Salvador Carrillo no Mobilize Breakfast

What you will see in the next months

Salvador Carrillo
Twitter @salvacarrillo

jueves 8 de noviembre de 12

MOBILE ECOSYSTEM


ADOPTION


CARRIERS

Despite the minutes of voice increase ... the revenues based on voice decrease


OPERADORES

Data is more important in the revenue generation in the medium and long term

Después de la voz estaban los datos... ¿Después de los datos?


Carriers

‣ They have a good asset: the network but they are not able to build VAS
Services beyond SMS

‣ Others (Google, Apple, Facebook, Groupon) are much faster creating
services and taking advatages of the massive adoption of mobility

‣ But the operators are right know focused on intitiatives to generate value
over their assets: the network, the access to milions of customers and the
capacity of scale


OPERATING SYSTEMS


SISTEMAS OPERATIVOS

‣ Android has surpassed to iPhone and new OS (Windows, Blackberry 10 are
coming)

‣ As operators are the main source of distribution, they will support a
fragmentated market (not too much power for Google and Apple)

‣ Other players are exploring this part of the ecosystem (there are rumours
about Facebook developing a mobile operating system based on HTML5).


THE REST....


ALL THE REST

‣ Mobile is strategic for a lot of industries: TV, publishing, music, ﬁnance,
games, retail, marketing and advertising...

‣ Mobility is now the biggest space for innovation in terms of new services and
tools that can be adopted massively by the consumers (¿Remeber
Instagram?)

‣ Mobile is transforming the way we build relations with others, with
companies and brands

‣Those not able to adapt, will struggle


Our Hot Topics for 2012/2013
MOBILE COMMERCE, MOBILE COUPONS
AND
MOBILE MARKETING & ADVERTISING


1. MOBILE COMMERCE


MOBILE COMMERCE

El m-commerce is a reality today


MOBILE COMMERCE
Mobile Commerce will reach $24 billion in 2015 (8% of the total e-commerce) with a
CAGR of 65%

Mobile spend by single
Smartphone will pass from
$8.60 de 2011 to 80$ 2015

Coupons, Content and Goods
will be the main drivers

Source: Coda Research Consultancy, May 2010


Operators

Source: Coda Research Consultancy, May 2010


The Process
1 App | SMS | Web | TV 2 Backend
Order Conﬁrmation 3
Mobile Payment 4
MOBILE OPERATOR MOVITU PLATFORM

Shipping & Handling 6 5
USER Order fulﬁllment
Setlement
Pick & Pack

MERCHANTS & BRANDS

2. MOBILE COUPONS


Mobile Coupons

Madrid Mobile Shopping is a project to deploy digital and physical coupons that can
be reddemed in the stores and point of sale by scaning codes on mobile or paper.
Madrid Shoppin will be launched at the beggining of 2013 in 200 stores including
cosmetics, pharma, restaurants, clothes...


How to access

App Madrid Shopping


¿Cómo se accede a los cupones?

Search, Operator and brand database,
SMS, MMS, Email, Facebook...


Scanning in the POS

Scanning in the store show to the merchant the promotion to be applied

¡COngrats!
Yo got a 20% discount in
Zara Home

Haz click aquí para validar tu premio


3. MOBILE MARKETING & ADVERTISING


MOBILE ADVERTISING


Case Studies

We don’t think in mobile as a medium to
deploy campaigns. We conceive mobile as a
channel to build long term relationships with
clients through innovation and egagement


BBVA


MAHOU-Mobile Advertising


IKEA Augmented Reality


Diageo Mobile Couponing


MINI: “the smallest car dealer in the world”


RETAIL: IKEA Mobile Couponing


Repsol: relationship channel


THANKS!!

A FINAL IDEA: AN APP TO SHOW ME
THE SHORTEST ROUTE FOR THE
CRAZY TRAFFIC OF SAO PAULO ;=)


Salvador Carrillo no Mobilize Breakfast

Recomendados

Recomendados

Más contenido relacionado

Similar a Salvador Carrillo no Mobilize Breakfast

Similar a Salvador Carrillo no Mobilize Breakfast (20)

Más de Pontomobi

Más de Pontomobi (20)

Salvador Carrillo no Mobilize Breakfast