1. Teoría de la Comunicación
Prof. Marcelo Santos - @celoo
Universidad del Desarrollo
Cultivación
2º semestre 2015
2. UDD Prof. Marcelo Santos - @celoo
Texto Base:
• Living with Television: The Violence Profile
• George Gerbner
• Larry Gross
• Journal of Communication
• 1976, V 26:2
2
3. Algunos números
• Promedio de 14 hechos violentos por
hora en shows dirigidos para niños
• Un niño habrá visto, en promedio en
EEUU, 40.000 asesinatos en la TV al
cumplir 18
• 98% de los juegos para teens contiene
violencia y 69% recompensa actos
violentos
UDD 3Prof. Marcelo Santos - @celoo
http://www.commercialfreechildhood.org/factsheets/violence.pdf
4. Enculturación
• TV como brazo cultural central sociedad
estadounidense
“Its chief cultural function is to spread and stabilize
social patterns, to cultivate not change but
resistance to change. Television is a medium of the
socialization of most people into standardized roles
and behaviors. ” (p. 175)
• Valores y comportamientos apropiados,
aceptados, necesarios en una cultura.
UDD 4Prof. Marcelo Santos - @celoo
12. Alharacos – The Clinic
“Por supuesto que leer el diario está bien. Léalo. Está
bien escuchar las noticias en la radio o verlas en la tele
o incluso por Internet. (…) Pero tenemos la obligación
moral de no olvidar tomar en cuenta nuestra experiencia
personal, la de nuestros vecinos, amigos, parientes,
nuestro propio poder de observación y juicio. Al final,
no hay historia tan real como la historia vivida. Para
ratificar la historia contada.”
UDD 12Prof. Marcelo Santos - @celoo
Aloisio da Cidade
http://www.theclinic.cl/2009/01/20/alharacos/
16. For example, here, in this community, crime has decreased every year
for the past eight years.
Yet, gun ownership, particularly handgun ownership,is on the increase.
Crime rates have been dropping, dropping, dropping.
Fear of crime has been going up, up, up.
How can that be possible? It doesn't make any sense.
But it makes perfect sense when you see what we're hearing from
politicians and seeing in the news media.
So we're, uh, we're right here on the corner of Florence and Normandie.
It's kind of Ground Zero for the L.A. riots.
Right.
You know, if a couple of white guys would go down and walk around
South Central, they're gonna get killed. Which I can tell you is a common
perception. The odds that something’s going to happen to us are really,
really slight.
- Minuscule.
- Right. Okay.
Diálogo extraído de “Bowling for Columbine” Michael Moore
17. Juicio de Facto
Llueve.
Juicio de Valor
(moral)
La lluvia es bella
Naturalización
=
Estabilidad
discursiva
=
Hegemonía
CULTIVACIÓN
Notas del editor
Prof. Marcelo Luis Barbosa Santos
Prof. Marcelo Luis Barbosa Santos
National TV (TVN) repeats picture of supposed agressor during protests, even when they are not talking about a specific event.
National TV (TVN) repeats picture of supposed agressor during protests, even when they are not talking about a specific event.