1. DIGITAL COMMERCE & OMNICOMMERCE REALITY CHECK
¿Cuál es el estado de situación actual, desafíos y las tendencias que marcarán el
Roadmap del eCommerce en Paraguay y en América Latina en el 2019?
Cómo superar los retos que traen los nuevos modelos de negocios,
la innovación y las tecnologías para lograr empresas
rentables y centradas en los clientes
Marcos Pueyrredon
Global VP Hispanic Market | VTEX
Presidente | eCommerce Institute
https://goo.gl/kE2RWS
5. GROWTH OF E-COMMERCE WORLDWIDE
1.8
2.3
2.8
3.5
4.1
4.9
1.0
1.4
1.8
2.3
2.9
3.6
8.6%
10.2%
11.9%
13.7%
15.5%
17.5%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
0.0
1.0
2.0
3.0
4.0
5.0
6.0
2016 2017 2018 2019 2020 2021
Retail eCommerce
($USD Trillions)
Mobile Retail eCommerce
($USD Trillions)
% eCommerce Share of
Total Retail Sales
By 2021, it is forecast that electronic commerce will represent 17.5%
of the Total Retail Sales in the world.
* Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021
73% móvil55% móvil
6. 2018 VALUE OF ELECTRONIC COMMERCE
IN THE INTERNATIONAL CONTEXT
* Fuente: eMarketer. Worldwide Retail and eCommerce Sales Forecast 2016.- 2021
2.8 TrilIion Mundial
1.5 Trillion CH
123.6 Billion UK
521.5Billion US
19.3 Billion BR
7.8 Billion MX
Ventas Retail eCommerce
($USD)
2%
3%
10%
21%
29%
12%
% Share eCommerce
Del Total Ventas Retail
7. $1,952
$1,639
$634 $634
$134 $123
US Reino
Unido
China Nivel
Mundial
México Brasil
2018 INTERNET USER'S PURCHASING CAPACITY
* Fuente: WorllBank Global Financial Inclusion Data. Enero 2019
Penetración
Tarjeta de Crédito
Ticket Promedio
Comercio Electrónico
De Bienes de Consumo
($USD)
66% 65%
21% 18%
10%
27%
US Reino
Unido
China Nivel
Mundial
México Brasil
8. 2018 INTERNET PENETRATION WORLDWIDE
In 2018, 61.1% of Mexicans have an Internet connection representing
73.3 million Internet users surpassing the world average.
* Fuente: eMarketer. Worldwide Consumer Technology. Internet Users Forecast 2018.- 2021
48.1% 85.3% 83.5% 58.8% 64.8% 61.1%
Mundial US UK CH BR MX
10. 2018 PENETRATION OF SOCIAL NETWORKS
WORLDWIDE
*Fuente: eMarketer. Worldwide Consumer Technology. Social Network Users Forecast 2018.- 2021
** Fuente: We are Social & Hootsuite. Global Internet Use Report 2019
Penetración
Redes Sociales en Internautas*
94.2%
68%
81.1%
80.2%
71%
75.9%
Mundial
1
Brasil 03:34
2
México 03:12
3
Nivel Mundial 02:16
4
Estados Unidos 02:04
5
China 01:57
6
Reino Unido 01:51
Tiempo diario dedicado a
Redes Sociales**