Diapositivas presentadas por Mariano Farias Gomide, CEO y Fundador de VTEX & Vicepresidente de la Cámara Brasilera de Comercio Electrónico Camara-e.net , en el eCommerce Day Santiago 2015 en la plenaria "KEYNOTE ECOMMERCE III: RETAIL REINVENTED COMO IMPLEMENTAR EN UN RETAIL TRADICIONAL UNA ESTRATEGIA MULTICANAL CON FOCO EN EL CLIENTE Y NO EN PROCESOS ".
26. Resilience
Dictionary:
1. the power or ability to return to the original form, position, etc., after being bent, compressed, or stretched; elasticity.
2. ability to recover readily from illness, depression, adversity, or the like; buoyancy.
29. Retail Core Assets
1950-2005 - ordinary people and process
main asset = SPACE AND FINANCIAL POWER
>2005 - talented people and user experience capacity
main asset = VELOCITY and AGILITY
31. Budgeting Karma
Bigger your project, more important you are for the company
Of course there is something VERY WRONG with this culture
Upside down the flow above!!!!
1. Set goals that will enable us to grow
2. Break the goals down so that there is clear ownership
3. Refine goals into measurable targets
4. Figure out how many new people are required to hit the
targets
5. Estimate the cost of the effort
6. Benchmark against the industry
7. Make global optimizations
8. Execute
35. BE CAREFUL BY PUSH STANDARDS
BE CAREFUL BY PUSH STANDARDS
BE CAREFUL BY PUSH STANDARDS
BE CAREFUL BY PUSH STANDARDS
BE CAREFUL BY PUSH STANDARDS
BE CAREFUL BY PUSH STANDARDS
Real Standard was create by natural forces.
36. CREATE AN AGILE E-COMMERCE CHANNEL
AND THEN INTEGRATE
OMNI CHANNEL IS THE UNION OF
CHANNELS. YOU MUST CREATE THEM
BEFORE
38. CREATE THE READYNESS
Create all assets necessary as fast as it is possible.
Don't bet on a specific flow. We do not know where the war will take place.
And it is no necessity of Capex. It is a Opex game.
39. OPERATIONAL CAPABILITY - ECOMMERCE ASSETS
User Experience
Busqueda
Online - Webstore
Online - Mobile
Picking
In-store - Físico
Online - In-store
Per client
Picking Express
(1-3h picking)
Cross Docking
Picking 1day
Pago
Tienda Fisica - Caja
Online Mobile
Online - Webstore
Online - In-store
Delivery
User Collect
Drive thru
Delivery
Callcenter
Pago On Delivery User Carry
www.vtex.com
Customer Engagement Management
40. HIERARCHY
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
CREATE A NON EXCUSES ENVIRONMENT
41. un ejemplo de este nuevo mundo
50millones de usuarios unicos/mês
56ventas por segundo em la plataforma
842versiones (upgrades) los últimos 30 dias
(CONVIDAR A TODOS PARA VISITAR VTEX E ACOMPANHAR UM PROCESSO PRODUTIVO - VER VÍDEO)
42. Formula VTEX - evolução sem limites
Esta apresentação é restrita para o uso pessoal de alexandre.soncini@vtex.com.br e sua reprodução é proibida.
https://www.youtube.
com/watch?
v=xkpZQ8MK63Y
43. Conheça as razões para contratar a VTEX
Esta apresentação é restrita para o uso pessoal de alexandre.soncini@vtex.com.br e sua reprodução é proibida.