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Recent high profile cases of poor corporate responsibility have demonstrated the potential impact on reputations.
Our business activities touch many people’s lives, including patients and physicians, shareholders, us as employees and the communities around us. Our success and good reputation depends on us continuing to meet their needs and expectations
Shareholders are of course still looking for a good return on their investment, but they increasingly want assurance that they are investing in a business that delivers shareholder value in a responsible way. The establishment of ethical investment indices such as Dow Jones Sustainability reflects these rising expectations. Customers and regulators expect high ethical standards as well as high quality products. Employees and potential recruits still want the best reward and benefit package they can get, but they also want to work for a company whose values they can recognise and relate to. Local communities only welcome those businesses that can demonstrate good corporate citizenship.
Our ‘licence to operate’ depends on the continued trust and confidence of society – without it, we will not succeed as a business.