8. PUPPETMASTER:
diseñador de ARG que juega el papel simultaneo de aliado y
enemigo para el jugador ya que crea obstaculos o provisiones
para sobrepasarlo. SE mantienen detrás de cortina y no son
necesariamente revelados a los jugadores
THE CURTAIN:
Metaf https://www.google.com/url?
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjAgf
qytv_aAhUEtRQKHQdXBwIQjRx6BAgBEAU&url=https%3A%2F
%2Fwww.youtube.com%2Fwatch%3Fv%3D-
RQxD4Ff7dY&psig=AOvVaw3XxLo0NOm47vhmPKKwxAQr&us
t=1526188766369135 ora que hace alusion a la separacion
entre el jugador y el pappetmaster
https://www.google.com/url?
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjB4
vHGtf_aAhVJthQKHaGLBb4QjRx6BAgBEAU&url=https%3A
%2F%2Ftwitter.com
%2Frabbitholekc&psig=AOvVaw0LTauN2zWF2qR5OLkh-
ZVW&ust=1526188517558696:
Primer medio a traves el cual los jugadores entran en contacto
con el ARG. Se suelen dejar varias entradas para maximizar el
numero de usuarios.
This Is Not A Game(TINAG)
Los arg tratan de parecer que no son juegos
9.
10. PUPPETMASTER:
diseñador de ARG que juega el papel simultaneo de aliado y enemigo para el jugador ya que
crea obstaculos o provisiones para sobrepasarlo. SE mantienen detrás de cortina y no son
necesariamente revelados a los jugadores
THE CURTAIN:
Metaf https://www.google.com/url?
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjAgfqytv_aAhUEtRQKHQdXBwIQj
Rx6BAgBEAU&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D-
RQxD4Ff7dY&psig=AOvVaw3XxLo0NOm47vhmPKKwxAQr&ust=1526188766369135 ora que
hace alusion a la separacion entre el jugador y el pappetmaster
https://www.google.com/url?
sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjB4vHGtf_aAhVJthQKHaGLBb4Qj
Rx6BAgBEAU&url=https%3A%2F%2Ftwitter.com
%2Frabbitholekc&psig=AOvVaw0LTauN2zWF2qR5OLkh-ZVW&ust=1526188517558696:
Primer medio a traves el cual los jugadores entran en contacto con el ARG. Se suelen dejar
varias entradas para maximizar el numero de usuarios.
This Is Not A Game(TINAG)
Los arg tratan de parecer que no son juegos
21. Sir Andrew Perth MP
House of Commons
London
SW1A 0AA
29 September 2016
THE GROUP OF EXPERTS
The British School
C/ Inés Rosales,116
Castilleja de la Cuesta
Seville (Spain)
To The Group of Experts,
The British Government needs from your help in order to solve a small crisis related with the lack
of Spaniards interested in taking a gap-year to travel around the world. We ought to make Spanish
youngsters leave their country and visit Commonwealth countries (United Kingdom, Canada,
Australia, New Zealand, South Africa, India, Pakistan, Sri Lanka, and many others) before starting
their University degrees, so they have the opportunity to improve their English level, become more
independent and spend their money in our countries.
Your task will be to create a cross-platform advertising campaign, that captivates the attention
of Post-Millennials (born from mid-1990s to late 2000s), specially digital-natives that are use to
consuming information through the Internet. The campaign you create has to have the potencial of
going viral through smartphones and social media.
You have been chosen to be part of ‘The Group of Experts’ due to your expertise in digital
platforms and your knowledge of social media.
Remember this information is confidential.
Your sincerely,
Sir Andrew Perth MP
Secretary of State for Foreign and Commonwealth Affairs
01.MP’s_official letter.pdf
02.What is a Cross-platform
Advertising Campaign.pdf
03. Marion Volt’s_card 04.TopSecret_Video.mp4
30. Andamiaje y zona de desarrollo proximo (Vigotsky)
Educación enAcción (Bruner)
Aprendizaje social y el entorno (Bandura)
…
Reality is Broken (McGonigal)
Gamification (Yu-Kai)
PILARES SOBRE LOS QUE NOS