Lesson for the Postgraduate Diploma in Management and International Cultural Co-operation of the University of Barcelona.

1. © Addison & Collaborabrands 1
Diana Pinos
I n f o r m a t i o n and C o mm u n i c a t i o n
T e ch n o l o g i e s in C u l t u r a l M a n a g e m e n t
January, 2016
Postgraduate Diploma in Management and International
Cultural Co-operation

2. © Addison & Collaborabrands 2
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

3. © Addison & Collaborabrands 3
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.youtube.com/watch?v=db7o3zOZIfk

4. Índice
Context: New Paradigm
“The Digital Age”
Index
The ICTs in Culture
A case study: the platforms of
the University of Barcelona
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

5. Context: New
Paradigm
“The Digital Age”
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

6. ICTs are profoundly changing the social and human activities, generating
new habits
Source: Gartner, 2012 Source: Digital Consumer Survey España, Accenture and Ametic, 2014
 61% of Spaniards listen to
music on "Youtube".
 25% watch TV online.
 31% of Spaniards have an
e-reader (global average: 14%).
 39% of digital content is
consumed through two screens
at once.
context
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

7. context
Diploma de Postgrado en Gestión y Cooperación Cultural Internacional Diana Pinos @psydiana
 With more than 7,300 devices in the
world the number of mobile phones for
the first time exceeded the number of
people in the world.
 Spain "connected society" -
European country with more
smartphone users. 97% Spanish
homes have a smartphone (2015).
 For the first time, Americans spend
more time using mobile than
watching TV.
Sources: Flurry Analytics, 2014. Encuesta sobre penetración del móvil en Europa, eMarketer, 2014. Encuesta INE sobre Equipamiento y Uso de Tecnologías de
Información y Comunicación en los Hogares, 2015. Informe Mobile en España y en el Mundo, Ditrendia 2015..

8. WEB 1.0 WEB 2.0 WEB 3.0
Information
container
Passive consumer
Access: via web page
Unidirectional
Interaction, collaboration
and communication
Prosumer: new consumer
content creator / shares.
Access: through social
networks
Multidirectional
Transformation of the
interaction
Interpretation, data
connection, adaptation
Access: through
applications, cloud,
multidevices ...
context
Defining the meaning ...
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

9. Democratization of Information Technologies
BIG DATA
(generating
information)
SOCIAL
NETWORKS
APPS
context
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

10. The ICTs in
culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

11. The ICTs in culture
The technological revolution-democratization ICTs
Internet + new mobile devices
new ways of consuming culture and also to produce, distribute
and share it.
production
distribution
consumption
diffusion
Culture Industry
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

12. *Source: García Canclini, Néstor “Nuevos modelos creativos
desarrollados por los jóvenes” 2013
Linear cultural development
Reformulation of creativity:
creative uses of preexisting materials and
their changes in circulation
creation
comunication
reception
creation
comunication
reception
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

13.  “Industrial Revolution 2.0: How the Material World will
Newly Materialise”, Victoria Museum. Design London
Festival. Staging by Murray Moss about 3D impression.
Will it change our world
this printer?
3D Printers
3D-printing pen 3Doodler
https://www.youtube.com/watch?v=8QH5p_b8wlo#t=48
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

14. Google Cultural Institute opens up
as a platform for museums to build
their own mobile apps
Bringing the
museum
to mobile
www.google.com/culturalinstitute
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

15.  San Antonio, Texas.
 Includes ebooks, audiobooks and
databases.
 Features: 700 ebook readers, 48
stations with iMacs, 9 Mac laptops and
40 iPads.
 Access via e-readers over 10,000
current titles.
The first fully digital library
100,000 visitors in its first year
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

16. "a mobile art for the mobile"
Obra de Ignacio Uriarte
http://www.lapanera.cat/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

17. Diploma de Postgrado en Gestión y Cooperación Cultural Internacional Diana Pinos @psydiana
Joeli Bradley Project manager of Future of Everything
"Cultural organizations need to have more
knowledge of the digital environment and
to be more creative in working with
technology moving from a transactional
relationship to a collaborative one"
The ICTs in culture

18. TRENDS
CROWDSOURCING
Participatory culture
INTERNET OF THINGS
(IoT) - Cloud
Virtual Reality (VR)
Wereables, etc…
GAMIFICATION
Mechanic play in non
playful enviroments
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
HYPERPERSONALIZATION.
– The New cultural paradigm?

19. crowdsourcing
Unique Visitors
http://www.uniquevisitors.me/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

20. gamification
Dallas Museum of Art – DMA Friends
https://www.dma.org/visit/dma-friends
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

21. Diploma de Postgrado en Gestión y Cooperación Cultural Internacional Diana Pinos @psydiana
Internet
Of Things
https://www.youtube.com/watch?v=o352td5sivM#t=254
The Wereable
Fashion Orchestra
Future city Lab
Lightswarm
an interactive light
installation that responds
to the sound of the city
https://vimeo.com/148179038
The ICTs in culture

22. Diploma de Postgrado en Gestión y Cooperación Cultural Internacional Diana Pinos @psydiana
Internet
Of Things Oculus Glasses
Virtual Reality
The ICTs in culture

23. Diploma de Postgrado en Gestión y Cooperación Cultural Internacional Diana Pinos @psydiana
Hyperpersonalization
screen.ly
The ICTs in culture

24. Diploma de Postgrado en Gestión y Cooperación Cultural Internacional Diana Pinos @psydiana
PAY PER LAUGH- Teatreneu
https://www.youtube.com/watch?
time_continue=124&v=ydkRqLC9AXQ
The ICTs in culture
Hyperpersonalization

25. Growth of INTERNET
& SOCIAL NETWORKS
INFORMATION COMMUNICATION
COOPERATIONINTERACTION
A meeting point for cultural management professionals.
Cultural
Community
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

26. Horizontal social networks:
Addressed to a generic audience
Vertical social networks: specialization
Thematic
By activity
Shared content
Microblogging
Main function:
Link people
Redes Sociales y Gestión Cultural http://www.linkedin.com/
groups/Redes-sociales-gesti%C3%B3n-cultural-3781125
co.linkedin.com/in/fundaculta
FUNDACULTA The Cultural Innovation Network
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

27. The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

28. There are a multitude of social networks, tools and platforms on the Internet
And they are increasing ...
Planning
Execution
Decision
The important thing is a good MANAGEMENT
6 consells per difondre un projecte cultural a les Xarxes Socials-
http://initec.cat/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

29. Text of Teresa Lizaranzu, President of Acción Cultural Española (AC/E)
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

30. Tools to manage information
RSS (Really Simple Sindication)
Possibility of subscription to an
Internet site.
Systematically notifies you about
new content.
http://feedly.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Updates in only one place
An agreggator, specific tool to manage
from a single location the RSS
subscriptions:
 Receives the contents of the various
subscriptions
 Allows you to sort your subscriptions
 Read without going to the website
 Indicates the remaining reading items

31. http://www.youtube.com/watch?v=ZREymZ8RLtY
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage information

32. del.icio.us
 STORE: allows you to save your favorite pages.
 On line: access from any computer.
 CLASSIFY: the information organized by tags.
 NETWORK: you can see who added the same links.
 Allows to share and recommend links.
 EASY: the pages are filing by subject.
delicious.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage information
All your fav links stored

33. http://www.youtube.com/watch?v=jNHYyUBlRkM
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage information

34. Tools to manage communication
Hootsuite allows to manage different social
networks from one site / app
Free version:
 Until 5 social networks profiles.
 Schedule updates: time and date.
 Shorten URLs.
 Get basic statistics.
 Include RSS services.
http://hootsuite.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

35. The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage communication

36. Tools to manage interaction
Facebook Insights
Statistics and metrics provided by the same social
network about the content of a particular page
(fanpage)
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

37. The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage interaction

38. http://socialbro.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
Tools to manage interaction

39. Tools to manage cooperation
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

40. The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://ecflabs.org
ECF Labs: European platform of thematic forums

41. http://maxiculture.eu/community/
https://www.youtube.com/watch?v=clZyfzhP0JA
#MAXICULTURE
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

42. http://artworkproject.com/
Share jobs in fine arts, lets you have your own blog.
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

43. International artist community on the net
http://www.deviantart.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

44. crowfunding
http://www.kickstarter.com/
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.verkami.com/

45. Diploma de Postgrado en Gestión y Cooperación Cultural Internacional Diana Pinos @psydiana
Fuente: Flurry Analytics, 2015
 APPS growth of 58% in 2015
SONGKIK
Festook
Periscope
The ICTs in culture

46. https://www.youtube.com/watch?v=ZR4eSmmPCxg
Augmented Reality
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

47. https://itunes.apple.com/es/app/itheatre/id319720681
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

48. AR
https://itunes.apple.com/es/app/bcn-visual/id483526697?mt=8
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

49. http://culturetagames.com/
The first videogame about cultural and tourist
management in the world
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

50. Website for an app without programming
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://diy.como.com/

51. https://www.youtube.com/watch?v=9J7GpVQCfms
The ICTs in culture
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

52. The platforms
Of the University of
Barcelona
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

53. The UB platforms
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
http://www.ub.edu/cultural/

54. Online platform for cultural professionals interested in Latin American
cultural co-operation that collects and provides free access to digital
resources related with cultural management and cultural policies
Portal Iberoamericano de Gestión Cultural
www.gestioncultural.org
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
@PortalGC
monthly
4.905 fans
6.556 followers

55. @CULTmanageUB
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
 We also have a twitter account for the INTERNACIONAL
community

56. Cultural Box, virtual library
www.culturalbox.org
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms

57. Blogosfera Cultural
www.blogosferacultural.org
 Collects and presents blogs created by management and
cultural policies professionals.
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms

58. Platform with information, documentation, counseling, policy and
cultural cooperation experiences of Latin America.
Coopera.Cultura
www.gestioncultural.org/cooperacultura
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms

59. @RedArqueotur
Red Arqueotur
Arqueotur
http://www.arqueotur.org/
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
'Arqueotur-Archaeological Tourism Network’ is an
international project that aims to develop, promote and
commercialize archaeological tourism.

60. Cultural UB
http://culturalub.blogspot.com.es/

A forum space
Send me your posts and comments!! ;)
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms

61. Profestival
http://profestival.net/
@ProFestival_Net
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana
The UB platforms
Interactive site to promote festivals and online services
for professionals.
ProFestival.net
1.870 fans
918 followers

62. Thanks! 
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana

63. Diana Pinos
delicious.com/psydiana
@psydiana
www.facebook.com/psydiana
diana.pinos@ub.edu
es.linkedin.com/in/dianapinos/
portalgc@gestioncultural.org
http://www.slideshare.net/
DianaPinos
Postgraduate Diploma in Management and International Cultural Co-operation Diana Pinos @psydiana