El documento habla sobre la aceleración de la innovación en la era eléctrica y las generaciones tecnológicas. Describe como los nativos digitales pasan miles de horas frente a pantallas y redes sociales y menos tiempo leyendo. También discute las tres fases de la electricidad, la inteligencia colectiva, los medios masivos y la era de los tags.
8. Digital Native: screens, mind and literacy > 10 000 hours of videogames > 250 000 hours of emails and SMS > 10 000 hours on the cellular phone > 20 000 hours of television > 500 000 hours of advertising spots < 5 000 hours reading books
11. Frontalidad Inmersión Linealidad Hipertexto “ una mente hipertextual” “ una manera de ser hipertextual” Implosión “ todo la información (el mundo) en mi” Explosión “ distribución de la información en distintos lugares” Brodcast Redes Sociales “ Inteligencia colectiva y conectiva” “ la cultura se va apropiando de la naturaleza, un ejemplo el descubrimiento del Genoma Humano” Medios Masivos The Long Tail
12. Wired Post Galileano La Era de los Tags The point of Being Auralidad Imaginación Colectiva Pertinencia Comunicación homeopática Arte Global Autoorganización Humana Época de la fluidez (Internet) “ Sin Tag no hay Internet, es el alma” Un solo cuerpo, todo conectado a él Un solo cuerpo, todo conectado a él Ejemplo: Youtube O la posibilidad de autocurarse
13. fields trees cloud sky climate lake water + locality, sensations, type of photography… The era of the tag “ nos apuntan hacia donde ir y poder reconstruir la búsqueda"
14. Pets Office Sanity Stores Home Vehicles I.D. Public Transportation Rfid « All things must pass through Internet »
15. “ Los Bardcode como enlace entre los digital y lo analógico”
For the first time in human history, major changes in media technologies are happening generation after generation. While for the older generations, the printed word and television are where they gather knowledge about the world, for the younger generations, networked communities and interactive content are where they confront their ideas and learn about the world.
These disconnections explain, in part, why organisations have difficulties to align themselves : - most leaders and managers still see computers and digital tools as better versions of typewriters and calculators ; - for the younger generations, they are a way of life and a link to communities and collective knowledge. Since it seems that we will have to live with these disconnections for at least the next 20 years... how can we reduce these frictions during that period to keep our society up to speed? What are the common grounds we can leverage?
Birth of the PCThe IBM PC was announced to the world on 12 August 1981, helping drive a revolution in home and office computing. The PC came in three versions; the cheapest of which was a $1,565 home computer. http://news.bbc.co.uk/2/hi/technology/4780963.stm The machine was developed by a 12-strong team headed by Don Estridge. IBM unleashedThe $1,565 IBM PC bought a computer and a keyboard. There was no monitor included and disc drives were optional. It included Microsoft's BASIC programming language. &quot;This is the computer for just about everyone who has ever wanted a personal system at the office, on the university campus or at home,&quot; said CB Rogers Jr of IBM at the time of release. Computing powerThe first IBM PC had a 4.7Mhz processor and the cheapest model had 16K of memory. Disk drives were an optional extra but each 5.25inch disk could hold 160K of data. The machines could display four different colours of graphics and 24 different colours for text. It also included a built-in mono speaker for music and audio. Future ShockConsumers are spoilt for choice if they have £1,872 to spend on a PC. This machine, the Area-51 5500, has a dual core 1.8GHz processor - more than 765 times more powerful than the IBM. It has 1GB of memory - 65,000 times more capacity than the IBM. The 160GB hard drive is equivalent to more than a million floppy disks used by the 1981 machine.