14. Objetivos
E-Nugles Soluciones Online www.enugles.com
Generar
Ventas
Online
Generar
Ventas en
Tienda
Generar
Leads
Generar
Llamadas
Dar a
conocer la
marca
Mejorar
afinidad de
Marca
15. Receta para el éxito
Medir y
ajustar
Poner en
marcha
Identificar
audiencia
Crear
contenido
Anuncio
E-Nugles Soluciones Online www.enugles.com
41. Quienes pueden comprar sus
productos
Identificar
audiencia
Demograficas
• Edad
• Género
• ubicación
• Cumpleaños
Social
• Amigos, conexiones
• Me gusta e intereses
Personal
• Educación
• Trabajo
• Estado
• Etapa de la vida
42. Que contenido le interesa a su cliente
objetivo? Crear
contenido
Measure and adjustSell more by making your ads and offers just right.The most important pieces of information for you to track are the number of people who have clicked on your link to visit your website and the number who have actually made a purchase.Install a <conversion tracking pixel> on your website so you can track the number of people who click through from your Facebook Ad and buy something. When you create an ad that leads to your website, Facebook will show you metrics about clicks and conversions in <Ads Manager>, as long as you’ve installed a conversion tracking pixel. Make sure to visit your campaign summary on a regular basis to see how your ads are performing.When you create your ads, try out different images and headlines to see what works. Facebook will automatically optimize each campaign so that more of your budget goes to the ad that’s performing the best.