Facebook marketing y la importancia de tener una estrategia focalizada y unos objetivos es fundamental a la hora de crear un facebook para una empresa es una realidad cada vez más patente que las marcas necesitan establecer una estrategia de marketing en las redes sociales. De hecho, hay muchas marcas que a tienen su página en Facebook y han conseguido que se conviertan en el primer destino de los consumidores. Pero, a medida que las comunidades sociales van creciendo, va siendo más difícil hacerse notar entre el ruido de la web y lograr que los fans se vinculen e interactúen con la marca.
http://www.socialmediamanagers.com.es.
http://www.dobleveta.com/facebook-plan/
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SELECCIONAMOS EIMPLEMENTAMOSESTRATEGIAS EN SOCIALMEDIA
Start
www.dobleveta.com
SOCIAL MEDIA AGENCIA
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700BillONES De Minutos al mes pasados en Facebook
20MillONES Aplicaciones instaladas al día
48% De jóvenes que obtienen sus noticias a través de FB
250MillONES
93% SON usuarios Adultos QUE usan FB
1 deCADA8 Minutos en línea SON dedicados a FB
Datos de Facebook
De personas que interactúan al mes desde fuera
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48% 18-34 años de edad ven FB cuando se despiertan
28% 18-34 años de edad, ven FB antes de levantarse de la cama
30%+ Porcentaje de la base de usuarios mayor de 35
18-24
74% Año tras año, el crecimiento del segmento básico
98% 18-24 años acceden diariamente a las cuentas sociales
mensuales
¡¡¡¡Tu mercado ya ESTA
A que Esperas!!!
Edad del segmento básico
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54 Número medio de gusto por mensaje en FB la página
de una marca
50%+ Las empresas que estén de acuerdo FB es beneficioso
para ellos
41%
67%
47%
53%
Facebook & Tu negocio
Las empresas B2C utilizando FB adquiere un cliente a
través de FB
Empresas B2B utilizando FB que adquiere un cliente
a través de FB
Que usan redes sociales son más propensos a ser
consumidores de moda
De usuarios de redes sociales siguen a una marca
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BENEFICIOS
Los beneficios de una campaña
focalizada y efectiva son muchos y
van más allá de la generación de
ingresos directos
Seguidores de la
fanpages
Ofertas del mercado y los
cupones
Mejora la clasificación
en Google
Eventos
compartidos
Le gusta construir
credibilidad
Los comentarios aumentan
el bombo
Mensajes crean conciencia de
marca
Se integra con el
móvil
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Próximos pasos
1. Crear una estrategia de marca de Facebook
2. Crear un pagina de fans y una aplicación de destino.
3. Construir una base de seguidores en consonancia a través de
una página de fans
4. Crear relaciones con sus clientes
5. Convertir a los clientes a través de promociones especiales y
descuentos
6. Integrar FB en su página de aterrizaje móvil
7 Manejar la campaña a largo plazo
Enfocate y toma decisiones
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Facebook
OFERTA ESPECIAL FACEBOOK
• Sesión de estrategia personalizada en
Facebook
• Trabajar con su negocio para desarrollar
campañas personalizadas y orientadas
de Facebook, incluyendo una página de
fans y Aplicaciones web dentro de
Facebook
• Gestion de la campaña a largo plazo
LLAMANOS TE SORPRENDERAS
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CONTACTA CON NOSOTROS
@Dobleveta1
SOCIALMEDIAMARKETING
MADRID
Virgen del coro 7
654 578 406
644 152 111
www.dobleveta.com
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145/13/2013
GRACIAS
Esperamos trabajar con usted en su
estrategia de medios sociales
Notas del editor
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Services SlideThis is a slide to expose your Service. Use “Service Slide” Layout on Master Slide View.Add your higher size photo or logo by click the image icon. You can make it transparent saved to Png file.--------------------------Animation This Slide using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------StrategiesBuilding communications on Social media is not easy, share do’s and don’t when communicate Social Media campaign.This Slide use “Comparisons” Layout on Master Slide View--------------------------Animation I’m using ‘wipe’ and ‘flashbulb’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------TestimonialsYou can add what people said about your service on this slide.This slide use “Testimonials” Layout on Master Slide View.--------------------------Animation This Slide using ‘Peek in’ and ‘flash bulb’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Connected SlideThis slide use “Connected” Layout on Master Slide View.Put your contact information here.The icons can be found in “images” folder.
--------------------------Closing SlidePut the closing statement here.This Slide use “Section Heade” Layout on Master Slide View.