitch in prose.
Fundraising success is ultimately driven by the business you’re building and the problems you’re solving for customers. The quality of the materials you prepare and tactics you use during the process are a much less important optimization. But we want to share our memo because we think it's a unique fundraising asset that could be useful to other entrepreneurs and could help fundraising proceed more smoothly for both companies and investors.
Learn What is inforamatica powercenter and its uses, Informatica powercenter designer,informatica powercenter repository, oltp system informatica,olap system informatica,informatica powercenter etl processing
NetSuite is a suite of enterprise resource planning (ERP) software that powers organizations all over the world. NetSuite is a cloud-based ERP system that provides business users with an easy and intuitive interface to manage all aspects of their company. This software can be used anywhere because it has been designed, so You have nothing worried about your computer installation; simply log in! Check out the slides to get more details about NetSuite ERP.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Agility is a path. It is a journey; a journey of continuous improvement. Increasing enterprise agility requires that top-down change management is connected to the bottom-up enthusiasm of Scrum.
Ken Schwaber and Gunther Verheyen from Scrum.org started presenting the new "Agility Path" framework in July 2013. It was first presented at the Scrum Day Europe in Amsterdam, Netherlands, and at a SIG event by the VKSI in Karlsruhe, Germany.
Agility Path introduces the use of the Scrum framework to manage the change process toward increased agility across the organization, without making Scrum the mandatory process for the entire organization.
The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses Oracle's implementation of Oracle Business Intelligence (OBIEE) for Siebel CRM and related information.
Sales report analysis and recommendationDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Presentación Marcelino Herrera Vegas - eCommerce Day Bogotá 2015 eCommerce Institute
Diapositivas presentadas por Marcelino Herrera Vegas, Miembro Consejo Directivo de la Cámara Colombiana de Comercio Electrónico CCCE y Gerente General Mercadolibre Colombia, en el eCommerce Day Bogotá 2015 en la plenaria "KEYNOTES ECOMMERCE II MCOMMMERCE, CÓMO IMPACTAN LA UBICUIDAD, LOS DISPOSITIVOS MÓVILES E INTERNET DE LAS COSAS EN EL FUTURO DEL COMERCIO MINORISTA".
Learn What is inforamatica powercenter and its uses, Informatica powercenter designer,informatica powercenter repository, oltp system informatica,olap system informatica,informatica powercenter etl processing
NetSuite is a suite of enterprise resource planning (ERP) software that powers organizations all over the world. NetSuite is a cloud-based ERP system that provides business users with an easy and intuitive interface to manage all aspects of their company. This software can be used anywhere because it has been designed, so You have nothing worried about your computer installation; simply log in! Check out the slides to get more details about NetSuite ERP.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Agility is a path. It is a journey; a journey of continuous improvement. Increasing enterprise agility requires that top-down change management is connected to the bottom-up enthusiasm of Scrum.
Ken Schwaber and Gunther Verheyen from Scrum.org started presenting the new "Agility Path" framework in July 2013. It was first presented at the Scrum Day Europe in Amsterdam, Netherlands, and at a SIG event by the VKSI in Karlsruhe, Germany.
Agility Path introduces the use of the Scrum framework to manage the change process toward increased agility across the organization, without making Scrum the mandatory process for the entire organization.
The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses Oracle's implementation of Oracle Business Intelligence (OBIEE) for Siebel CRM and related information.
Sales report analysis and recommendationDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Presentación Marcelino Herrera Vegas - eCommerce Day Bogotá 2015 eCommerce Institute
Diapositivas presentadas por Marcelino Herrera Vegas, Miembro Consejo Directivo de la Cámara Colombiana de Comercio Electrónico CCCE y Gerente General Mercadolibre Colombia, en el eCommerce Day Bogotá 2015 en la plenaria "KEYNOTES ECOMMERCE II MCOMMMERCE, CÓMO IMPACTAN LA UBICUIDAD, LOS DISPOSITIVOS MÓVILES E INTERNET DE LAS COSAS EN EL FUTURO DEL COMERCIO MINORISTA".
This is the case study of the successful ecommerce company Mercado Libre. It has proven to be a great platform for customer to customer online shopping.
MercadoLibre es la empresa líder de ecommerce en la región. Desde hace 3 años, la empresa creó una plataforma con APIs abiertas que permite a desarrolladores internos y externos producir soluciones y herramientas necesarias para competir en una industria incipiente y dinámica.
Abrir una tienda virtual es mucho más que hosting, PayPal y carrito de la compra, se trata de un ejercicio de creatividad que exige el desarrollo de habilidades y conocimientos técnicos, comerciales y de marketing
Plataformas e-Commerce: Claves y Retos para no Morir en el Intento.Jonathan Ramírez
¿Qué, Cómo y Porque implementar e-Commerce?, ¿Dónde están las oportunidades en el e-Commerce? Hablaremos acerca de las ventajas e inconvenientes de las nuevas tecnologías, de la nueva era digital, del e-Commerce y herramientas esenciales en los primeros pasos encaminados a ganar dinero dinero dinero. :)
Luis chaquea pymes_articulo publicado en revista dinero internetInterlat
Comunicados de prensa escrita medios Colombianos acerca de la labor de Luis Carlos Chaquea en pro del crecimiento de las Pymes en la Internet, con su empresa Interlat Group y su programa www.Unionlideres.com
MercadoSocios es el programa de publicidad de MercadoLibre que le permite a las personas ganar dinero con su sitio web, convirtiéndose en Socios de MercadoLibre.
A partir de anuncios con ofertas de MercadoLibre, los Socios dirigen a sus visitantes al sitio y ganan dinero por cada nueva compra, publicación y/o registro activo que realicen dichos usuarios referidos.
MercadoSocios es el programa de publicidad de MercadoLibre que le permite a las personas ganar dinero con su sitio web, convirtiéndose en Socios de MercadoLibre.
A partir de anuncios con ofertas de MercadoLibre, los Socios dirigen a sus visitantes al sitio y ganan dinero por cada nueva compra, publicación y/o registro activo que realicen dichos usuarios referidos.
MercadoSocios es el programa de publicidad de MercadoLibre que le permite a las personas ganar dinero con su sitio web, convirtiéndose en Socios de MercadoLibre.
A partir de anuncios con ofertas de MercadoLibre, los Socios dirigen a sus visitantes al sitio y ganan dinero por cada nueva compra, publicación y/o registro activo que realicen dichos usuarios referidos.
Material de apoyo utilizado por Ivonne Suárez, Retention Marketing Manager de MercadoLibre.com en el marco del Desayuno Mensual de la CACE, tema del mes: "En busca de la fórmula para aumentar las conversiones y “transformar” usuarios en clientes”.
Para mas informacion ingresar en: www.comunidadebusiness.com. Seguinos en twitter @einstituto
MercadoSocios es el programa de publicidad de MercadoLibre que le permite a las personas ganar dinero con su sitio web, convirtiéndose en Socios de MercadoLibre.
A partir de anuncios con ofertas de MercadoLibre, los Socios dirigen a sus visitantes al sitio y ganan dinero por cada nueva compra, publicación y/o registro activo que realicen dichos usuarios referidos.
MercadoSocios es el programa de publicidad de MercadoLibre que le permite a las personas ganar dinero con su sitio web, convirtiéndose en Socios de MercadoLibre.
A partir de anuncios con ofertas de MercadoLibre, los Socios dirigen a sus visitantes al sitio y ganan dinero por cada nueva compra, publicación y/o registro activo que realicen dichos usuarios referidos.
Casos de estudio empresariales
Analisis de casos empresariales
Estudio de casos de empresas
Casos de estudio de administracion de empresas
Case study examples
Case studies
Presentación de Marketing Digital en Chihuahua México - Nov 2011Tecreadi Consulting
Presentación del primer modulo del taller de Marketing Electrónico de Alto Impacto impartido en las instalaciones del Centro de Investigación y Desarrollo Económico de la Universidad Autónoma de Chihuahua en Noviembre del 2011. Invcluye información adicional en cuanto a nuestro estado Chihuahua. Brecha Digital en el estado de Chihuahua, Penetración de internet en Chihuahua, Usuarios conectados a internet en Chihuahua, Publicidad Digital en Chihuahua, Publicidad online en chihuahua, Agenda Digital estatal Chihuahua.
El primer Emarket Place colombiano para MiPymes es un hecho
Mercar.org el primer sitio de mercado en Internet para las MiPymes colombianas inicia operaciones y abre sus puertas a compradores de todo el mundo.
METODOS DE VALUACIÓN DE INVENTARIOS.pptxBrendaRub1
Los metodos de valuación de inentarios permiten gestionar y evaluar de una manera más eficiente los inventarios a nivel económico, este documento contiene los mas usados y la importancia de conocerlos para poder aplicarlos de la manera mas conveniente en la empresa
Anna Lucia Alfaro Dardón, Harvard MPA/ID.
Opportunities, constraints and challenges for the development of the small and medium enterprise (SME) sector in Central America, with an analytical study of the SME sector in Nicaragua. - focused on the current supply and demand gap for credit and financial services.
Anna Lucía Alfaro Dardón
Dr. Ivan Alfaro
2. Sobre MercadoLibre.com
¿Qué es MercadoLibre.com?
MercadoLibre es una compañía de
tecnología que ofrece soluciones
de comercio por Internet
Los clientes pueden:
• Comprar
• Vender
• Pagar
• Publicitar
Diversidad de productos y servicios
CUNA DE EMPRENDIMIENTOS
3. MercadoLibre cubre casi toda América latina y Portugal
Países en los cuales MercadoLibre tiene
operaciones Principales estadísticas de MercadoLibre
Sitio número uno de retail en todos los mercados
Más de 1500 empleados
To come from
Mexico Más de 52.000 personas generan todo o la mayor
company
Dominican Republic
parte de sus ingresos a través de MercadoLibre
(Fuente: The Nielsen Company)
Venezuela
Panamá Gran solvencia económico-financiera, posición de
Costa Rica liderazgo y óptima proyección a futuro
Colombia
Ecuador
Brazil
Peru
Chile
Uruguay
Argentina
4. Modelo de Negocio
Modelo de Negocio
Segmentos de negocios complementarios
Soluciones de comercio por Internet
Plataformas de Pagos
Internet
Financia Pagos fuera
Plataforma Plataforma Plataforma
Plataforma de la
de compras de de miento al
de Pagos Plataforma
y ventas Clasificados Publicidad consumo
por Internet de
MercadoLibre
6. Funcionamiento de la plataforma de compras y ventas
Transacción privada
Pago y entrega del producto
Los usuarios
negocian
Mensaje automático
El comprador
al comprador con
manifiesta interés
datos de contacto del
vendedor y viceversa
El vendedor publica un
anuncio de su producto o Interesados visitan una
servicio en la plataforma publicación
8. El origen: “Idea en un MBA. Operaciones en un garage”
Comienzos de MercadoLibre.com
Segunda mitad ’99 Argentina, Brasil, México y Uruguay
Software inicial de 15 mil dólares tecnología
creada localmente por el equipo de Ingenieros de ML
Año 2000 Colombia y Venezuela
Primera campaña de publicidad: 50 paraderos de buses con una
promoción de subastas de Palm Pilots con base $1
9. Trayectoria de MercadoLibre
8/1999 5/2000 6/2000 9/2001 1/2004 6/2004
Inicio de Aporte de U$S Lanzamiento Asociación Lanzamiento PPC
operaciones 55MM de del Programa de con eBay MercadoPago Programa de
inversores Afiliados Protección al
internacionales MercadoSocios Comprador
6/2004 11/2005 8/2007 8/2007 1/2008 8/2009
Universidad Adquisición de 8 Lanzamiento nuevo Apertura a la Bolsa Adquisición del grupo
MercadoLibre operaciones de MercadoPago TuCarro
DeRemate.com
10. MercadoLibre es el sitio de comercio electrónico más
visitado de la región y el #11 a nivel mundial
Global–Retail web sites audience (January 2010)
Total unique visitors (000s) Reach
Total Internet audience 1,237,448 100.0%
1 eBay 259,866 21.0%
2 Amazon Sites 244,658 19.8%
3 Apple.com 119,801 9.7%
4 Alibaba.com Corporation 99,928 8.1%
5 Yahoo! Shopping 53,861 4.4%
6 Wal-Mart 43,788 3.5%
7 Hewlett Packard 43,487 3.5%
8 RAKUTEN.CO.JP 37,023 3.0%
9 Groupe PPR 35,315 2.9%
10 Otto Gruppe 34,833 2.8%
11 MercadoLibre 32,196 2.6%
Latam–Retail web sites audience (October 2009)
Total unique visitors (000s) Reach
Total Internet audience 93,402 100.0%
1 MercadoLibre 27,459 29.40
2 BuscaPe.com Inc. 12,245 13.11
3 Lojas Americanas 8,916 9.55
4 Amazon Sites 7,542 8.07
5 Apple.com Worldwide Sites 5,781 6.19
6 Dell 2,903 3.11
7 AmericanGreetings Property 2,900 3.10
8 UOL Shopping 2,812 3.01
9 Hewlett Packard 2,694 2.88
10 Bing Ciao 2,299 2.46
Brazil–Retail web sites audience (October 2009)
Total unique visitors (000s) Reach
Total Internet audience 32,385 100.0%
1 Mercadolibre 10,646 32.87
2 Buscape 5,618 17.35
3 Americanas.com 5,430 16.77
4 Submarino 5,386 16.63
5 Québarato 3,801 11.74
6 Uol shopping 2,774 8.57
7 Magazineluiza.com.br 2,133 6.59
8 Netshoes.com.br 2,070 6.39
9 Casasbahia.com.br 2,042 6.31
10 Bondfaro 2,003 6.19
11. … y uno de los destinos preferidos de los internautas en la
región
Latam–total internet audience (October 2009)
Total unique visitors (000s) Reach
Total Internet audience 93,402 100.0%
1 Google sites 82,822 88.67
2 Microsoft sites 81,723 87.50
3 Yahoo! sites 52,133 55.82
4 Facebook.com 40,958 43.85
5 Wikimedia foundation sites 36,440 39.01
6 Terra - Telefonica 34,707 37.16
7 Mercadolibre 27,459 29.40
8 WordPress 27,455 29.39
9 Uol 24,526 26.26
10 Grupo Brasil Telecom 18,059 19.34
Fuente: ComScore
Brazil–total internet audience (October 2009)
Total unique visitors (000s) Reach
Total Internet audience 32,385 100.0%
1 Google Sites 27,180 83.93
2 Microsoft Sites 25,976 80.21
3 UOL 21,758 67.19
4 Yahoo! Sites 18,162 56.08
5 Terra - Telefonica 18,062 55.77
6 Grupo Brasil Telecom 17,661 54.53
7 Organizacoes Globo 17,559 54.22
8 Wikimedia Foundation Sites 11,241 34.71
9 WordPress 10,971 33.88
10 MercadoLibre 10,646 32.87
Source: ComScore
12. Hoy: MELI en el Nasdaq
… pero, cómo lo logramos?
13. Hoy: MELI en el Nasdaq
Trabajamos siempre enfocados en los usuarios
Escuchando sus opiniones para entender sus necesidades
Desarrollando soluciones adaptadas
Invitándolos a participar en tests de usabilidad
Acercándoles las últimas innovaciones a nivel mundial
Realizando capacitaciones constantes a vendedores
Generando comunidad entre los usuarios
14. Hoy: MELI en el Nasdaq
Con una cultura que ha sido clave para alcanzar el éxito
De liderazgo a través del ejemplo
Flexible y dinámica
De puertas abiertas e informal
Colaborativa, orientada al trabajo en equipo y a la
meritocracia
Con fuerte énfasis en promover desde adentro
Con marcados estándares de integridad
De “trabajo duro” y mejora continua
Extremadamente focalizada en ejecutar y en alcanzar
resultados
15. Hoy: MELI en el Nasdaq
Sin embargo, siempre se cometen errores…
Principal:
Seguir a nuestros competidores –y aceptar la presión de
empleados e inversores- para hacer marketing masivo
cuando internet tenía una penetración del 5% y el comercio
electrónico un 5% de ese monto
Menores:
Equipos muy grandes y management muy caro en mercados
pequeños durante los primeros pasos
Lanzamiento de US Hispanics
Constante cuello de botella en el área de IT/programación
Tardanza en encontrar la mejor solución para motors y real
estate