Next gen LinkedIn Career Page - Español (Spanish)
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Next gen LinkedIn Career Page - Español (Spanish)
- 1. 1 NEXT GENERATION LinkedIn Career Pages Introducing
- 3. #getnoticed 65% de nuestros clientes entiende que la marca de empleador debe ser una prioridad (2016 LinkedIn Recruiting Trends)
- 4. NEXT GENERATION LinkedIn Career Pages Introducing
- 5. Agenda Nuevas funcionalidades y beneficios Introducción a las nuevas páginas de carreras Q & A Demostración Proceso de migración
- 6. ● Llega más, y mejor, al talento que deseas Next Generation de nuestras LinkedIn Career Pages Atrae el mejor talento explicando de una forma auténtica y personalizada la cultura de tu empresa ● Cuenta una historia auténtica ● Atrae candidatos de calidad ● Mide el impacto
- 7. Beneficios 54 % 66 % Cultura y valores 50 % Misión y Visión ¿Qué es lo que los candidatos quieren saber?
- 8. Next Gen LinkedIn Career Pages deliver results Más contenido para el candidato, más resultados para ti. Visualizaciones de los jobs +175% +60% Vistas por visitante
- 9. Funcionalidades y beneficios Next Generation LinkedIn Career Pages
- 10. 1. Llega al mejor talento Nuevos “apartados visuales” y menú de navegación para que el candidato interactúe Los administradores pueden seleccionar las audiencias para que sean privadas o públicas. La página de carreras es reemplazada por Vida y Jobs
- 12. 2. Cuenta una historia auténtica La pestaña de vida te permitirá contar una historia única y auténtia Muestra quienes son los líderes de tu compañía Fotos de los empleados Artículos de los empleados La pestaña vida es totalmente personalizable
- 14. 3. Atrae al mejor talento La pestaña de jobs ofrece a cada candidato una experiencia personalizada y llena de ideas La pestaña de empleo se personalizará automáticamente según quién la visita (No tienes que hacer nada por tu parte!) Recomendación personalizada de ofertas de empleo Búsqueda de ofertas de empleo Conoce la empresa y los datos más relevantes Conoce al equipo (personalizado según el visitante)
- 15. 4. Mide los resultados Obtén más información, podrás ver más fácilmente cuáles son los resultados y podrás analizar tu estrategia Datos sobre la demografía de tus visitantes Impacto en tu pipeline de candidatos
- 16. Migración Next Generation LinkedIn Career Pages
- 17. Este contenido será transferido automáticamente sin necesidad del administrador ● Imagen / banner ● Módulos personalizados ● Testimonios de los empleados Puedes añadir el siguiente contenido (¡Novedad!) ● Video en lugar de banner /imagen ● Líderes de la compañía ● Galería fotográfica ● Artículos de los empleados Snapshot del contenido que será migrado a la nueva página El contenido existente se migrará automáticamente al sitio correspondiente
- 18. A partir del 10 de octubre y de manera progresiva se irá haciendo accesible para todos los usuarios
- 19. DEMOSTRACIÓN Next Generation LinkedIn Career Pages
- 20. ¿Quieres saber más? lnkd.in/NextGenCareerPages ¿Tienes preguntas concretas? https://lnkd.in/contacto
Notas del editor
- Text/Links to put in chat box: Thanks for joining! We will start shortly. In the meantime, follow us on social media: Twitter: @HireOnLinkedIn LinkedIn: https://www.linkedin.com/company/linkedin-talent-solutions SlideShare: http://www.slideshare.net/linkedin-talent-solutions YouTube: https://www.youtube.com/user/LITalentSolutions Blog: http://talent.linkedin.com/blog/
- Text/Links to put in chat box: Thanks for joining! We will start shortly. In the meantime, follow us on social media: Twitter: @HireOnLinkedIn LinkedIn: https://www.linkedin.com/company/linkedin-talent-solutions SlideShare: http://www.slideshare.net/linkedin-talent-solutions YouTube: https://www.youtube.com/user/LITalentSolutions Blog: http://talent.linkedin.com/blog/
- 50% en calidad 28% menos rotación 50% en costes de selección
- Great, thanks Robert and hello everyone. As Robert mentioned, my name is Kate Garvey and I lead product marketing for our Career Pages. This means that my (very fun!) job is to work with our Product team to make sure everything we build is creating value and solving problems for you, the end users of our products – so I’m especially excited to be here with you today to introduce the next generation of LinkedIn Career Pages, because I think and hope that’s exactly what we’ve done.
- So again welcome, and let’s dive in. Here’s a quick look at today’s agenda: I’m going to start by sharing a few insights from the customer & member research that shaped the new Career Pages design Then I’ll spend a few minutes highlighting some of the most exciting features of the new design so you can keep them in mind as you’re exploring your new pages This will provide a little context before I then turn it over to Eric on our product team Eric will review the details of how we’re migrating you to the next gen design, and he’ll do an in-depth live demo of the new page experience And as Robert mentioned, please feel free submit your questions in the chat box along the way and we’ll save plenty of time to answer them in Q&A at the end
- Algunos de vosotros sois clientes nuestros desde hace años, por tanto estoy segura que ya habréis podido comprobar que somos una empresa que se preocupa por ofrecer el mejor servicio a nuestros clientes, y que dedica muchos esfuerzos y recursos en diseñar nuevas funcionalidades. Con este motivo hace un año nos planteamos no sólo añadir nuevas funcionalidades, sino rediseñar totalmente la experiencia vuestra y del usuario. Pasamos 100 horas entrevistando clientes como vosotros, de cara a entender cuáles eran vuestras prioridades, y estos fueron los aspectos que más importancia vimos que tenían: First, we heard that you wanted it to be easy for the right talent to find and engage with your content. Today, the Careers tab can be easy to miss on your company page, and if you’ve set up multiple versions of the page for different audiences, it’s hard to tell who is seeing what. Second, we heard that you want to be able to share authentic stories about what makes you a unique, great place to work. And while you want to be able to put your best foot forward and manage your overall employer brand, you’d also love to engage your employees more as brand ambassadors. Third, we know that you ultimately care about hiring great talent. We heard that sharing personalized job recommendations was a big benefit of Career Pages, but that it’s about more than getting applicants – it’s about getting qualified applicants that are a good fit for your company. And finally but certainly not least important, we heard that you need to be able to easily track the value you’re getting from your Career Pages on all of these fronts.
- Once we learned what companies were looking to get from Career Pages, we turned to our users to understand what would bring them to visit your pages time and again. From this research, we learned that ~8M users are visiting LinkedIn company pages every month, and most often they’re researching companies as potential places to work. We found that far and away what they care about most is fit: do your culture and values resonate, are they excited about your mission and vision And what this really boils down to is this: we work for companies, not jobs Candidates are looking for those authentic stories you told us you want to share, to understand what you’re all about before they’re ready to hit apply
- The great news is that the new Career Pages design will help you share your authentic story and helps candidates assess their fit with your company: The net result is that candidates get valuable information and insight, and you get engaged, qualified candidates. It’s still early, but the data already backs this up. We have ~20 Charter customer pages live to members right now, and early results show a 60% increase in page views per visitor and 175% increase in job views. Now, this is all great, but I’m sure you want to know how you can get the most out of the new LinkedIn Career Pages.
- So let’s go back for a moment to those four main themes from our research, and look at how the new design addresses each of them.
- First, reaching the right talent To help you do this, we’ve completely redesigned LinkedIn company profiles overall with a navigation that makes it much easier for LinkedIn users to discover your content. Instead of one Careers tab, you’ll now have two new tabs – Jobs and Life – that grab visitors’ attention from the very start. For those of you with multiple versions of the page targeted at different audiences, you’ll now have the option to make any or all of these views browsable in a dropdown menu. This provides richer layers of discovery, and lets visitors explore views tailored by job function, geo, and more. For those in staffing please note that the Life tab is called -
- Second, ability to tell an authentic story In the new design, you’ll find a dedicated tab to showcase leaders from your company, rich media, employee-published articles, and more – all of which can be customized to specific audiences And while the page looks packed with great content, our new Admin experience actually makes it easy to set up the page and makes content creation simple, as Eric will show you in a moment.
- Third, driving quality applicants Now you’ll also have a dedicated tab for Jobs, which offers every visitor personal job recommendations and information about your teams and company. The goal here is to give candidates the insight they need to self-assess fit before they apply, and get you the most qualified applicants. And best of all, the page is fully automated so no work for you to set up
- Finally, measuring key results To help you do this, we’ll be expanding the analytics dashboard you can access right in the Admin Center. This will show you real-time data on how your Career Pages are powering your recruiting efforts, with insight on who’s visiting your page, and actions they’re going on to take, like viewing and applying for your jobs. This dashboard will be available later in October, so watch for it soon – and in the meantime, we’ll give you a preview during the live demo portion
- On that note, let me now hand it over to Eric to talk about the migration over to the new design, and to bring these new features to life with a live in-product demo.
- Our goal is to make the migration to the new page as seamless as possible. All of your existing content will be migrated to the new page. The following content assets will migrate automatically: The hero image. The text, image or video, and the first two hyperlinks in the first custom module. The text, image or video, and the first two hyperlinks in your second custom module.