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Mario Callejas, Raúl Cornejo, Marcos Pueyrredon - eCommerce Day El Salvador y Honduras Blended [Professional] Experience 2023

Mario Callejas, Raúl Cornejo, Marcos Pueyrredon - eCommerce Day El Salvador y Honduras Blended [Professional] Experience 2023

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Marcos Pueyrredon
Co-Founder & Global Executive
SVP, VTEX, y Presidente,
eCommerce Institute
Raúl Cornejo
Director Transformación
Digital eCommerce, Elektra
Mario Callejas
Gerente de eCommerce,
Prismamoda – Almacenes
Siman
RETAIL MEDIA & SOCIAL COMMERCE
Su impacto en el futuro del Digital Commerce
¿Cómo superar los retos que traen los nuevos modelos
de negocios y las tecnologías exponenciales para lograr
empresas rentables y centradas en los clientes?
Mario Callejas, Raúl Cornejo, Marcos Pueyrredon - eCommerce Day El Salvador y Honduras Blended [Professional] Experience 2023
Mario Callejas, Raúl Cornejo, Marcos Pueyrredon - eCommerce Day El Salvador y Honduras Blended [Professional] Experience 2023
Mario Callejas, Raúl Cornejo, Marcos Pueyrredon - eCommerce Day El Salvador y Honduras Blended [Professional] Experience 2023
El comercio unificado como evolución de la
omnicanalidad
¿Cuál cree que es/será impacto
del Retail Media en la nueva
cadena de valor al consumidor y el
ecosistema del digital commerce?
UNIFIED COMMERCE: HEADLESS COMMERCE &
OMNICANALIDAD

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Mario Callejas, Raúl Cornejo, Marcos Pueyrredon - eCommerce Day El Salvador y Honduras Blended [Professional] Experience 2023

  • 1. Marcos Pueyrredon Co-Founder & Global Executive SVP, VTEX, y Presidente, eCommerce Institute Raúl Cornejo Director Transformación Digital eCommerce, Elektra Mario Callejas Gerente de eCommerce, Prismamoda – Almacenes Siman
  • 2. RETAIL MEDIA & SOCIAL COMMERCE Su impacto en el futuro del Digital Commerce ¿Cómo superar los retos que traen los nuevos modelos de negocios y las tecnologías exponenciales para lograr empresas rentables y centradas en los clientes?
  • 6. El comercio unificado como evolución de la omnicanalidad ¿Cuál cree que es/será impacto del Retail Media en la nueva cadena de valor al consumidor y el ecosistema del digital commerce? UNIFIED COMMERCE: HEADLESS COMMERCE & OMNICANALIDAD
  • 7. Más transaccionalidad con la consolidación del Comercio Conversacional ¿Cuál es el impacto del Social Selling & LiveShopping en este nuevo escenario post pandemia y cómo gestionar este impacto? COLLABORATIVE COMMERCE: LIVESTREAMING & SOCIAL COMMERCE
  • 8. Más transaccionalidad con la consolidación del Comercio Conversacional La humanización del proceso de compra online & offline a través del social selling: ¿qué desafíos genera a la cultura y desarrollo de talentos? COLLABORATIVE COMMERCE: LIVESTREAMING & SOCIAL COMMERCE
  • 9. El comercio unificado como evolución de la omnicanalidad ¿Cómo están integrando la visión “Data Driven” en sus procesos empresariales y qué impacto ha tenido esto en la rentabilidad de su empresa? UNIFIED COMMERCE: HEADLESS COMMERCE & OMNICANALIDAD
  • 10. Capilaridad, proximidad y alcanzar la última milla propia o de terceros ¿Qué rol tendrá la última milla en el desafío del Customer Engagement en este nuevo escenario? MULTI-DELIVERY & SKU GLOBAL
  • 11. Más transaccionalidad con la consolidación del Comercio Colaborativo ¿Por qué son tan importantes las estrategias de Marketplace & Sourcing? ¿Cómo impactan en una marca o retail? COLLABORATIVE COMMERCE: LIVESTREAMING & SOCIAL COMMERCE
  • 12. El negocio detrás del Negocio: Los datos como el “nuevo petróleo renovable” de la industria retail ¿Qué desafíos debemos afrontar como gestores de un retail o una marca en esta era “Data First”? BIGDATA & INTELIGENCIA ARTIFICIAL & MACHINE LEARNING
  • 13. El comercio unificado como evolución de la omnicanalidad ¿Cómo están fomentando la colaboración entre los equipos de tecnología y negocios para garantizar una implementación efectiva de las tecnologías digitales? UNIFIED COMMERCE: HEADLESS COMMERCE & OMNICANALIDAD