comportamiento del consumidor

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Los principales factores que influyen en el comportamiento del consumidor incluyen factores culturales, personales, sociales y psicológicos. Estos factores son la cultura, costumbres, regiones, personalidad, edad, sexo, nivel socioeconómico, familia, roles, estilo de vida, percepción y motivación.

FACTORES DEL
COMPORTAMIENTO DEL
CONSUMIDOR
Factores Culturales
Factores PersonalesFactores Sociales
Factores Psicológicos
Cultura
Costumbres
Regiones
Personalidad
Imagen de si mismo
Ciclo de vida del
cliente
Familia
Económicos
Edad
Sexo
Nivel
socioeconómico
Roles
Estilo de vida y
percepción
Motivación

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