1. ¿Cómo podemos ver e interpretar nuestra red social?
Profesor: Dr. Juan MC Larrosa
1
2. ¿Quién es este?
Soy profesor de Economía de la UNS
Doctor en Economía,
Magíster en Administración y
Magíster en Computación Científica.
Investigador asistente de CONICET
Hincha de Boca Juniors
2
3. Las redes sociales
Las redes sociales son una forma de entender cómo
nos relacionamos y que consecuencias tiene ello sobre
nuestra conducta
Una red comprende:
Actores (personas, empresas, países)
Enlaces (que los relaciona?... Amistad, insumos,
comercio)
La estructura de las relaciones en sí… la red.
3
4. ¿Cómo se forma una red?
La gente establece relaciones… el hombre es un animal
social.
Las redes sociales se forman desde siempre….
Hermana/os, prima/os, amiga/os del jardín de infantes-
primario-secundario-universidad, compañeros del
barrio, novia/os…
¿Para qué sirven las redes sociales?
Transmitir información
Recibir apoyo emocional/tangible
Disfrutar de más diversos servicios y bienes
4
5. ¿Cómo se forma una red?
Experimento
Información
¿Cómo fluye?
5
6. ¿Qué tipos de red hay?
6
Mark Lombardi: rastreó y
mapeo crisis financieras
globales en los 1980s y 1990s
de fuentes públicas como las
noticias
7. ¿Qué tipos de red hay?
7
Monos rhesus
cortejo
agresión
proximidad
8. ¿Qué tipos de red hay?
Actores (empresas) y relaciones (ventas) crean redes
de ventas
8
Comerciantes africanos
9. ¿Qué tipos de red hay?
9
Redes de espionaje (Alemania del Este)
La vida de los otros (2006)
11. Juan de Lezica y Torrezuri
Francisco Antonio de Escalada
¿Qué tipos de red hay?
11
Red de individuos de
los grupos familiares que
ostentaron un cargo en
Cabildo de Buenos Aires
12. ¿Qué tipos de red hay?
12Cazadores-recolectores en África
13. ¿Qué tipos de red hay?
13
Redes de ingredientes de recetas
22. 6 tipos de redes sociales de medios en Twitter
[Dividido]
Multitudes polarizadas
[Unificado]
Multitud apretada
[Fragmentada]
Agrupamientos de marcas
[Clustered]
Community Clusters
[In-Hub & Spoke]
Red de difusión
[Out-Hub & Spoke]
Red de soporte
30. Cerrando…
30
Todos vivimos enredados
Desde la familia cuando somos bebés… hasta el centro
de jubilados…
Desde lo online… hasta las charlas en el consorcio del
edificio
Hay mucho por estudiar y saber sobre redes sociales...
Se necesita gente en este campo de estudio… si a
alguien le interesa…
Y si no les interesa… por lo menos aprendieron algo
más… ;)
The network of connections among people who tweeted “#My2K” over the 1-day, 21-hour, 39-minute period from Sunday, 06 January 2013 at 03:30 UTC to Tuesday, 08 January 2013 at 01:09 UTC.
The graph represents a network of 268 Twitter users whose recent tweets contained "#cmgrchat OR #smchat. The network was obtained on Friday, 18 January 2013 at 15:44 UTC. There is an edge for each follows relationship. There is an edge for each "replies-to" relationship in a tweet. There is an edge for each "mentions" relationship in a tweet. There is a self-loop edge for each tweet that is not a "replies-to" or "mentions". The tweets were made over the 3-day, 21-hour, 15-minute period from Monday, 14 January 2013 at 18:23 UTC to Friday, 18 January 2013 at 15:38 UTC.
The graph represents a network of 1,227 Twitter users whose recent tweets contained "lumia. The network was obtained on Saturday, 12 January 2013 at 19:52 UTC. There is an edge for each follows relationship. There is an edge for each "replies-to" relationship in a tweet. There is an edge for each "mentions" relationship in a tweet. There is a self-loop edge for each tweet that is not a "replies-to" or "mentions". The tweets were made over the 5-hour, 1-minute period from Saturday, 12 January 2013 at 14:36 UTC to Saturday, 12 January 2013 at 19:37 UTC.
The graph represents a network of 1,260 Twitter users whose recent tweets contained "flotus". The network was obtained on Friday, 18 January 2013 at 18:26 UTC. There is an edge for each follows relationship. There is an edge for each "replies-to" relationship in a tweet. There is an edge for each "mentions" relationship in a tweet. There is a self-loop edge for each tweet that is not a "replies-to" or "mentions". The tweets were made over the 3-hour, 3-minute period from Friday, 18 January 2013 at 15:16 UTC to Friday, 18 January 2013 at 18:20 UTC.
The graph represents a network of 399 Twitter users whose recent tweets contained "http://www.nytimes.com/2013/01/11/opinion/krugman-coins-against-crazies.html. The network was obtained on Friday, 11 January 2013 at 14:27 UTC. There is an edge for each follows relationship. There is an edge for each "replies-to" relationship in a tweet. There is an edge for each "mentions" relationship in a tweet. There is a self-loop edge for each tweet that is not a "replies-to" or "mentions". The tweets were made over the 12-hour, 32-minute period from Friday, 11 January 2013 at 01:52 UTC to Friday, 11 January 2013 at 14:24 UTC.
The graph represents a network of 388 Twitter users whose recent tweets contained "delllistens OR dellcares”. The network was obtained on Tuesday, 19 February 2013 at 17:44 UTC. There is an edge for each follows relationship. There is an edge for each "replies-to" relationship in a tweet. There is an edge for each "mentions" relationship in a tweet. There is a self-loop edge for each tweet that is not a "replies-to" or "mentions". The tweets were made over the 6-day, 21-hour, 58-minute period from Tuesday, 12 February 2013 at 19:34 UTC to Tuesday, 19 February 2013 at 17:33 UTC.