PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
In this presentation, I go through the different use cases of machine learning APIs for search marketers and digital marketers. Specifically, I look at APIs by Google Cloud and OpenAI and identify the best to use for your SEO projects, based on the task at hand.
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.
How to approach SEO in a world where Google has moved from strings and keywords to things, topics and entities. Dixon JOnes is the CEO of InLinks, who have build a proprietory NLP algorithm and Knowledge Graph designed for the SEO Industry.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
The State of Pagination & Infinite Scroll - BrightonSEO April 2019 - Adam GentDeepCrawl
The State of Pagination and Infinite Scroll on the Web by Adam Gent
A deep dive into the current implementations of pagination and infinite scroll across the web, and how sites can achieve technical excellence when creating a paginated series on mobile and desktop websites.
Semantic Publishing and Entity SEO - Conteference 20-11-2022Massimiliano Geraci
Semantic Publishing is publishing a page on the Internet by adding a semantic layer (i.e., semantic enrichment) in the form of structured data that describes the page itself.
PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...LazarinaStoyanova
In this presentation, I go through the different use cases of machine learning APIs for search marketers and digital marketers. Specifically, I look at APIs by Google Cloud and OpenAI and identify the best to use for your SEO projects, based on the task at hand.
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.
How to approach SEO in a world where Google has moved from strings and keywords to things, topics and entities. Dixon JOnes is the CEO of InLinks, who have build a proprietory NLP algorithm and Knowledge Graph designed for the SEO Industry.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
The State of Pagination & Infinite Scroll - BrightonSEO April 2019 - Adam GentDeepCrawl
The State of Pagination and Infinite Scroll on the Web by Adam Gent
A deep dive into the current implementations of pagination and infinite scroll across the web, and how sites can achieve technical excellence when creating a paginated series on mobile and desktop websites.
Semantic Publishing and Entity SEO - Conteference 20-11-2022Massimiliano Geraci
Semantic Publishing is publishing a page on the Internet by adding a semantic layer (i.e., semantic enrichment) in the form of structured data that describes the page itself.
Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increa...Dawn Anderson MSc DigM
Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
David vs Goliath: The rise of sustainable fashion against fast fashion giants
Slides from BrightonSEO October 2022.
This talk covered the rise of sustainable brands against fast fashion giants. Opening with a brief intro into the David vs Goliath principle and how that can be aligned to online retail today.
This talk was a comparison of the ecommerce space, specifically fast fashion and its impact socially, environmentally and lastly online.
Providing SEO "stones" to use against the Goliath of your industry.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxJosephineHaagen
How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.
Commerce Platforms PDP Content Strategy: Amazon and Beyond - BrightonSEO Oct ...MargoHowie
My presentation for the Ecommerce SEO track for BrightonSEO on approaching PDP content strategy, maximising listings, and avoiding common mistakes. For more information, please contact the MediaCom eCom Practice.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
GretaMunari - The redemption of content automationGretaMunari1
In this presentation, you'll be walked you through how Trainline scaled high-quality human written content to 4M + pages without using AI tools and created customer-oriented pages while improving rankings along the way.
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successDylan Fuler
Automation recipes for SEO success. A presentation from BrightonSEO (the April 2023 edition): about some of the automation ingredients & recipes that Similar AI users have written that grew ranking & traffic... and the ones that didn't. Topics covered include: automation, no code SEO, keyword research, Google Search Console, ChatGPT, site maps, SERPs, faceted navigation, linking and more.
Desde la línea de comandos, From Shell to SEO and beyond
Añado aquí un post de ClickHouse que explica la parte de la busqueda vectorial y la función para usar python en ClickHouse en tu sql https://clickhouse.com/blog/vector-search-clickhouse-p2#user-defined-functions-udfs
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increa...Dawn Anderson MSc DigM
Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO
Google Sheets For SEO - Tom Pool - London SEO Meetup XLTom Pool
First delivered at London SEO Meetup XL on May 4th, 2022.
This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets.
A number of formulae are covered within this talk, including:
REGEXMATCH & REGEXREPLACE
TRANSLATE
COUNTIF
VLOOKUP
INDEX MATCH
IFNA
The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided.
A sample Google Spreadsheet with all formulae discussed can be seen here:
https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0
David vs Goliath: The rise of sustainable fashion against fast fashion giants
Slides from BrightonSEO October 2022.
This talk covered the rise of sustainable brands against fast fashion giants. Opening with a brief intro into the David vs Goliath principle and how that can be aligned to online retail today.
This talk was a comparison of the ecommerce space, specifically fast fashion and its impact socially, environmentally and lastly online.
Providing SEO "stones" to use against the Goliath of your industry.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxJosephineHaagen
How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.
Commerce Platforms PDP Content Strategy: Amazon and Beyond - BrightonSEO Oct ...MargoHowie
My presentation for the Ecommerce SEO track for BrightonSEO on approaching PDP content strategy, maximising listings, and avoiding common mistakes. For more information, please contact the MediaCom eCom Practice.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
GretaMunari - The redemption of content automationGretaMunari1
In this presentation, you'll be walked you through how Trainline scaled high-quality human written content to 4M + pages without using AI tools and created customer-oriented pages while improving rankings along the way.
BrightonSEO April 2023 Similar AI: Automation recipes for SEO successDylan Fuler
Automation recipes for SEO success. A presentation from BrightonSEO (the April 2023 edition): about some of the automation ingredients & recipes that Similar AI users have written that grew ranking & traffic... and the ones that didn't. Topics covered include: automation, no code SEO, keyword research, Google Search Console, ChatGPT, site maps, SERPs, faceted navigation, linking and more.
Desde la línea de comandos, From Shell to SEO and beyond
Añado aquí un post de ClickHouse que explica la parte de la busqueda vectorial y la función para usar python en ClickHouse en tu sql https://clickhouse.com/blog/vector-search-clickhouse-p2#user-defined-functions-udfs
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
en esta presentación encontrará la teoría básica de las funciones disponibles en SQL Server 2012 para agrupar información, también funciones avanzadas como pivot y anpivot tables.
Sopra Banking Compliance. Resumen de Compañía.Enrique Hermoso
Sopra Banking Compliance. Resumen de Compañía. Sopra Banking Software es líder en soluciones de optimización de reporting regulatorio.
Disponemos de cobertura EBA: FINREP, COREP, Liquidity Ratio, Asset Encumbrance, Funding Plans, SBP Benchmark. Soportamos todo el reporting de estados de BDE y CIRBE.
Trabajamos con modelo DPM de EBA y ayudamos a las entidades financieras a adoptar diccionario de datos bancarios basados en este estándar.
Asesoramos a las entidades en la evolución regulatorioa.
24 HOP Español - Utilizando cdc para cargar dw on line - Miguel EgeaSpanishPASSVC
Acercarnos al tiempo real en la carga completa de datos cuando ha de existir un DW o incluso un área de staging es un proceso que todos tenemos que implementar en ciertas ocasiones. En la charla veremos los trucos y patrones que pueden usarse para conseguir este objetivo
Es una presentación que describe el paso a paso en forma general de el diseño e implementación de un sistema de Business Intelligence en un Grupo Corporativo de Hoteles como trabajo final de la asignatura de Métodos para la Inteligencia de Negocios.
10 conceptos clave con los que dominar cualquier negocio - Analítica web en ...Iñaki Huerta (ikhuerta)
En esta ocasión abordamos la analítica web dando 10 claves y perspectivas que unidas forman un marco por el cual puedes controlar cualquier negocio. Desde la planificación, elementos a tener en cuenta, la elección de métricas accionables y lo que nos aportan distintas segmentaciones vitales para entender nuestro negocio.
Vemos cómo podemos crear clusters de URLs con el mismo significado para definir qué URLs deben redirigir a qué URLs y evitar contenido duplicado.
Ponencia SEO presentada por Lino Uruñuela en el Seonthebeach 2022 #SOB22 #SEO #SEOtecnico #seoavanzaado
libro conabilidad financiera, 5ta edicion.pdfMiriamAquino27
LIBRO DE CONTABILIDAD FINANCIERA, ESTE TE AYUDARA PARA EL AVANCE DE TU CARRERA EN LA CONTABILIDAD FINANCIERA.
SI ERES INGENIERO EN GESTION ESTE LIBRO TE AYUDARA A COMPRENDER MEJOR EL FUNCIONAMIENTO DE LA CONTABLIDAD FINANCIERA, EN AREAS ADMINISTRATIVAS ENLA CARREARA DE INGENERIA EN GESTION EMPRESARIAL, ESTE LIBRO FUE UTILIZADO PARA ALUMNOS DE SEGUNDO SEMESTRE
Metodología - Proyecto de ingeniería "Dispensador automático"cristiaansabi19
Esta presentación contiene la metodología del proyecto de la materia "Introducción a la ingeniería". Dicho proyecto es sobre un dispensador de medicamentos automáticos.
4. 1.
HAY VIDA MÁS ALLÁ DE
PYTHON
Tratar grandes volúmenes de datos no es tan sencillo
como seguir los pasos en un notebook o colab
5. ¿POR QUÉ SABER SQL ES IMPORTANTE PARA EL SEO?
▪ Sencillo, potente y sobretodo ÚTIL
▪ Las empresas usan BBDD para manejar sus datos
▪ No solo te serivirá para SEO
Para analizar determinados datos no es obligatorio
usar python, su curva de aprendizaje es alta
55
6. 1.169.296.677
Filas de logs en un único cliente, solo de Googlebot
5.118.841.009
Total filas en la base de datos!
44.63 GiB
Tamaño de la tabla de logs
6
7. ¿QUÉ NOS APORTA SQL AL SEO?
Google Analytics
Obtener informes que
de otra manera no
podrías realizar.
Análisis de Logs
Saber REALMENTE
qué hace Google en tu
web
Search Console
Los datos de Google
Search Console son
muy útiles
7
Screaming Frog
Analizar cosas específicas, unir
datos con otras fuentes, etc
Ficheros csv, json..
Analiza datos directamente de los
propios ficheros, ya estén alojados
en tu ordenador como en la nube.
Otros usos
Hay muchas fuentes de datos de
lo más variopinta en internet a
disposición de cualquiera
8. 2.
SeoQL, sentencias SQL
útiles para cualquier SEO
Vamos a ver algunas sentencias SQL que nos arrojarán
información útil para nuestro día a día
9. Place your screenshot here
9
CREAR TABLA ANALYTICS
Los campos variarán
según tus
necesidades, por
ejemplo dimensiones
personalizadas...
11. 11
select sum(visitas) as visitas
from Analytics
where fecha BETWEEN
'2020-01-01' and '2020-10-01
visitas
532.182
Visitas totales entre dos
fechas
12. 12
select
sum(visitas) as visitas,
uniqExact(landing) as UrlsUnicas
from
Analytics
where
fecha BETWEEN '2020-01-01' and
'2020-10-01'
visitas UrlsUnicas
532.182 1.756
Visitas totales y URLs con
tráfico entre dos fechas
13. 13
select
sum(visitas) as visitas,
uniqExact(landing) as
numLandingsUnicas
from
Analytics
where
fecha BETWEEN
'2020-01-01' and '2020-10-01'
and medium = 'organic'
visitas UrlsUnicas
532.182 1.756
Visitas orgánicas totales y
URLs con tráfico entre dos
fechas
14. 14
select t1.landing, visitasAnt,visitasAct,(visitasAct-visitasAnt) diffVisitas from
(
SELECT sum(visitas) visitasAnt,landing FROM Analytics where fecha BETWEEN
'2020-01-06' and '2020-01-11' group by landing
) as t1
ANY LEFT JOIN
(
SELECT sum(visitas) visitasAct,landing FROM Analytics where fecha BETWEEN
'2020-01-13' and '2020-01-18' group by landing
) as t2
using(landing)
where diffVisitas < 0
order by diffVisitas asc
15. AND TABLES TO COMPARE DATA
15
landing visitasAnt visitasAct diffVisitas
/modelos/ld-modelo-de-solicitud-de-certificado
-de-estudios-secundarios-lima.php
291 190 -101
/modelos/ld-modelo-de-solicitud-de-496.php 201 138 -63
/modelos/ld-modelo-de-liquidacin-de-una-myp
e.php
189 139 -50
16. 16
SELECT landing, toDate('2020-01-13') AS fechaIni_1, toDate('2020-01-19') AS fechaFin_2,
(((fechaIni_1 ) - (-1 * ((fechaIni_1 - fechaFin_2) - 1))) + ((toDayOfWeek(fechaIni_1) -
toDayOfWeek(((fechaIni_1 - 7) - (-1 * ((fechaIni_1 - fechaFin_2) - 1))))) - 1)) + 1 AS FechaInicial,
FechaInicial + ((((fechaFin_2 - 7) - (-1 * (fechaIni_1 - fechaFin_2))) - 1) - ((fechaIni_1 - 7) - (-1 * ((fechaIni_1
- fechaFin_2) - 1)))) AS FechaFinal, sumIf(visitas, fecha BETWEEN FechaInicial and FechaFinal) as
visitasAnt,
sumIf(visitas, fecha BETWEEN fechaIni_1 and fechaFin_2) as visitasAct,
visitasAct-visitasAnt as diffVisitas
from
Analytics
where
(fecha BETWEEN FechaInicial and FechaFinal)
or (fecha BETWEEN fechaIni_1 and fechaFin_2)
group by
landing
order by
diffVisitas
Compara tráfico entre dos fechas