Bright B. Simons Coordinator

1. III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation Bright B. Simons Coordinator 1

2. III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation MEDICINES ARE NOT CUTE THALIDOMIDE HORROR

3. ENSURING A SAFE MARKET OF MEDICINES IN WEST AFRICA EVERYTHING BOILS DOWN TO COMMUNICATING INFORMATION ABOUT QUALITY 3

5. III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation FURTHERMORE, NO MARKET IS AN ISLAND mPedigree National Presentation 2009 5

6. ...IN VIEW OF THE MODERN MARKETPLACE OF MEDICINES 6

7. III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation NEED THEREFORE FOR SMART TECHNOLOGY “SIMPLE”, MULTI-MODAL, ADAPTABLE REPLICABLE & TESTED 7

8. ...TECHNOLOGY CAN CHANGE THE DYNAMIC BY BRINGINGTHE CONSUMER/PATIENT INTO QUALITY ASSURANCE 8

10. They contain little or no active ingredients, and have been known to kill.9

11. ALARMING SOPHISTICATION Approved Counterfeit

12. BUT DONT BE DECEIVED! COUNTERFEIT DRUGS FACTORY Source: Pfizer: Counterfeiting Briefing Handout 3-29-07

13. III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation THERE IS A CLEAR CHOICE FACING THE WORLD... OR 12

15. III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation BORDER MANAGEMENT Credit: RCMP

16. GLOBAL SUPPLY CHAIN PROTOCOLS

18. 4-digit SMS number

19. 2-second response = saves 1 life.16 16

22. PUBLIC – PRIVATE PARTNERSHIP 19 19

23. III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation WHY MOBILE? Credit: Blycroft Ltd. Credit: WIRED 20 20

24. III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation

26. 3 Public Sector Agencies, and counting

27. A successful Full-run Trial of Technology

28. Complete Technology Upgrade to International Performance Standards

29. 6 Civil Society Partnerships, and counting

30. 4 Major Global Partnerships Coming UpmPedigree National Presentation 2009 22

31. III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation RECOGNITION & VALIDATION 23

33. Commercial Value Created= $42 million

34. Total Investment= $5 million

35. Target Population= 200m24 24

37. Let’s Change the odds for this one!25 25

38. III Encuentro Internacional de TIC en la Cooperación el Desarrollo III International Meeting of ICT for Development Cooperation THANK YOU QUESTIONS? 26