7. Semilla de café Cultivo del café Cosecha del fruto café Beneficio húmedo Empaque Almacenamiento Transporte Agua Combustible Sacos de fique Tierra, pulpa, bolsa, fertilizantes, fungicidas, insecticidas, herbicidas, agua Venta producto café pergamino seco Residuos del cultivo (tallos, bolsas, empaques) Residuos del beneficio (pulpa, mucílago, pasillas, aguas residuales) Proceso en la finca cafetera S.I.G
8.
9.
10. Social Relación Hombre - labor Seguridad y salud Calidad Chapolas Colinos Floración Café cereza Semilla Ambiental R.Ordinarios R.Peligrosos D errames Vertimi entos Quemas
22. La sostenibilidad está relacionada con el “futuro”; Cómo podemos sobrevivir y prosperar hoy, y asegurarles a nuestros descendientes un medio ambiente y un sistema social en igual o mejor condición de la que nosotros hemos encontrado. Sostenibilidad
And who are the consumers for which the CSR department and the Marketing department need to align ther strategies? What do these consumers want? Well consumers are complicated...You should know, you are one as well. The thing with sustainability is that as a GROUP we are made aware of responsible buying, how to support responsible production, but the cahllenge lies in the fact that we BUY as an Individual. First there are people/ and these make a group/society Collectively they are „we“. We says PPP is important we want to take care, yes to sustainability absolutely to poverty reduction, but when we comes to buy only 5% put their hand in their pocket and pay up. This is the niche positioning and this is where certification still is. What do „I“ want? What am „I“ interested in? Price....trust in my brand (its quality), design. This is the value. This gives „I“ 90% of their motivation to buy. What is growing is the product with a story / the brand with a story (click next slide)
Both Certification and Traceability have to create added value. This is what I call the UTZ Identity: (in pictures) Starting with production and processing, the code, the framework for continuous improvement. Facilitating producers to professionalize, become more efficient, set up effective management systems. 3 rd party auditing process Global support structure (CSN) Traceability – Alliances : keeping in close cooperation with platforms, round tables and NGO’s Multi stakeholders Make sure you stay competitive in the current market structures, so that you achieve long term sustainability -not working outside the market system Communication: good inside to safeguard coffee and create name recognition