Daniel Velasquez - eCommerce Day Argentina 2018
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Presentación de Daniel Velasquez para el eCommerce Day Argentina 2018
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Daniel Velasquez - eCommerce Day Argentina 2018
- 1. Como Unificar el Customer Journey
- 2. Desafíos
- 3. 3 1 2 3 Información aislada Experiencias no lineales Atribución Omnicanal
- 4. 4
- 5. Lui s sol t er o CAmi l a ?
- 9. Children in Household: No Estimated HH Income: $40,000 - $60,000 Interés: Carteras Drivers: Regalos Ciudad: Lima Noticias: Finanzas Deportes: Futbol In Market: Equipos de sonido Ultima compra : Teatro Perfil de viajes: Aventura Hobbies: Deportes extremos Restaurants: Italianos Categoría futbol: Barcelona futbol Club Adaptive Intelligent Apps
- 10. Segmentación de clientes Información Anónima Lima CarterasRegalos Ingresos 20K-40K Sin compra
- 11. Luis Rodriguez
- 12. ?
- 13. Ahora es fácil dar un buen regalo
- 14. Ahora es fácil dar un buen regalo Agregar al carrito Llévate el descuento y una presentación de regalo
- 15. Unos días antes del cumpleaños
- 17. Talla: 39 Dirección: Zurco 911 ConquistadoresOrden: 1234 Mensaje: Camila Martinez
- 19. Juan de compras Nombre Apellido Email Luis Rodriguez juandecompras@miempr Interacciones Visitas a la Web Pedidos Quejas Productos Estado de cuenta Al día Tipo Cliente Platinum Puntos Cliente 157.567 Cliente Mi Empresa S.A.C
- 20. El día de su cumpleaños…
- 21. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Omnicanalidad cloud La tecnología detrás de la experiencia
- 22. Unificar información propia y de terceros Data In 1st Party 2nd Party 3rd Party
- 23. Fonte: RightNow and Harris Interactive, Customer Experience Impact Report, Dec 2015 Conoce a juan… MOBILE ID Juan.garcia@gmail.com Juangar1 @Hotmail.com EMAIL ID Iphone 7 Samsung Galaxy S7 DESKTOP ID lenovo YOGA x230-casa Macbook air-trabajo POS ID BKUIID ID GRAPH
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- Hello and welcome to the Oracle Marketing Cloud’s Responsys and Mobile Overview. <number>
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- The Oracle Marketing Cloud enables marketers to adapt to each buyer interaction throughout the different stages of the sales cycle. Marketers have the ability to connect with their buyers across today’s most popular channels including the latest Social, Mobile and Display platforms, as well as more traditional channels like Email, Web and even Direct Mail. Every interaction is orchestrated from within a single location, allowing marketing teams to quickly respond to real-time buyer behavior. On the flip side, beyond to ability to understand and respond to each buyer interactions fast, marketers also require relevant content to be available to drive conversations with buyers throughout the sales cycle. With the Oracle Marketing Cloud, marketing teams have the ability to immediately align buyer journeys with accurate content production leveraging a unified, editorial calendar that allows marketers to plan and re-purpose content for each journey easily. <number>
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