Resumen del caso El caso de SurveyMonkey retrata la evoluci�n de l.pdf

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Resumen del caso El caso de SurveyMonkey retrata la evolucin de la empresa desde su fundacin en 1999 hasta 2014. Ryan Finley, un joven graduado en ciencias informticas de la Universidad de Wisconsin- Madison, lanz SurveyMonkey para abordar la escasez de soluciones asequibles y fciles de usar. herramientas de encuestas en lnea en el mercado. En 2009, Finley vendi la empresa a Spectrum Equity y Bain Capital Ventures, al reconocer la necesidad de un socio que ayudara a la empresa a alcanzar su mximo potencial. David Goldberg, empresario y ex Yahoo! Executive, asumi el mando como director ejecutivo e inmediatamente puso en marcha su plan para encaminar a la empresa a escalar a un ritmo de crecimiento constante y rpido. Las principales iniciativas de Goldberg en los primeros das fueron contratar un slido equipo de gestin, reconstruir toda la plataforma tecnolgica y expandirse internacionalmente. A medida que avanzaba sustancialmente en estos frentes, SurveyMonkey complet varias adquisiciones y comenz a expandir su conjunto de caractersticas y ofertas de productos para incluir SurveyMonkey Audience (paneles de encuestados) y plantillas de encuestas, entre otros. La compaa complet un aumento de financiamiento secundario de $ 800 millones en 2012 para proporcionar liquidez a los empleados e inversores en lugar de una OPI y sigui adelante con sus esfuerzos para transformar su herramienta de encuestas en una plataforma completa. Aunque SurveyMonkey se haba establecido como el jugador dominante en el mercado directo al consumidor en 2013, comenz a desarrollar una oferta empresarial para competir con los otros grandes jugadores en el creciente espacio de gestin de comentarios empresariales. Habiendo logrado un tremendo crecimiento en sus 15 aos de historia, la mayora del cual tuvo lugar desde la adquisicin de 2009, mientras Goldberg y su equipo miraban hacia el 2014, se enfrentaron a la pregunta crtica de cmo priorizar las vas de crecimiento de SurveyMonkey: expansin internacional, calidad iniciativas empresariales, plataforma de crecimiento, a fin de posicionar mejor a la empresa para alcanzar su mximo potencial. Pregunta: Cmo debe priorizar SurveyMonkey sus vas de crecimiento: expansin internacional, iniciativas empresariales de calidad y crecimiento de la plataforma a fin de posicionar mejor a la empresa para alcanzar su mximo potencial? Responda la pregunta en 2-3 prrafos como mnimo..

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