Sephora Direct invertir en redes sociales video y disposit.pdf

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Sephora Direct: invertir en redes sociales, video y dispositivos mviles 1. Suponiendo que reciba la financiacin adicional, cmo debera asignar Bornstein su presupuesto entre las diversas categoras digitales? Dado que la financiacin adicional solicitada debe transferirse de otros gastos de marketing de Sephora, dnde propondra recortar? 2. Qu opina de los esfuerzos digitales y de medios sociales de Sephora a partir del otoo de 2010? Fue inteligente crear Beauty Talk como una plataforma social separada de Facebook? 3. A medida que Sephora incursiona cada vez ms en el marketing digital y las redes sociales, de qu competidores debera preocuparse ms la empresa? 4. Cul debera ser el objetivo estratgico de los programas de marketing digital y social de Sephora? Cmo puede Bornstein satisfacer el deseo del CEO de ganar en el espacio digital?.

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