2. Marketing estacional: aprovechar el
momento
• Estrategia de mercadotecnia empleada
para aprovechar días destacados durante el
año y lograr conseguir nuevos clientes y
fidelizar a los ya existentes, logrando
campañas más eficaces.
Dra. Alicia de la Peña
3. Real Time Marketing
• Consiste en crear contenido en tiempo real
relacionado con un evento o noticia de
especial relevancia con el objetivo de
aprovechar su viralidad y así, lograr un mejor
posicionamiento de la marca y una gran
notoriedad en los medios de comunicación.
Dra. Alicia de la Peña
4. Las marcas se subieron al vagón del
eclipse en 2015
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16. • Princess Cruises Ships Present Unique Viewing
For Great American Eclipse on August 21.
• Six Cruise Ships in Alaska Offer "Stargazing
with Discovery at Sea" Eclipse Viewing Parties.
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• Guests will be provided
specially-branded Science
Channel™/Discovery at Sea
eclipse glasses for ultimate
viewing, paired with
educational background on
what causes an eclipse .
26. Dra. Alicia de la Peña
7-Eleven
Sun-worshippers not
wanting to be left in the dark
when the "Great American
Eclipse" crosses the U.S. can
hit 7-Eleven® stores for
special sunglasses to view
the Aug. 21 phenomenon.
Available in a two pack and
single pack, the "Explore
Scientific Sun Catcher" solar
eclipse glasses offered by 7-
Eleven are approved for
viewing by the American
Astronomical Society (AAS).
Solar eclipse sunglasses
continue to sell out of stores
fast, so get yours today!
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Frigidaire Gallery® Celebrates Total Solar Eclipse With First-
Ever Blackout Sale.
Deals on Select Black Stainless Steel Appliances Kick Off on
August 17th.
32. Volvo Plans Solar Eclipse Stunt
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Volvo Car USA plans to outfit a fleet of vehicles to
chase the sun during this summer’s total solar eclipse.
https://www.youtube.com/watch?v=tTvxi5Y-sbs
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Solar Eclipse 2017: Volvo creates giant sunglasses for cars
MoonRoof attachment for XC60 lets passengers view the 2017 eclipse in comfort.