2. DISEÑAR EN TIEMPOS REVUELTOS
o porqué los artistas
EXPERIENCE
son las personas más
importantes del mundo
EXPERIENCE The Light on the Face Alberto Barreiro Mayo
2012
3. SOBRE MÍ
Lisa a Jeff (La Ventana Indiscreta):
Quedarse sentado mirando por la
ventana para pasar el rato es una
cosa pero hacerlo de la manera
que tú lo haces, con prismáticos y
opiniones sobre cada pequeña
cosa que ves, es...
4. LOS TIEMPOS
REVUELTOS
La crisis o el fin de la era
psicopática
Incertidumbre
Exceso
Asia
Comoditización
de la producción
Falta de sentido
Complejidad
5. LA ECONOMÍA CONCEPTUAL
Hacia un cambio de modelo?
“Los CEOs nos dijeron que tienen que operar en un mundo que es
substancialmente más volatil, incierto y complejo. Muchos compartían la visión de
que los cambios incrementales ya no eran suficientes en un mundo que está
operando de modos fundamentalmente diferentes”
Estudio de IBM con CEOs de grandes empresas en 2010
TECNOLOGÍA > CAPACIDADES > EXPERIENCIAS > SIGNIFICADOS
MADUREZ DEL MERCADO
Economía Conceptual es un término que describe la
contribución de la creatividad, la innovación y el
diseño a la competitividad económica, especialmente
en el contexto global. Daniel Pink
6. JUGANDO CON VENTAJA
O la venganza del lado derecho del cerebro dando
“...las empresas se están
cuenta que la única manera de
diferenciar sus productos y
servicios en un mercado saturado
es hacer su oferta físicamente y
emocionalmente atractiva.
Por ello las habilidades
conceptuales de los artistas suelen
ser más valiosas que las
habilidades fácilmente replicables
de un graduado en negocios
dirigido por el lado izquierdo de su
cerebro”
Harvard Business Review
7. ¿DISEÑO? HUMANIDADES DISEÑO CIENCIA
La experiencia
Tema: El mundo artificial El mundo natural
humana
Analogías Modelado Experimentación
Métodos: Metáforas Patrones Clasificación
Evaluación Síntesis Análisis
Subjectividad Practicalidad Objectividad
Imaginación Ingenio Racionalidad
Valores: Compromiso Empatía Neutralidad
Búsqueda de lo Búsqueda de lo Búsquedad de la
justo apropiado verdad
Aún hay gente que cree que el diseño es simplemente hacer más bonitas las
cosas, los lugares, o las personas. En realidad el diseño se ha expandido como un
gas en casi todos los aspectos de la actividad humana, de las ciencias y la
educación a las políticas sociales. Por una sencilla razón: una de las misiones más
fundamentales del diseño es la de ayudar a la gente a enfrentarse a los cambios.
Paula Antonelli
8. ¿DISEÑO? HUMANIDADES DISEÑO CIENCIA
La experiencia
Tema: El mundo artificial El mundo natural
humana
Analogías Modelado Experimentación
Métodos: Metáforas Patrones Clasificación
Evaluación Síntesis Análisis
Subjectividad Practicalidad Objectividad
Imaginación Ingenio Racionalidad
Valores: Compromiso Empatía Neutralidad
Búsqueda de lo Búsqueda de lo Búsquedad de la
justo apropiado verdad
Aún hay gente que cree que el diseño es simplemente hacer más bonitas las
cosas, los lugares, o las personas. En realidad el diseño se ha expandido como un
gas en casi todos los aspectos de la actividad humana, de las ciencias y la
educación a las políticas sociales. Por una sencilla razón: una de las misiones más
fundamentales del diseño es la de ayudar a la gente a enfrentarse a los cambios.
Paula Antonelli
9. PARA QUÉ
SIRVE UN
ARTISTA?
El diseño como caballo de Troya:
Es la educación en Arte y Diseño
la base de un nuevo modelo
de gestión social y empresarial?
EXPERIENCE DESIGN AS A TROJAN HORSE
10. 01. ORDEN Y CAOS
Reconocimiento de patrones
La misión del arte hoy es introducir el caos en el orden
Theodor Adorno
Los grandes diseñadores pueden crear orden del caos;
pueden comunicar claramente ideas mediante la
organización y manipuación de palabras e ideas
Jeffery Veen Text
12. 03. CREATIVIDAD
Creatividad no es más que conectar cosas. Steve Job
“... Los mismos CEOs citaron
creatividad como la cualidad de
liderazgo más importante a tener
en cuenta en los,próximos cinco
años. Los CEOs se dan cuenta
que la creatividad supera a otras
características de liderazgo. Los
líderes creativos se sienten
cómodos con la ambigüedad y la
experimentación. Para conectar e
inspirar nuevas generaciones,
lideran e interactúan de formas
totalmente nuevas”
Estudio de IBM con CEOs
de grandes empresas en 2010
13. 04. INTUICIÓN
La intuición es la percepción a través del
inconsciente.
Carl Gustav Jung
CONFIANZA Y EXPERIENCIA
14. 05. EMPATÍA
Ser el otro
Diseño de Experiencias de Usuario
o el Arte de la Empatía
17. 08. PROCESOS
UTS
Iteración. Divergencia y Convergencia
tion rds
s egy lida ryboa ts
a to
ion l strat tv en
at toria ep ows/s uirem ments
rv edi nc l q e
se hts and ectives Co ser f ct re requir ions
Ob sig ent obj ork U od i u cal
ora
t ents n
In ont ess filing framew Pr chn l expl quirem ents esig elopm
ent
C usin pro ogy Te sua rial re equirem u al D nd Dev
B ser nol Vi ito ing r Vis ont E sting
U ch Ed and pe Fr er te QA
Te Br sco Us going planning
QA On lease
Re
RGENCE
Concept Design Build Release
DIVE
d
t en
es fron ssets
ts a m io n Product ual a n
e p on fr
Wire direct ines Vis atio
CO c alid ation n
NVE on ti ls al el ns
v
Brand t valid atio
RGENCE t c irec osa fs
uc d Visu guid atio on c s
Prod sign prop brie rds in g ific ati y Produ A valid asset ts
De tive ing oa on Brand spec alid teg g Q
oria
l sse
a b i tion nv ra in Edit rcial a
Cre Brand ood idat rns Interac Desig rial st lann me
M val tte o
Edit rcial
p Com
pt pa e
nce ction
Co ra Com
m
Inte
ES
18. 08. PROCESOS
Iteración. Divergencia y Convergencia
BUSINESS
CONCEPT DEFINED
PACKAGE SOLUTION
BUNCH OF ENGAGED
PEOPLE COMMUNITY
TE
VA
BS
TI
eA
AC
LA
ID
PROPOSAL
CONTRACT LAUNCH
DEFINE ACTIVATE
NARRATE
FACTORY
22. 12. VERTICALIDAD
Pensar con las manos: Hacer estratégico.
De lo particular a lo universal y viceversa
La idea detrás de la gestión de LEGO es la de ayudar a la gente
a pensar con las manos
32. 22. AMATEURISMO
La gente que resolvía los
problemas estaban de
hecho construyendo
puentes entre áreas de
conocimiento - aplicando
soluciones y métodos
propios de una disciplina
sobre otra distinta -
Habíamos oido a menudo
que la innovación ocurre
en los límites de las
disciplinas y ahora
tenemos evidencia de ello.
Lakhani, InnoCentive
36. 26. PERFIL HUMANISTA
Ética, Sociedad y Cultura
Los objetos están
insertados en un
profundo significado
social y se convierten en
un signo de resonancias
filosóficas e ideológicas.
Mauricio Vitta, The Meaning of Design
38. 28. LA REBELIÓN DE LA
EXPERIENCIA
Yo he visto cosas que
vosotros no creeríais:
Atacar naves en llamas
más allá de Orión…
He visto rayos C brillar en
la oscuridad cerca de la
Puerta de Tannhäuser…
Todos esos momentos se
perderán… en el tiempo,
como lágrimas… en la
lluvia.
Es hora, de morir. Roy
Batty
39. 28. LA REBELIÓN DE LA
EXPERIENCIA
Experience
Es más divertido ser un
pirata que enrolarse en la
Marina.
Steve Jobs
41. 29. PROPÓSITO
Y SIGNIFICADO
En nuestro tiempo, el Arte
es necesario para
contrarrestrar las glorias y
excesos del reduccionismo
científico, especialmente
cuando se aplican a la
experiencia humana. Este
es el propósito del artista:
mantener nuestra
realidad, en toda su
fragilidad y sus dudas, en
la agenda del mundo. Jonah
Ledher
48. ¿QUÉ NOS FALTA?
CONOCER AL ENEMIGO
KPI ROI PRD
CSS CMS UX
PMO IOS YOY
WoW VOD MTD
CPM RFP CEO
BAU FED SoW
SaaS FRD SRS
API B2B ASP
CRM IPO NDA
P&L VC ...
Gestión I Procesos I Marketing I Tecnología
63. EL ESPACIO DEL DISEÑO
Amo Dese Sexo
Arte Diseñ HCI
Significad Ideas Función
64. DESIGN TAKES OVER
En 25 años los
diseñadores serán el nexo
de las cosas.
Esta nueva gran era ya ha
comenzado. El diseño se
está situando en el
escenario central de la
eterna búsqueda humana
de crear belleza de la
necesidad.
Design takes over,
Lisa: Sitting around looking out of the window to kill time is one thing but doing it the way you are with binoculars and wild opinions about every little thing you see is, is diseased!\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
\n\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n
We must not, therefore, wonder whether we really perceive a world, we must instead say:  the world is what we perceive. Merleau-Ponty (Phenomenology of Perception, p. xvi)\n\n\nDesigners work on the intangible space between humans and technology.\n\n\nOur real materials are connections: invisible. complex, dynamic and subjective relations between tools and people.\n\nProduct are inserted in a story.\n\n\n\nThe product IS the experience.\n\n\n\n\n\nDURATION I INTENSITY I BREADTH I INTERACTION I TRIGGERS I SIGNIFICANCE\n