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The OfficeMax Experience in México …

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customersforever
customersforever

OfficeMax México – Customer Loyalty Programs. Programas de Lealtad.

EmpresarialesEducación
1 de 27
CALA 2007 OfficeMax’s Journey into Loyalty
[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OfficeMax Mexico ,[object Object],[object Object],[object Object],[object Object]
Steps to a formal program ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mexican Office Products Market ,[object Object],[object Object],[object Object]
Mexican Office Products Market from the Customer Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer behavior with office products and paper
Mexican Office Products Market from the Consumer Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Market Office Products & Paper Suppliers Cold/Distant Connection – merely functional
Goals Established ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to begin? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Program Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning and Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Program Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introducing MaxPuntos ,[object Object],[object Object],[object Object],[object Object],[object Object]
Poster área de cajas y CopyMax El poster se coloca en el escritorio de cajas y CopyMax
Manteleta CopyMax La manteleta es de uso exclusivo de CopyMax y coloca sobre las mesas de espera o en el escritorio del área.
Poster / Manteleta En CopyMax debemos instalar el poster y la manteleta juntos para tener un impacto mayor
Tensor para áreas de filas y muebles Los 4 tensores que se enviaron a cada tienda se instalan cada uno en fila de cajas, fila de CopyMax, área de muebles y el último movible entre las áreas de electrónica y cómputo.
Stopper para promociones de dobles puntos Los stoppers se utilizan para delimitar el área de productos marcas OfficeMax (OfficeEditions, MaxBrite, OfficeMax) y promover dobles puntos en su compra.
Zona Dobles Puntos El objetivo del stopper es resaltar productos de marca propia utilizando adicionalmente un impreso en el piso que dice “aquí se ganan dobles puntos” (cont.) Stopper dobles puntos “ Aquí se ganan dobles puntos”
Program Introduction ,[object Object],[object Object]
Why pilot the program first? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are we learning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are we learning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are we learning? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where will the program go? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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The OfficeMax Experience in México …

  • 1. CALA 2007 OfficeMax’s Journey into Loyalty
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  • 15. Poster área de cajas y CopyMax El poster se coloca en el escritorio de cajas y CopyMax
  • 16. Manteleta CopyMax La manteleta es de uso exclusivo de CopyMax y coloca sobre las mesas de espera o en el escritorio del área.
  • 17. Poster / Manteleta En CopyMax debemos instalar el poster y la manteleta juntos para tener un impacto mayor
  • 18. Tensor para áreas de filas y muebles Los 4 tensores que se enviaron a cada tienda se instalan cada uno en fila de cajas, fila de CopyMax, área de muebles y el último movible entre las áreas de electrónica y cómputo.
  • 19. Stopper para promociones de dobles puntos Los stoppers se utilizan para delimitar el área de productos marcas OfficeMax (OfficeEditions, MaxBrite, OfficeMax) y promover dobles puntos en su compra.
  • 20. Zona Dobles Puntos El objetivo del stopper es resaltar productos de marca propia utilizando adicionalmente un impreso en el piso que dice “aquí se ganan dobles puntos” (cont.) Stopper dobles puntos “ Aquí se ganan dobles puntos”
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