IV Foro Nacional de la Tara / Taya ESTUDIO PRELIMINAR DE MERCADO INTERNACIONAL DE LA TARA

1. ESTUDIO PRELIMINAR DE MERCADO INTERNACIONAL DE LA TARA Carlos Ruiz Florindez-Perubiodiverso – PDRS GTZ [email_address] Noviembre 2009

5. Programa Desarrollo Rural Sostenible - PDRS Especificaciones técnicas de la goma de tara Apariencia Polvo blanco Humedad Max 15.0% Proteínas (Nx5.7) Max 3.5% Cenizas Max 1.5% Contenido graso Max 0.75% Insolubles en ácido Max 2% Almidones No detectable Granulometría Malla 100: >80% Solubilidad Parcialmente soluble en agua fría. Soluble en agua caliente Viscosidad a 20° Solución a 1%, 25° C, 20 RPM, spindle #4: 5,000 - 6,800 cps Metales pesados Plomo Max 5 ppm Arsénico Max 3 ppm Mercurio Max 1 ppm Cadmio Max 1 ppm Especificaciones microbiológicas Conteo total en placa < 5,000 ufc/g Hongos y levaduras < 500 ufc/g Escherichia Coli-coliformes < 1 ufc/g Salmonella Negativo / 25g

11. Producción: Programa Desarrollo Rural Sostenible - PDRS

15. Programa Desarrollo Rural Sostenible - PDRS La tara se encuentra en el 1% de otros, muchas de estas gomas están por siglos en el mercado. La tara recién industrial a partir de la decada de los 80. El problema para posicionarse en estos mercados es volumen, calidad y precios. Composición del Mercado de Hidrocoloides Hidrocoloide Valor de mercado Almidones 44% Gelatina 30% MC/HPMC 13% Xantano 5% Pectina 4% Carragenano 4% Guar 3% CMC (Carboxime-til celulosa) 2% Arabiga 2% Alginatos 2% Agar 2% Goma garrofín 2% MCC (Celulosa Microcristalina) 1% Otros 1% Total 100%

16. Países de Destino: Programa Desarrollo Rural Sostenible - PDRS

17. Presentaciones Programa Desarrollo Rural Sostenible - PDRS

18. Compañías interesadas en productos a base de tara Programa Desarrollo Rural Sostenible - PDRS Kalys: Interesada en la goma de tara. Se encuentra disponible para información sobre requisitos del mercado. Haan Special Ingredients : Interesada en ofertas de productos. No ha experimentado incremento alguno en la demanda de goma de tara. A2 Trading : Interesado en ofertas de goma de tara. CE Roeper : Ha tenido malas experiencias con la estabilidad del abastecimiento de goma de tara proveniente de Perú y, por lo tanto, solo realiza importaciones en la UE. Las empresas peruanas tendrán que demostrarle que pueden proveer la tara de manera estable. Christian D. Markmann: Interesada en el polvo de tara. Solo comercializa un contenedor (18– 20 toneladas) por año, en comparación con 20 contenedores en años anteriores. Sensible al precio.

21. Programa Desarrollo Rural Sostenible - PDRS 1.- Magnum - Ice Cream - Milk Chocolate Covered With Pistachios Distributor Unilever San. ve Tic. Turk A.S. Address (Dist): Degirmenyolu Cad. Huzurhoca Sok. No: 84, Icerenkoy, Istanbul, Turkey. Country Turkey Internet Address http://www.algida.com.tr Industry Food Market Ice Cream Package Type Wrapper Package Material Plastic Publication Date 28 Apr 2009 Nutrition 266kcal Calories; 24.3g Carbohydrates; 3.5g Protein; 110ml Serving Size; 17.2g Total Fat Product Price & Package Size 2.25 TRY - 110 Millilitres Description Unilever San. ve Tic. Turk A.S has introduced new Ice Cream to consumers in Turkey, under its brand name 'Magnum'. It is available in Milk Chocolate Covered With Pistachios variety. It is offered in a 110ml pack priced at 2.25 TRY. It is said to be made of sugar, vegetable oil, cocoa mass, cocoa butter, soya lecithin, vanillin and pistachios. Ingredients Sugar; Carob Gum; Cocoa Butter; Cocoa Mass; Glucose Syrup; Milk Chocolate; Pistachios; Soya Lecithin; Vanillin; Vegetable Oil; Water; Whey Powder; Tara Gum Shelving Frozen Innovation Not Innovative Flavor/Fragrance Milk Chocolate; Pistachios

22. Programa Desarrollo Rural Sostenible - PDRS 2.- Picard Best - 4 Batonnets Glaces - Citron Framboise; Framboise Fruits Rouges; Mangue Passion Manufacturer Picard les Surgeles Address BP 93, 77792 Nemours Cedex, France Country France Internet Address http://www.picard.fr/ Industry Food Market Ice Cream Category Impulse Ice Cream Segments Water-Based Package Type Box Package Material Paperboard Publication Date 28 Apr 2009 Nutrition 85Kcal Calories; 0.4g Protein; 100ml Serving Size; 0.1g Sodium; 20.6g Total Fat Product Price & Package Size 4 Count; 1.80 EUR - 360 Millilitres Description In France, Picard les Surgeles has enlarged its line of ice cream from the Picard Best brand with three new varieties of 4 Batonnets Glaces (4 Ice Creams): Citron Framboise (Lemon Raspberry), Framboise Fruits Rouges (Raspberry Red Fruits), and Mangue Passion (Mango Passionfruit). These products are offered in 360ml paperboard boxes containing 4 individually wrapped ice creams and they sell at 1.80 EUR. Ingredients Sugar; Beetroot Juice Concentrate; Carob Flour; Elderberry Juice Concentrate; Fruit Pectin; Guar Gum; Lemon Juice Concentrate; Mono And Diglycerides Of Fatty Acids; Natural Aroma; Pea Protein; Raspberry Juice Concentrate; Raspberry Puree; Water; Tara Gum ; Xanthane Gum; Wheat Glucose Fructose Syrup; Natural Raspberry Aroma; Citric Acid Shelving Frozen Innovation Not Innovative Flavor/Fragrance Blend; Lemon; Mango; Passionfruit; Raspberry; Red Fruit

23. Programa Desarrollo Rural Sostenible - PDRS 3.- Noblesse - Sauce - Dill; Orangen-Senf; Pfeffer-Senf Distributor Penny Markt GmbH Address Domstr. 20, Cologne 50603, Germany Country Germany Internet Address http://www.penny.de Industry Food Market Sauces, Dressings and Condiments Category Condiment Sauces Package Type Jar Package Material Glass Publication Date 26 Jan 2009 Product Price & Package Size 0.79 EUR - 195 Millilitres Description Among the products available under the private label Noblesse line in Germany is a range of Sauce. The line comprises the varieties Pfeffer-Senf (Pepper and Mustard), Orangen-Senf (Orange and Mustard), and Dill; it is marketed in glass jars of 195ml and has a retail price of 0.79 EUR. Package Tags Private Label Ingredients Sugar; Black Pepper; Modified Starch; Mustard; Potassium Sorbate; Salt; Sherry Vinegar; Spice Extracts; Vegetable Oil; Water; White Pepper; Xanthan Gum; Tara Gum ; Citric Acid Shelving General Innovation Not Innovative

24. Programa Desarrollo Rural Sostenible - PDRS 4.- Nestle Frigor La Frutta Creamy - Helado de Agua - Lemon; Peach Manufacturer Nestle Argentina S.A. Affiliate Nestle Address (Mfr.) Carlos Pellegrini 887, C1006ABQ, Buenos Aires, Argentina Country Argentina Internet Address http://www.frigor.com.ar Industry Food Market Ice Cream Category Impulse Ice Cream Segments Water-Based Package Type Wrapper Package Material Plastic Publication Date 29 Dec 2008 Product Price & Package Size 2.50 ARS - 58 Grams Description Nestle Argentina S.A. has introduced a new Helado de Agua product to the market in Argentina under the Nestle Frigor La Frutta Creamy brand name. The frozen treat is said to contain less than 80 calories and to be free from trans fats. Offered in Peach and Lemon varieties, the water-based ice cream bar is presented in a 58g wrapper and retails for 2.50 ARS. Package Tags Low Calories; No Trans Fat Ingredients Sugar; Acesulfame K; Annato Color; Ascorbic Acid; Aspartame; Carrageenan; Flavors; Fructose Syrup; Guar Gum; Lactitol; Locust Bean Gum; Maltodextrin; Milk Protein; Peaches; Polydextrose; Potassium Sorbate; Skimmed Milk Powder; Sodium Carboxymethylcellulose; Sorbitol; Water; Whey Powder; INS 471; Tara Gum ; Flavoring Agent; Citric Fiber; Citric Acid; INS 160B; INS 460i Shelving Frozen Innovation Not Innovative Flavor/Fragrance Lemon; Peach

25. Programa Desarrollo Rural Sostenible - PDRS 5.- Paladin A La Taza - Instant Cocoa Mix Manufacturer Nutrexpa S.A. Affiliate Nutrexpa Group Address Lepanto 410, 08025 Barcelona, Spain Country Portugal; Spain Internet Address http://www.nutrexpa.es Industry Beverages - Non-Alcoholic Market Hot Drinks Category Other Hot Drinks Segments Chocolate-Based Hot Drinks Package Type Box; Sachet Package Material Paper; Paperboard Publication Date 11-Jul-08 Nutrition 374Kcal Calories; 85g Carbohydrates; 0mg Cholesterol; 4.5g Protein; 1.1g Saturated Fat; 100g Serving Size; 1.8g Total Fat Product Price & Package Size 5 Count; 1.70 EUR - 165 Grams Description Nutrexpa S.A. has launched on the market in Spain and Portugal a new format for Paladin A La Taza with more chocolate flavor and ready to drink by heating only one minute in the microwave. This new Instant Cocoa Mix can be purchased in a 165g paperboard box containing 5 sachets and is priced at 1.70 EUR. Package Tags Microwaveable; Quick Ingredients Sugar; Aroma; E1442; Powder Fat-Free Cocoa; Salt; Wheat Flour; Tara Gum ; Powder Cocoa Shelving General Innovation Not Innovative Flavor/Fragrance Chocolate

26. Programa Desarrollo Rural Sostenible - PDRS 6.- La Serenisma Danonino - Alimento Lactico Concentrado - Manzana Manufacturer Danone de Argentina S.A. Affiliate Danone Address (Mfr.) Berlin 50, Longchamps, Provincia de Buenos Aires, Argentina Country Uruguay Internet Address http://www.danone.com Industry Food Market Dairy Food Category Yogurt Segments Standard Yogurt Package Type Cup Package Material Plastic Publication Date 04 Apr 2008 Nutrition 121kcal Calories; 17g Carbohydrates; 0g Fiber; 2.1mg Iron; 5.6g Protein; 1.8g Saturated Fat; 90g Serving Size; 3.1g Total Fat; 0g Trans Fat; 101mcg Vitamin A Product Price & Package Size 13.90 UYU - 2 Count Description Danone de Argentina S.A. has introduced Alimento Lactico Concentrado to the market in Uruguay under the Danonino brand name. The dairy concentrated yogurt for children is said to be fortified with iron, zinc, calcium, vitamin D, and protein. Offered in a Manzana (Apple) variety, the yogurt is presented in clip pack that contains 2, 45g cups priced at 13.90 UYU. Package Tags High Calcium; High Iron; High Minerals; High Protein; High Vitamins; Kids Ingredients Antioxidants; Apples; Calcium Chloride; Milk; Sugar; Vitamin A; Vitamin D; Calcium Lactate; Cream; Curd; Dairy Cultures; Fragrance; Gelatin; Iron Gluconate; JMAF; Modified Corn Starch; Pasteurized Skim Milk; Potassium Sorbate; Sodium Citrate; Vitamin B9; Vitamin E; Zinc Gluconate; Tara Gum Shelving Refrigerated Innovation Not Innovative Flavor/Fragrance Apple; Blend; Yogurt

27. Programa Desarrollo Rural Sostenible - PDRS 7.- The Body Shop - Aloe Protective Restoring Mask; Aloe Protective Serum Manufacturer Body Shop International plc Affiliate L'Oreal Address (Mfr): Building 4, Hawthorn Road, Wick, Littlehampton, West Sussex, BN17 6LS, United Kingdom Country United Kingdom Internet Address http://www.thebodyshop.co.uk Industry Personal Care Market Skincare Package Type Jar; Pump Bottle Package Material Plastic Publication Date 12-Mar-08 Product Price & Package Size 9.00 GBP - 15 Millilitres; 10.00 GBP - 30 Millilitres; 10.00 GBP - 30 Millilitres; 10.00 GBP - 100 Millilitres Description The Body Shop range of skin care products has recently been extended with four new products. Aloe Protective Serum (30ml - 10.00 GBP), is said to soothe the discomfort associated with sensitive skin and leave the skin feeling soft, silky and completely cushioned. Aloe Protective Restoring Mask (100ml - 10.00 GBP), reportedly absorbs into the skin to form a blanket of soothing protection, helping to restore the skin’s natural defence system. Seaweed Pore Perfector (15ml - 9.00 GBP) is claimed to be a lightweight gel treatment, specially formulated to target specific problem areas, such as enlarged or blocked pores, excess oiliness and occasional blemishes. Vitamin E Moisture Serum (30ml - 10.00 GBP), has tara bush extract and vitamin E as key ingredients. &quot;Vitamin E protects, while tara bush seed extract works within the skin to boost moisture levels&quot;. Ingredients Vitamin E; Wheatgerm Oil; Tara Bush Seaweed Extract Shelving General Innovation Not Innovative Flavor/Fragrance Aloe; Seaweed

28. Programa Desarrollo Rural Sostenible - PDRS 8.- Carte D'Or - Ice Cream - Halis Kaymak Manufacturer Algida Affiliate Unilever San. ve Tic. Turk A.S. Address (Mfr.) Avlanbey Mevkii Ulas Koeyue, Corlu, Tekirdag, Turkey Country Turkey Industry Food Market Ice Cream Category Impulse Ice Cream Segments Water-Based Package Type Tub Package Material Plastic Publication Date 24-Jul-07 Product Price & Package Size 3.95 TRY - 500 Millilitres Description Halis Kaymak (pure cream) is the newest variety of Ice Cream that is now on the market In Turkey under the Carte D'Or brand name. The ice cream is said to have the taste of pure cream. It is presented in a 500ml tub priced at 3.95 TRY. The manufacturer is Algida. Ingredients Sugar; Carboxymethylcellulose; Carob Bean Gum; Carrageenan; Cream; Diglyceride; Fat-Free Milk; Glucose Syrup; Monoglyceride; Water; Tara Gum; Guar Gum E412 Shelving Frozen Innovation Not Innovative Flavor/Fragrance Cream

29. Programa Desarrollo Rural Sostenible - PDRS 9.- Dreyer's Slow Churned Rich & Creamy - Light Ice Cream Bars - Cookies & Cream; Creamy Vanilla; No Sugar Added Vanilla Almond; Vanilla with Nestle Crunch Manufacturer Dreyer's Grand Ice Cream, Inc. Affiliate Nestle Country USA Internet Address http://www.dreyers.com Industry Beverages - Non-Alcoholic; Food Market Ice Cream; Soft Drinks Category Smoothies Segments Dairy-Based Package Type Box; Wrapper Package Material Cardboard; Unknown # SKUs 4 Nutrition 160 Calories; 19g Carbohydrates; 3mg Cholesterol; 1g Fiber; 2g Protein; 7g Saturated Fat; 1 Bar Serving Size; 6 Servings Per Package; 25mg Sodium; 16g Sugar; 8g Total Fat; 0g Trans Fat Product Price & Package Size 18 Ounces Description Dreyer's Slow Churned Rich & Creamy Light Ice Cream Bars are &quot;new&quot; in the USA from Dreyer's Grand Ice Cream, Inc., a division of Nestle. Packaged in 18 fl. oz. (532ml) boxes containing 6 individually wrapped bars-on-sticks, the &quot;kosher&quot; varieties are Creamy Vanilla (1/2 the fat - 1/3 fewer calories than regular ice cream bars), Cookies & Cream (1/3 fewer calories - 48 percent less fat than regular ice cream bars), Vanilla with Nestle Crunch (1/3 fewer calories - 46 percent less fat than regular ice cream bars) and No Sugar Added Vanilla Almond (sweetened with Splenda - contains 50 percent less fat and 1/3 fewer calories than regular ice cream bars). The Creamy Vanilla and No Sugar Added Vanilla Almond versions are &quot;gluten-free.&quot; Package Tags Low Calories; Low Fat; Low Sugar; No Gluten; Novelty; Single Serving Ingredients Sugar; Artificial Flavor; Caramel Color; Carrageenan; Cellulose Gum; Chocolaty Coating; Citric Acid E330; Cocoa Powder; Coconut Oil; Corn Syrup; Cream; Dextrose; Diglycerides; Emulsifier; Glycerin; Maltodextrin; Microcrystalline Cellulose; Monoglycerides; Natural Flavor; PGPR; Polysorbate 80; Salatrim; Skim Milk; Sodium Carboxymethylcellulose; Soy Lecithin; Tapioca Starch; Vanillin; Vitamin A Palmitate; Whey Protein; Xanthan Gum; Tara Gum ; Guar Gum E412 Shelving Frozen Innovation Not Innovative Flavor/Fragrance Almond; Blend; Chocolate; Cookie; Cream; Crisp Rice; Vanilla