9. What’s the common
denominator across the 50
brands showing the fastest
growth both in depth of
customer relationships and
financial value between 2000
and 2010?
All of them, regardless of size
or category, have been built
on an ideal of improving lives
in some way.
10. • Información (multi - fuente)
• Interpretación (infográfics)
• “Insights” (no superficiales)
• Inspiración (briefs sobre-
salientes, no obstante el canal final,
POE o tecnología indicada)