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Branding personal 101 mi personal branding by rokensa

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Branding Personal 101 - Personal Branding - Marca personal - en Español ' por Rodolfo Salazar ' rokensa

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Branding personal 101 mi personal branding by rokensa

  1. 1. Cultivando MiBranding PersonalSin descuidar la seguridad, privacidad y los protocolos de la Era ConectadaRodolfo SalazarDigital Strategy & ReputationIdeaworks InternationalT +50322119555M +50379301914USA +1 (650) 754-4763Skype ID: rokensarodolfo.salazar@rokensa.com
  2. 2. PRODUCTOS Y SERVCIOSRodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  3. 3. Personal Branding 101 – Mi BrandingPersonal Rodolfo Salazar - Idea Works
  4. 4. Personal Branding 101 – Mi BrandingPersonal Rodolfo Salazar - Idea Works
  5. 5. Personal Branding 101 – Mi BrandingPersonal Rodolfo Salazar - Idea Works
  6. 6. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com Rodolfo Salazar - Idea Works
  7. 7. Que es una marca? Una promesa de valor Unacombinacion Una imagende atributos para el racionales y mundoemocionales
  8. 8. Su Marca PersonalQue marca del mercado escogiera ser usted?
  9. 9. Diferenciación?Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  10. 10. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  11. 11. Personal Branding 101 – Mi Branding PersonalSolo el 53% de las empresas tienen unaestrategia a largo plazo para sus marcas Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  12. 12. De todos los mercadologos solo elpueden articular bien que es su marca y que los diferencia de los demás
  13. 13. PERSONASRodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  14. 14. Diferenciación?Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  15. 15. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  16. 16. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  17. 17. Una marca es una historia La sumatoria de sabiduría percibida de un individuo u organización Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  18. 18. Personal Branding 101 – Mi Branding Personal Como te presentan?olfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  19. 19. Como te presentas tu? Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  20. 20. Menos del 1% de las personas tienen unaestrategia para desarrollar su marca personal Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  21. 21. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  22. 22. AGUARodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  23. 23. Diferenciación?Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  24. 24. CAFERodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  25. 25. Diferenciación Permanente Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  26. 26. EVIAN Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  27. 27. Muy pocos tienen claro lo que los diferencia de los demás Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  28. 28. STARBUCKS Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  29. 29. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  30. 30. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  31. 31. Dan estructura a nuestras vidasBuscamos patrones, significadosA veces• Impuesta por otros• Creada deliberadamenteRefleja o contrasta con la realidad Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  32. 32. Lo que soy Lo que hago Lo que digo Donde y con• Visión • Estudios • Manera y tono quien estoy• Misión • Experiencia • Comportamiento • Redes de contacto• Valores • Competencias • Actitudes • Comunidades • Facetas Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  33. 33. Extraelo que eres Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  34. 34. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  35. 35. VisiónRodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  36. 36. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  37. 37. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  38. 38. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  39. 39. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  40. 40. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  41. 41. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  42. 42. Pulelo quehaces Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  43. 43. SeTu Mismo Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  44. 44. “No hay nada masdesgastante queno ser autentico” Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  45. 45. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  46. 46. Afina lo que dices Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  47. 47. Short Words In Short Sentences Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  48. 48. CHANGEweYESwe CAN
  49. 49. Móntalo sobre“el donde” y“con quien” Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  50. 50. No se trata de a quien conoces, el tema es quien te conoce a tiUsa bien tus6 Grados de Crea alianzas y forma relacionesseparacion No busques exito, busca ser de valor Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  51. 51. ATRAER y CONECTARes mejor que perseguir y convencer Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  52. 52. Compleméntalo ctu historia estratégi
  53. 53. Dan estructura a nuestras vidasBuscamos patrones, significadosA veces• Impuesta por otros• Creada deliberadamenteRefleja o contrasta con la realidad Rodolfo Salazar - Idea Works
  54. 54. Tu historia estratégica es Tu diferenciador
  55. 55. Tu home page Primera impresión Altamente creíble Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  56. 56. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  57. 57. Te ven asi en la web? Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  58. 58. Te ven asi en la web? Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  59. 59. Puedo invitarte a un trago? Scan óptico 3D en progreso….. Consultando base de tags>>> Reconociendo rostro………………….. Sujeto encontrado>>>>>>>> Inestable emocionalmente Egoísta y Barato MentirosoTus Keywords Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com rokensa@hotmail.com
  60. 60. TAGS/ FAVORITOS SOCIALES aspartame bad bad coke black breakfast cancer cocaine cokecrack diet drink fake female fizzy goodhalf ass nasty piss poison sodasuck tasty trendy women yuck yum delicious.com digg.com stumbleupon.com Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  61. 61. Seras juzgado a partir de un rasgo o cualidad determinada – Escoge bien tu AuraRodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  62. 62. Conversación Marcas Conversación Personas Lo que decimos Conversación Lo que Lo que otros piensanhacemos que hacemos y decimos Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  63. 63. Sea el Expertoinfluenciador Poder de influencia Altamente visible (encontrable) Considerado como una “recomendaci ón amiga” Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  64. 64. Entre mas GRANDE tu reputación como EXPERTOmas pequeña la necesidad de negociar Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  65. 65. Tu eres el dueño de los medios Que vas a hacer con este poder?Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  66. 66. Establece tu Marca en la webRodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  67. 67. Protege tu Identidady Nombre Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  68. 68. Reclama tusPropiedades Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  69. 69. Prepara tu PersonalBranding Social Media Kit Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  70. 70. Una imagen dice 1000 palabrasEscoge 5 Buenas Fotos para tu perfil
  71. 71. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  72. 72. Deja tu marca Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  73. 73. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  74. 74. Sube al elevadorDesarrolla tu Bios y Mini-Bios
  75. 75. Invierte en tu futuro Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com Tu CV
  76. 76. Establece tu Base de Operaciones
  77. 77. Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  78. 78. Escucha conatención Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  79. 79. Interactúaagregando valor Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  80. 80. Reconozca a otros expertos La confianza reciproca construye credibilidad Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  81. 81. Se paciente Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  82. 82. Conversación Efecto Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com
  83. 83. Conversación Causa
  84. 84. Q&APersonal Branding 101 –Mi Branding Personal

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