1) �Cu�l de las siguientes funciones de una marca no se relaciona ta.pdf

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Las funciones de una marca que no se relacionan directamente con una función comercial son optimizar la compra del mejor producto en una categoría. Los componentes que no pertenecen al valor de la marca son los consumidores. Las percepciones de los consumidores sobre el surtido de un minorista dependen de la estrategia de agrupación de marcas.

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1) Cul de las siguientes funciones de una marca no se relaciona tan estrechamente con una funcin
comercial? a. fiabilidad b. fuerte diferenciacin c. optimizacin comprando el mejor producto en
una categora d. fuente de retornos financieros
2) Qu no se relaciona con las dimensiones de la marca principal? a. smbolos b. beneficios
funcionales c. pas de origen D. beneficios emocionales
4) Seleccionar atributos que crearn una ventaja competitiva a largo plazo significa: a.
segmentacin B. focalizacin c. posicionamiento
6) Cul de estos componentes no pertenece al valor de marca? a. calidad percibida b.
consumidores c. reconocimiento de marca d. asociaciones de marca e. lealtad a la marca
11) Las percepciones de los consumidores sobre el surtido del minorista dentro de una categora
de productos depende de: a. estrategia de agrupacin de marcas b. estrategia de marca de
pas/ciudad de origen c. canal de estrategia de marca de distribucin d. combinacin de marcas
existentes y nuevas
12) Cul de las asociaciones enumeradas no prescribe a las asociaciones de marca secundaria? a.
innovaciones B. pas de origen c. canal de distribucin d. eventos

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